Although many people can afford it, it is not a small sum for many families, so many people would rather buy some useful things than buy these flashy things. Therefore, especially in some small counties or towns, it is very difficult for jewelry stores to sell luxury goods. Because there are few buyers in such a small place, these stores will come up with various "marketing" means.
Pretending to draw a lottery is a good means, and the most common way is in supermarkets and other places. When you go to the supermarket to buy things, when you spend a lot of money, the general supermarket will give you a lottery ticket, telling you that you can go to the jewelry store in the supermarket for free. Many people can't help but go back often when they see the word free. This is actually the beginning of your visit.
In fact, it is very difficult to win the prize. I don't know if you have noticed. Jewelry stores in supermarkets often have such activities, even if you draw a lottery, you won't get one for nothing. Most of them are vouchers of several hundred yuan, up to several thousand yuan.
In fact, this is also a means of sales. If you get a voucher of 4,000 yuan, do you feel that you have made a lot of money at that time, only to find that there are no goods ranging from 4 100 to 4,900 or even 6,900? One of the main reasons is that they deliberately raise the price.
The luxury goods industry is very violent, but the cost is also high, and the process cost is also high. Therefore, they will not choose to lose money, and at most they will be equal to their expenses. They will often say, congratulations, you earned it. The validity of this coupon is very short, so buy one, or there will be a procrastination to stimulate your consumption. You are easily impulsive when others buy it.
Things in jewelry stores are generally not cheap. Even if you have a coupon, many people need to think about it and don't want to spend the money. Therefore, someone will generally stimulate you and make you feel that you will lose money if you don't buy it, but the same is true for this kind of welfare activities.
But you'd better be careful After all, the final interpretation right is in their hands. It is easy for them to neglect and fall into the trap. As long as they keep a clear head, they can't be cheated. But now they go to the supermarket and give you a prize card for nail clippers. You can pick it up at the jewelry store so that you can have a look. What if you like it?