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3. 15 international consumer rights day publicity plan: three articles
In order to successfully carry out publicity activities on International Consumer Rights Day, it is necessary to prepare a complete activity plan in advance. The following are three publicity schemes for 3. 15 International Consumer Rights Day, for your reference only. You are welcome to refer to them.

3. 15 International Consumer Rights Day Publicity Activity 1

In order to further implement the work requirements of the provincial and municipal industrial and commercial bureaus and the Consumer Council, closely follow the theme of 20 18 Consumer Rights Protection Year, publicize and implement the Consumer Rights Protection Law and other laws and regulations, vigorously advocate honest management, effectively create a comfortable and comfortable consumption environment, advocate the concept of quality consumption, create a quality consumption atmosphere, and hold a good Dongxing District 20 17 Commemorative "3.65438.

I. Purpose of the event

Focusing on the theme of "quality consumption, better life", we should establish the concept of "consumer first", listen to the voices of consumers, attach importance to their demands, vigorously advocate honest management, effectively create a comfortable and comfortable consumption environment, advocate the concept of quality consumption, and create a quality consumption atmosphere.

Second, the theme of the event

"Quality consumption, better life"

Third, the activity time

20xx March 14-15

Fourth, the venue

Dongxing city, schools, markets, towns, shopping malls, communities.

Verb (abbreviation for verb) organization of activities

Hosted by Dongxing District Administration for Industry and Commerce and Dongxing District Consumer Council. In order to strengthen the leadership of the activities, Dongxing District set up a leading group to commemorate the "March 15 International Consumer Rights Day" in 20 18. There is an office under the leading group, which is located in the office of the Consumer Protection Committee of Dongxing District (see Annex 1 for the list of members of the leading group). All industrial and commercial offices and Consumer Council branches should formulate corresponding activity plans, clarify tasks and division of labor, strengthen coordination and cooperation, and ensure the implementation of activities.

Activity of intransitive verbs

(a) to publicize and implement the Law on the Protection of Consumer Rights and Interests, the Measures for Punishment of Infringement on Consumer Rights and Interests and relevant laws and regulations;

(two) organize relevant units and enterprises to carry out the "five-in" activities of consumer rights protection knowledge in schools, towns, markets, stations and communities.

(three) organize relevant member units to carry out relevant laws and regulations and consumer rights protection knowledge publicity activities, accept consumer complaints on the spot, solve consumer disputes in a timely manner, and maintain social stability.

(four) to guide the relevant units to carry out the "315" commemorative activities.

Seven. Activity arrangement

From March 14 to March 15, organize relevant units and enterprises to carry out the "five advances" in consumer rights protection knowledge, and go deep into schools, markets, towns, streets and communities. (See Annex 2 for the implementation plan of organizing the "Five Enters" of consumer rights protection knowledge)

Eight. Activities require

Commemorating "3. 15 International Consumer Rights Day" covers a wide range and is closely related to people's production and life, which is a major event for consumers in the whole region. In order to do a good job in the 20xx "3. 15" series of publicity activities, several requirements are put forward:

(a) to enhance the overall concept, unified according to the schedule, and actively coordinate the relevant units and enterprises to carry out publicity activities;

(2) On the day of "March 15" activity, organize all forces to go deep into villages, towns, communities, schools and markets, be close to consumers, set up consultation points, accept consumer consultation complaints on the spot, issue relevant laws and regulations, and carry out publicity activities;

(3) Vigorously publicize and create an atmosphere, strengthen cooperation with the media, widely publicize the "3 15" activity, and vigorously create a good fashion of quality consumption;

(four) actively accept consumer complaints, timely resolve consumer disputes, and maintain social harmony and stability;

(5) Comprehensively collect and seriously summarize the "3 15" activities. All industrial and commercial offices and Consumer Council branches will report the "3 15" series of publicity activities and related pictures to the District Consumer Council before March15.

3. 15 International Consumer Rights Day Publicity Plan II

20xx 3. 15 International Consumer Rights Day is coming. In order to do a good job in the commemoration of 3. 15, actively create a safe and comfortable consumption environment, and better safeguard the legitimate rights and interests of consumers, the following scheme is formulated in combination with the actual situation of our city.

