Choose; Select Taobao in the station to search Alibaba's selection; Experience the selection of offline wholesale market manufacturers to supply.
Product selection analysis; First, several dimensions need to be analyzed when selecting products.
1, seasonality: this is easy to understand. Whether this product is a hot season baby directly affects the user's acceptance and activity declaration. For example, it is impossible to sell scarves in summer, but they are all sold! This will inevitably bring the risk of backlog and greatly improve the smoothness of product sales.
2. Industry potential: the selected products must have great market demand! This can effectively improve the probability of product transformation. Many small and medium-sized sellers follow the big sellers in the same industry to sell something, which leads to the products not being up yet. This wave of heat has passed! The products of big sellers have a certain scale of sales base, traffic base and customer base!
3. Profit rate of products: This is very important. Selling things is to make money, right? What will you do if you don't make money? Therefore, product pricing must have a certain profit margin, and the customer unit price is too low and the profit margin is also low! Only when the product profit is high can it be promoted! With the promotion of capital is a virtuous circle!
4, product quality: don't blindly pursue price when choosing products, the cost of products is here, deliberately find some low-priced products! The quality is unreliable, and there is a big wave of bad reviews and complaints after sale! There is no need to do it after that.
5, product advantages: whether the product is in the same industry, there are one or several differences to reflect the particularity of the product! If there are these, it should be further refined into core selling points, which will increase the probability by several percent.
Measure currency
Choose words: please use hot search words. It is best to use long tail words accurately in the early stage, improve the quality score of keywords and the overall weight of accounts, and then slowly add some accurate keywords.
Delivery area: Through data review in the early stage, we will focus on cities and provinces with high conversion rate, reduce unnecessary expenses and improve the quality of click traffic. Everyone should know that Taobao is no longer an era of going it alone. Sellers must find their own circle and deal with others more. Those who are interested in learning can add a skirt with 653 in the front, 944 in the middle and 263 at the end. The group is full of like-minded partners, so don't disturb those who make soy sauce!
Delivery time: show more information about your products through pictures and choose the delivery time reasonably. For example, if the baby has a poor foundation, choose a time point with few search cycles! If you are eager to measure money, choose the time with high search frequency, arrange the promotion time of products reasonably, and save unnecessary delivery!
Here we mainly talk about quality score optimization; If you are sick, you must first know where the cause is. What is the key to quality score? Click rate? Acquisition and purchase of conversion rate; Optimize the appeal problem! Wireless delivery: At present, the wireless traffic of many shops is higher than that of PCs, and the click-through rate is better. The proportion of wireless delivery can be appropriately increased, and the ppc will be lower while gaining more traffic.
3. Optimization details page
Details page structure; 1), brand professionalism: Why is it so expensive for customers to click in? Show this professionalism! Let customers feel, for example, how expensive it is to be a veteran of the industry! Let customers understand! Otherwise, if it looks so expensive, turn it off. Not enough technical support! The customer looked at the first picture and looked down at the selling point of this product.
2), detail map: highlight the details of product advantages.
3), scene map, functional advantages: After the selling point is described, customers can play psychological warfare after reading it. The scene diagram makes the customer feel that the model is in good shape, and the customer wants me to buy it and use it.
4), customer pain points: For example, you are not still worried about obesity, poor health, poor parents and children.
5) Give customers a reason to buy! Combine the functions that this product can do now! The products are right, such as poor health, too much fat, bad bones for the elderly, and monitoring bones for children's development! End your sub-health
6) Take advantage of the situation to create momentum: further break the psychological bottom line of customers and the story of cooperation between products and big brands.
7) Product specifications: let customers know product specifications, reduce basic consultation and improve independent shopping.
I think Taobao goods only sell well, not the best. As you know, the competition in Taobao's famous shops is fierce, so generally no one will tell you what to sell, even if it is not realistic to tell you. I think the goods that sell well have been sold by myself for a long time. Why do people always say that there are too many clothes to sell? But why do so many people want to sell and continue to sell? Because they know how to sell clothes easily. So, there are no bestsellers, only bestsellers.
Since it is a famous Taobao shop, it can of course be called "Bao". Everyone has different understanding and requirements for "treasure". For example, for girls, fashionable clothes are treasures; For boys, a handsome mobile phone is a treasure. So, first of all, you should position yourself as "making money from women or men"!
Finally, send me a favorite word; Nothing is born, others can, and so can you! I wish everyone who struggles, go ahead and return home in triumph! ! !