1. Production technology: The brand gold is rigorous and meticulous, so it looks perfect as a whole, while the production technology of Xiaodian gold may be flawed and imperfect because of insufficient strength.
2. Purity: The brand gold has a high purity, while the shop gold has a low purity, but the purity difference is not too far, calculated by decimal point.
3. Style: There are many styles of brand gold, which can meet the needs of most customers, while the style of small shop gold is more general. Big-name jewelry has invested a lot of operating funds and has its own design and research department and jewelry processing factory, so the style is more novel, fashionable and full of personality.
4. Value preservation: The price of brand gold is usually higher than that of small shop gold, but its value preservation is better. Brand gold's after-sales service is more thoughtful, and Xiaodian gold's after-sales service may not be so thoughtful.
5. Price: The price of brand gold is usually higher than that of small shop gold, because brand gold has stronger research and development ability, can lead the market, and has a long operation time, so many factors can be considered.
In short, brand gold may be superior to small shop gold in terms of production technology, purity, style and preservation, but the price may be higher. When buying, you need to weigh it according to your own needs and budget.