I. Organizational leadership

In order to strengthen the leadership of the March 15 commemoration, organize various rights protection work, and improve the overall efficiency of market supervision and rights protection, the Municipal Market Supervision Committee and the Municipal Consumers Association set up a leading group for the March 15 commemoration.

Team leader: xx, director of the Municipal Market Supervision Committee.

Deputy Director: Deputy Director of the Municipal Market Supervision Committee

Members: Municipal Market Supervision Committee Office, Enterprise Management (Credit Information) Office, Market (Contract) Office, Competition Law Enforcement (Direct Selling) Office, Network Supervision Office, Trademark Office, Advertising Office, Consumer Protection Office, Quality Control Office, Quality Supervision Office, Standardization Office, Metrology Office, Certification Office, Special Supervision Office, Food Comprehensive Office, Food Production Office, Food Circulation Office and Catering Office. 43 offices and directly affiliated units, including mission office, administrative office, consumers' association, news center, pharmaceutical research institute, equipment quality inspection center, adverse drug reaction center, quality inspection institute, metrology institute, special inspection institute, textile fiber institute, standardization institute, quality management office, complaint reporting center, food inspection institute, commodity safety monitoring center and inspection corps.

There is an office under the leading group, which is located in the Consumer Protection Office.

Second, the content of the activity

(a) to carry out social publicity activities for the protection of consumer rights and interests. During March 15, the regional bureau was organized to carry out extensive publicity on the popularization of laws closely related to consumers' daily life, such as the Law on the Protection of Consumers' Rights and Interests, the Law on Advertising, the Law on Food Safety, the Law on Drug Administration, the Law on Product Quality, the Law on Safety of Special Equipment and other relevant laws and regulations. Through government interviews, special columns, electronic screens, government affairs Weibo, WeChat official accounts, etc., the highlights and achievements of market supervision departments are displayed and positive energy is transmitted; Deepen consumer education guidance, issue consumer warning tips, popularize consumer knowledge, guide and support consumers to improve their awareness of self-protection, consume scientifically, rationally and safely, and safeguard their legitimate rights and interests according to law. (All relevant offices and directly affiliated units)

(2) Convening a joint meeting on consumer rights protection. During March 15, a joint meeting on consumer rights protection was organized and held, which was attended by responsible comrades of relevant offices and directly affiliated units, to inform consumers of complaints and reports in 20 17, to strengthen internal horizontal communication, enhance the joint efforts of market supervision system in safeguarding rights, and promote the protection of rights. (Consumer Protection Office)

(3) Holding a symposium on consumer rights protection. During March 15, a symposium on consumer rights protection was organized for some enterprise representatives, consumer volunteers, industry association leaders, etc. Discuss the hot and difficult issues of consumer rights protection, and promote the protection of consumer rights. (Consumer Protection Office)

(4) Release xx e-commerce analysis report. During March of 15, the scale, sales volume and living conditions of online merchants in the whole city were searched online, and the characteristics of online commodity trading market in 20 17 were summarized, and an analysis report of xx e-commerce was formed and released to the society, so as to promote the sustained and healthy development of xx online market. (Network Supervision Office)

(five) to supervise and check the quality of paper products in the production field. During March 15, it is planned to randomly check 66 batches of paper products in the production field, including 36 batches of sanitary napkins (sanitary pads), 0/4 batches of diapers/KLOC, and 0/6 batches of toilet paper and tissue paper (including wet wipes)/KLOC-0. (Quality Supervision Office)

(six) to conduct special spot checks on the measurement supervision of the net content of quantitatively packed goods. /kloc-during March 0/5, organize technical institutions to conduct special spot checks on the measurement and supervision of net content of agricultural products such as seeds, fertilizers and feeds in some areas to protect the legitimate rights and interests of consumers. (survey office)

(seven) to carry out enterprise quality management system certification and upgrading activities. During March 15, combined with the activity of "upgrading the quality management system of 10,000 enterprises", key enterprises were organized to carry out promotional activities in some areas to guide enterprises, especially service-oriented small and medium-sized enterprises, to obtain quality certification and improve the quality management level of enterprises through the upgrading of quality management system. (Certification and Accreditation Office)

