1. According to Zhengzhou local treasure's inquiry, Zhengzhou, as the largest gold jewelry wholesale and retail enterprise in China, has the purchasing advantage of more gold and more silver, and can purchase gold raw materials at a lower price, thus reducing the production cost and transferring the price advantage to consumers.

2. The marketing strategy of more gold and more silver pays more attention to the sales scale, so the pricing strategy also pays more attention to the inclusive market, in exchange for higher sales at lower prices.