When it comes to traffic, almost every operation has concerns. When it comes to traffic structure, only a few people are studying it. To really do a good job, it is not enough to know the daily traffic, but also to understand the traffic structure and the trend changes of each traffic entrance.

First of all, there are many traffic portals, not just the ones I listed above, which I think deserve long-term attention. I divided the flow inlet into 3.5 parts. 1 Part is paid traffic, which mainly refers to the instant through train and diamond booth. The second part is natural traffic, which mainly refers to search traffic and category traffic; The third part is the return flow, which mainly includes the flow of some collections and shopping carts. I understand' direct access' as a collection of browsers (not all of them, but there is no need to be serious), so I also delimit the traffic, and the other 0.5 part refers to taobao guest alone, because Taobao traffic does not directly form fees, and only after conversion will there be commission expenses, so I struggle to delimit it alone.

2, single product search and traffic analysis report

Whether it is through train promotion or SEO, they are very concerned about a problem, that is, where their products rank under Taobao's keyword search, whether they can enter the first three pages, and even whether they can lock the position of tofu blocks. As we all know, there are several results under the keyword search of Taobao, such as popularity ranking, one-dimensional sales ranking, Tmall ranking and so on.