(eight) to carry out the "care for the elderly" popular project activities. /kloc-During March of 0/5, we implemented the popular support project arrangement of the municipal party committee and the municipal government and the work requirements of the US Food and Drug Administration, formulated the implementation plan of "caring for the elderly" popular support project, compiled health food safety knowledge brochures, posters, leaflets, videos and other publicity materials, organized health food safety popularization training, and conducted on-site consultation activities of the regional bureaus to popularize health food safety popularization knowledge. (Health Food Department)

(nine) to carry out health food supervision and sampling activities. During March 15, the direct selling health food enterprises and large-scale production enterprises in our city were supervised and sampled, and the enterprises were urged to implement the main responsibility to ensure product quality and safety. (Health Food Department)

(ten) to carry out traffic personnel training activities. Special training was given to the telephone operators in the service center of convenience line in xx city, so as to improve their connection ability and safeguard the legitimate rights and interests of consumers. (Complaint Reporting Center, Food Distribution Office, Catering Office, Drug Distribution Office)

(eleven) to carry out media publicity to report complaints. During March 15, according to the requirements of the State Administration for Industry and Commerce, the second phase of the 123 15 Internet platform was publicized to enhance the influence of the platform and create a convenient channel for consumer rights protection; Cooperate with the program "Wind Coordinates" of the economic channel of xx People's Broadcasting Station, carry out a special live broadcast of consumer rights protection, answer consumer inquiries, introduce the relevant work of market supervision departments, and publicize the knowledge of consumer rights protection laws and regulations. (Complaint Reporting Center)

(12) Conduct 12365 Directors' Connection Day. During March 15, according to the deployment of AQSIQ, the National 12365 Directors' Connection Day will be well organized. (Complaint Reporting Center)

(thirteen) held a working meeting of consumer rights service stations. During March 15, we summarized the "five advances" in consumer rights protection in 20 17, exchanged experiences and practices in rights protection, and deployed the "five advances" standardization construction in 20 18. (Complaint Reporting Center)

(14) Carry out knowledge publicity and consultation activities on precious jewelry products. During March 15, we will carry out knowledge propaganda and on-site consultation activities on precious jewelry products, answer questions on the spot, solve outstanding problems encountered by consumers in jewelry consumption, and explain the precautions in the purchase process and wearing jewelry to consumers in a targeted manner, so as to improve consumers' ability to identify fakes. (Quality Inspection Institute)

(fifteen) to carry out free visits to the xx Metrology Museum. On March 15, xx Metrology Museum is open to the public free of charge. (Institute of Metrology)

(sixteen) to carry out special equipment inspection data analysis activities. During March of 15, the big data analysis of special equipment inspection report and review report in 20 17 was carried out, and the analysis results were published in the special inspection system in the form of manual to provide data support for special equipment inspection and supervision. (Special Inspection Institute)

(seventeen) to carry out textile fiber open consulting service activities. On March 15, on-site consultation service activities were held in large wholesale markets to introduce the harm of "black-hearted cotton" to consumers and explain the identification methods; Carry out laboratory open day activities and invite textile enterprises to "zero distance" contact with laboratory instruments and clothing testing processes; Send front-line personnel to the enterprise to carry out quality publicity, improve enterprise quality awareness and safety awareness, and improve product quality level. (Textile Fiber Research Institute)

(eighteen) to carry out the laboratory open day activities of xx Food Inspection Institute. During March 15, food manufacturers, consumers and trade associations were invited to visit the laboratory of xx Food Inspection Institute. (Institute of Food Inspection)

(XIX) Hold XX "315" live broadcast party. With the theme of "Quality Consumption, Better Life", it is planned to hold a 2018 "March 15" party on March 14 jointly with xx TV Station, Northern Network and xx Economic Radio Station, covering typical cases, key rights protection work and achievements of rights protection work. (City Consumers Association)

(twenty) to carry out the first batch of enterprise licensing activities of "honest service and assured consumption". During March 15, the first batch of enterprises were identified around the key areas such as daily necessities consumption and service consumption, with the direction of quality and safety, excellent service and quick disputes, and the first batch of enterprises were identified through voluntary declaration, review and pre-publicity, and a licensing meeting was held. (City Consumers Association)

