The CCTV shopping channel was launched at 65438 on February 28th, 2006, which indicates that CCTV, the "Big Mac" of China media, has entered the TV shopping industry, and is committed to building the most honest TV shopping channel and the most credible new TV shopping communication and marketing channel in China.
As the only TV shopping channel of CCTV, its unusual background, status, value, resources, social responsibility and other factors determine the important industrial task of CCTV TV shopping channel different from other TV shopping platforms: rebuilding the credibility of China TV shopping club and leading the development of TV shopping in China.
Brief introduction of CCTV shopping channel;
After more than seven months of intense preparation by all the staff, CTV shopping has been completed. During the broadcast period, from 8: 00 a.m. to 24: 00 p.m., CCTV CTV Shopping Channel broadcasts 16 hours of TV shopping programs every day.
In terms of column setting, according to different product categories, it is divided into seven sections: Happy Home, New Vitality, New Culture Products, Entering E Age, Innocence, Popular Carnival, Brilliant and Elegant, and TV shopping business is carried out for five categories of goods, such as living home, cultural leisure, 3C information, children's products, beauty and skin care, and jewelry.
Relying on the brand advantage of CCTV, CTV Shopping integrates the resources of the "trinity" three-dimensional communication marketing platform composed of CCTV, digital and network, creates a store-free sales channel, reduces the shopping cost of consumers, and enables consumers to truly experience a portable, comfortable and safe shopping experience and lifestyle.
The above contents refer to Baidu Encyclopedia-CCTV Shopping Channel.