The benchmark price of gold is multiplied by about 1.07. For example, the price of gold today is 373, so the selling price is about 400, which is a reasonable price. Then someone said I wanted to buy gold jewelry at 373. I can tell you for sure that's impossible. Gold Gold It is expected that there will be many links in the middle of gold jewelry, such as procurement, design, processing, sales and taxes, which all require costs. Processing plants also need rent and labor, and cannot be built in the sky. It is normal for people to add about 7% to the price. If the style and technology are complicated, it is understandable to add 20 or 30 more per gram.