(twenty-one) to carry out 20 17 years of old people's consumption education work summary and 20 18 years of work start-up activities. During March of 15, we summarized 100 public welfare lecture hall activities of consumption education for the elderly in 20 17, and continued to make efforts in consumption education for the elderly. City and district consumer associations jointly carry out consumer education activities for the elderly to promote the protection of the legitimate rights and interests of the elderly. (City Consumers Association)

(XXII) Carry out 10 Typical Cases of Consumer Rights Protection 20 17. During March of 15, 20 typical cases of consumer complaints were selected, and each case was evaluated and published in major media and online media to provide consumers with reference for rights protection. (City Consumers Association)

(twenty-three) to carry out the activities of publishing the comparative test report of textile products. During March 15, 48 pieces of textile products such as towels, socks and underwear were purchased through physical stores and online stores. A comparative test was carried out and a comparative test report was released to the society. (City Consumers Association)

Third, the job requirements

(1) Raise awareness and strengthen organizational leadership. Protecting the legitimate rights and interests of consumers is a concrete manifestation of the market supervision department's adherence to the people-centered, faithful performance of its duties and missions, helping economic development and escorting consumers' better life. Organizing the commemoration of March 15 to create a safe and comfortable consumption environment is an important carrier for market supervision departments to actively protect the legitimate rights and interests of consumers based on their own work. All relevant offices and directly affiliated units should thoroughly implement the spirit of the 19th National Congress of the Communist Party of China, implement the work arrangements of the Second and Third Plenary Sessions of the 11th Municipal Party Committee, the State Administration for Industry and Commerce, the US Food and Drug Administration and the General Administration of Quality Supervision, Inspection and Quarantine, and perform their duties of promoting consumer rights protection. Strengthen cooperation in safeguarding rights, support and cooperate with each other, and do a good job in the commemoration of 315. All district bureaus and district consumers' associations should set up a leading group for March 15 activities, formulate an activity plan, and carefully organize and arrange the March 15 commemorative activities in combination with the actual situation in their respective jurisdictions.

(2) Strengthen duty and make emergency response. During March 15, all units should ensure that the channels for consumers' appeals are unblocked and handle consumer complaints and reports in accordance with relevant regulations; Do a good job in consumer public opinion monitoring and emergency response, pay attention to the hot and difficult issues that consumers care about in time, and prevent the risk of public opinion; In case of major and sudden consumer safety incidents, timely report according to procedures, do a good job in emergency response and disposal, strictly administer according to law, investigate and deal with cases that infringe upon consumers' legitimate rights and interests according to law, and safeguard consumers' legitimate rights and interests. During the March 15 CCTV 3. 15 party, all relevant units should organize and arrange centralized duty, and timely handle consumer complaints and reports assigned by the State Administration and CCTV 3. 15 party exposure according to law; All district bureaus and inspection teams should strengthen duty preparation, prepare for emergency disposal, and ensure that consumer infringement cases are investigated and dealt with according to law.

(three) do a good job of summing up and reporting the situation in a timely manner. All relevant offices and directly affiliated units should pay attention to collecting and summarizing the activities carried out in March 15, and feed back the summary of their own activities in March 15 to the Consumer Protection Department through OA system before March 2 1. All district bureaus and district consumers' associations should pay attention to keeping photos, audio recordings, videos, materials, briefings and other materials of various activities carried out during March 15, clarify the leading departments and responsible personnel, collect the work of all district bureaus and consumers' associations, and submit the work summary, work photos and "2065438" on March 2 1.

Contact: xx Tel: xx

3. 15 International Consumer Rights Day Publicity Plan III

In order to commemorate the "3. 15" International Consumer Rights Day in 20xx, and promote the extensive and in-depth publicity activities of the Federation of Industry and Commerce and the Consumer Protection Committee of the whole city, according to the work arrangements of the State Administration for Industry and Commerce, the China Consumers Association, the Industrial and Commercial Bureau of the autonomous region and the Consumer Protection Committee, combined with the actual situation of our city, the following work plan is formulated.

I. Guiding ideology

Thoroughly implement the spirit of the 19th National Congress of the Communist Party of China and the Second and Third Plenary Sessions of the 19th Central Committee, establish the concept of consumption first, conform to the new trends and requirements of the upgrading of consumption structure and the change of consumption mode, take improving the consumption environment and safeguarding consumers' rights and interests as an important focus, and organize a series of activities to commemorate "3. 15" around the theme of "Quality Consumption, Better Life". By vigorously publicizing the Law on the Protection of Consumers' Rights and Interests, the New Regulations on the Protection of Consumers' Rights and Interests in Guangxi Zhuang Autonomous Region (hereinafter referred to as the Consumer Law and the New Regulations on the Protection of Consumers' Rights and Interests in Guangxi), the Product Quality Law, the Trademark Law and other laws and regulations, we will provide consumer consultation, carry out consumer education, guide honest management and scientific consumption, strive to create a safe and secure consumption environment, boost consumer confidence, and realize the "three major ecology".

Second, the content of the activity

(1) Convene the board meeting of Guigang Consumer Council and the symposium to commemorate "315" International Consumer Rights Day and "Quality Consumption Makes Life Better" year. Convene members of the Council of Guigang Consumer Council, invite enterprises, industry associations, operators and consumer representatives, hold a joint meeting of the Council of Guigang Consumer Council and a symposium on 20 18 to interpret the theme of "Quality Consumption and Good Life" consumption year; Explain the highlights of the new Regulations on the Protection of Consumer Rights and Interests in Guangxi to member units, especially industry organizations and business representatives, listen to the opinions and suggestions of relevant departments, do a good job in organization and coordination, give full play to the role of the Consumer Council as a bridge, gather social knowledge, and strive to promote consumer rights protection to form a new pattern of social co-governance.

(2) Organize the "315" on-site publicity activities. During "March 15", the Municipal Administration for Industry and Commerce and the Municipal Consumer Council organized on-site theme activities in Nanbai Square. All county (city) industrial and commercial bureaus, urban sub-bureaus and consumer committees should carry out the "3. 15" publicity activities with outstanding themes, various forms and rich contents around the theme of "quality consumption, better life". Carry out on-site large-scale consumer rights consulting service activities, publicize relevant legal knowledge such as Consumer Law, Regulations on the Protection of Consumer Rights and Interests in New Guangxi, and Interim Measures for Seven-day Return of Goods Purchased Online without Reasons, and guide the masses to identify counterfeit and shoddy products on the spot. Invite city leaders and relevant departments to participate in on-site activities, and further strengthen the image of industrial and commercial organs as "grounded, understanding people's feelings and doing practical things" to serve the people. Guide scientific consumption, further boost consumer confidence and build a harmonious consumer market environment.

(3) Organize the activities of consumer education for the elderly in institutions, communities and campus lecture halls. The Municipal Administration for Industry and Commerce and the Municipal Consumer Council will continue to cooperate with the Bureau of Retired Veteran Cadres of the Municipal Party Committee, and rely on the consumer education base to hold 1-2 consumer education activities for the elderly in institutions, communities and schools around "March 15". Counties (cities) industrial and commercial bureaus, urban industrial and commercial branches, and consumer councils should also continue to increase consumer education for the elderly, and focus on "3. 15" in combination with case propaganda to expose consumption traps and issue consumption warnings and tips.

(4) Focus on the service industry and administrative activities. Counties (cities) industrial and commercial bureaus, urban industrial and commercial sub-bureaus, and consumer committees should focus on "3. 15", and focus on interviewing operators in key areas of service industries, especially public enterprises such as power supply, water supply, gas, communication, and cable TV, as well as automobile maintenance, beauty and fitness, home appliance maintenance, decoration, and catering consumer service industries. Vigorously publicize the new "Regulations on the Protection of Consumer Rights and Interests in Guangxi", interpret the main clauses and new highlights, guide operators to fulfill their social responsibilities and statutory obligations, consciously carry out the commitment activities and creation activities of "honest management and assured consumption", actively promote the construction of industry integrity and self-discipline, and promote the further effective improvement of the consumption environment in the service sector.

(V) In combination with the implementation of the new Regulations on the Protection of Consumers' Rights and Interests in Guangxi, jointly carry out the "315" publicity month special public welfare publicity activities with the media. During the "3. 15" period, the municipal industrial and commercial bureau, county (city) industrial and commercial bureaus, urban industrial and commercial sub-bureaus and consumer council organizations should give full play to the news media such as television, internet, newspapers and radio, and new media such as Weibo and WeChat official accounts, and increase the publicity of the theme of 20 18 consumption year and Guangxi's new Regulations on the Protection of Consumer Rights and Interests; It is necessary to make good use of the short message platforms of the three major local operators, namely China Mobile, China Unicom and China Telecom, write short messages on consumer rights protection, or publicize them widely to the society by making public service advertisements, issuing consumer warnings and tips, and strive to expand the popularity and influence of the Consumer Law and the new Guangxi Regulations on the Protection of Consumer Rights and Interests. During the "3 15" period, the Municipal Administration for Industry and Commerce will jointly publicize and display the highlights and achievements of the industrial and commercial departments and the Consumer Council in effectively solving the interests of consumers.

(VI) Solicitation and selection of the top ten typical cases of consumer rights protection in Guangxi 20 17. According to the deployment requirements of the Administration for Industry and Commerce of the Autonomous Region and the District Consumer Council, from the cases of consumer rights protection in 20 17, select typical cases with great value or influence, which have aroused strong repercussions among consumers and aroused widespread concern in society, form written materials (with pictures) as required, and submit them to the audit step by step, and select "Ten Typical Cases of Consumer Rights Protection in Guangxi in 20 17", and pass the news. Guide operators to operate in good faith and abide by the law, improve consumers' preventive ability and awareness of rights protection, promote the whole society to pay attention to consumer rights protection, and improve the credibility and influence of the industrial and commercial departments and the Consumer Council. Counties (cities) industrial and commercial bureaus, urban industrial and commercial branches and consumer committees should do a good job in the selection and publicity of consumer rights protection cases in our city as required.

Third, the job requirements

(1) Strengthen leadership to achieve practical results. Counties (cities) industrial and commercial bureaus, urban industrial and commercial sub-bureaus and consumer committees should attach great importance to the publicity activities to commemorate the "315" International Consumer Rights Day, actively report relevant information to the local government, and strive for the support of the local government and financial departments; It is necessary to further strengthen the organization and leadership of the event, formulate specific plans, implement work responsibilities, do a good job in guidance, supervision, organization and coordination, mobilize all social forces to actively participate, and ensure that the "3 15" commemorative event is influential, profound, breakthrough and innovative.

(two) perform their duties efficiently, responsibilities in place. County (city) industrial and commercial bureaus, urban industrial and commercial sub-bureaus and consumer committees should focus on the service tenet of high efficiency, high quality and convenience, and improve their performance ability and service level. First, we must ensure that our responsibilities are in place. During "March 123 15", especially during the CCTV "March 15" party, industrial and commercial authorities at all levels should adhere to the 16-hour (08: 00-24: 00) duty system. Second, we must ensure the smooth channels of appeal. City Bureau 123 15 Center should ensure that the 123 15 dedicated line and fixed complaint telephone line are unblocked, and the complaint reporting diversion channel is unblocked, and the 123 15 complaint reporting network system is unblocked. Third, we must ensure that law enforcement is in place. Counties (cities) industrial and commercial bureaus and urban industrial and commercial sub-bureaus should be equipped with law enforcement emergency teams to stand by at any time, pay close attention to public opinions, and do a good job in emergency handling of the exposure problems of the "3 15" party at any time, so as to make complaints respond quickly and deal with them efficiently, and ensure that the complaints about CCTV party transfer are located and echoed.

(3) Carefully organize and strengthen publicity. Counties (cities) industrial and commercial bureaus, urban industrial and commercial sub-bureaus and consumer committees should carefully organize and plan publicity programs and actively strive for public opinion support from the mass media. Through newspapers, radio stations, television stations and other news media, we will set up consumer rights protection columns and special interviews, shoot special propaganda films on rights protection, expose typical cases, establish a good image of industry and commerce, solve people's worries and serve people's livelihood.

(4) Feedback and strengthen communication. After the "3 15" activity, the county (city) industrial and commercial bureaus, urban industrial and commercial sub-bureaus and consumer committees should conscientiously sum up the activities, submit relevant information to the local government and relevant departments in a timely manner, and submit the summary of the activities and pictures (with captions) to the Consumer Protection Section of the Municipal Industrial and Commercial Bureau through OA before March 20th.