Mid-Autumn Festival activity planning scheme 1 In order to seize the favorable opportunity of Mid-Autumn Festival, drive the passenger flow with vigorous promotion activities, expand the popularity and market share of xx, make the peak season sales have a good start, and lay the foundation for the completion of the annual tasks, the following scheme is formulated.
I. Theme of the event
With the theme of connecting the feelings between developers and owners, owners and owners, and the goal of spiritual civilization construction in prosperity of the community, we will create a happy and peaceful Mid-Autumn Festival community atmosphere and create a brand-new community with the most cultural connotation.
Second, the purpose of the activity
Give back to the owners, give back to the society, and improve the visibility and reputation.
Third, the activity time
Xx+09: 00 pm -2 1: 30 pm.
Fourth, the venue
Lobby, or an open place.
Verb (abbreviation for verb) participant
The total number of owners, leaders of neighborhood committees, police in the jurisdiction, news media reporters and some party members of the company shall be controlled within 500.
Activity of intransitive verbs
Mainly in the form of song and dance and interactive games, several common sense of property management are interspersed between the programs, which will fully mobilize the enthusiasm of owners to participate in activities and play a leading role in promoting the future residential property services.
Finally, draw the host's grand prize in the form of a lottery to end the party.
Seven. Programme of activities and personnel arrangement
1, the number and list of people who have made an appointment to attend the party are invited by phone x months ago, and the leaders of the neighborhood Committee where the community is located are invited to attend, so as to determine the total number of people.
2. Find a suitable meeting place, make a reservation, and determine the background layout and the provision of audio facilities.
3. Hire a professional performance team, determine the performance program, determine the host of the party, and invite the leaders of the competent department.
4. Book moon cakes for party gifts (according to the number of people attending the party).
5. Activity promotion: print the party leaflet (property management tips on the back).
6. Materials to be purchased for activities: drinks, mineral water, prizes, souvenirs, performance props, etc.
7. Personnel arrangement
(1) On-site command of the event: xx.
(2) Specific person in charge of inner-party activities: xx.
(3) Logistics Group (responsible for purchasing goods): Marketing Department is responsible.
(4) Security Group: (Order maintenance at the party site): The property management company is responsible.
(5) Audio venue group: the co-organizer is responsible for setting up the audio stage, and the property department xx is responsible for ensuring normal power supply.
(6) Publicity materials group (responsible for communication with relevant parties and media, taking photos on the spot, filling in the contents of activities, and publishing information on the company's network and community bulletin boards): the marketing department is responsible.
Eight. Matters needing attention in activities
1, the activity staff must obey the deployment of the commander-in-chief to keep the mobile phone communication smooth.
2. The activity staff must strictly abide by the activity arrangement and finish the task on time.
3, publicity work, timely notify the community owners, to ensure that the number of participants reached a certain scale.
4. Ensure that the activities are well prepared.
5. Pay attention to maintaining order at the scene during the activity.
6. Activists must be conscientious.
Interactive program reference:
1, throw balloons
Preparation: Provide 3 small baskets (beautifully packaged small baskets) and 40 balloons.
Rules of the game: Please draw a line to separate six players from three families (mother and son or father and son) in pairs and keep a certain distance. One person is carrying a basket, and the other is throwing a ball. The basket lifter tried to catch the ball from the pitcher, and finally the final outcome was decided by the number of catches. This game mainly examines the cooperation ability of two people to see who finally comes home with a full load.
2. Gong Yu moved mountains
Preparation: one meter bamboo pole
Rules of the game: Please invite three groups of families under the stage to take the stage, and each person will lift the bamboo pole horizontally with one finger, and transport it safely and smoothly from the A end to the B end, with a distance of 5 meters in the middle. The person who comes first wins, and the person who falls behind in the middle quits, which mainly reflects the coordination of the family Qi Xin to complete a task together.
3. Garbage classification:
Props: classified trash cans (5 recyclable, 5 non-recyclable and 5 dangerous trash cans); Plastic garbage bag (15); Three different types of garbage (five copies each).
Rules of the game: First of all, the host introduces the knowledge of garbage classification to the participants of the party.
The host invited five children from five families in the audience to bring the garbage around them, sort it with garbage bags according to the requirements of garbage sorting, and then put it into the corresponding sorting bins. Whoever looks at the classification more accurately and delivers it faster will win the first prize, and the rest of the participating children will receive commemorative prizes.
This program can let the owners learn the knowledge of garbage classification in the activities, improve the environmental awareness of the community, so as to consciously cooperate with the environmental management of the community property in the future.
Mid-Autumn Festival planning scheme 21, prelude
The annual Mid-Autumn Festival is coming, which is an excellent promotion opportunity. Therefore, it is particularly important to do this activity well and achieve the annual sales target. At the same time, it is necessary to grasp the psychology of consumers, maximize the flow of people, enhance popularity, and expand the sales of stores during the Mid-Autumn Festival, which is bound to improve the visibility of enterprises.
The following is the planning scheme of this activity for your reference:
Two. The theme of the activity; Gather in the "golden" autumn
Three. Campaign slogan; "Gold" is happy and "gold" is colorful.
Four. Target audience: consumers
Verb (abbreviation of verb) activity time; 20xx August 23rd to 20xx September 22nd.
The purpose of intransitive verb activity:
1, Mid-Autumn Festival, one of the three traditional festivals in China, takes the Mid-Autumn Festival as an opportunity to further publicize the overall image of the enterprise and improve its reputation by planning a series of activities.
2. With the coming of Mid-Autumn Festival, plan and implement a series of large-scale promotional activities to stimulate consumer groups, attract target consumer groups and potential consumer groups, and maximize sales.
Seven. model of action
The first weight; Consumption has a "ceremony"
During the activity, 500 yuan bought jewelry gold or invested 50g gold bars, and presented a key chain with the moon. Moon Keychain has various shapes and exquisite workmanship, and it is best to have a happy Mid-Autumn Festival, a long and healthy life, and a blessing of peace.
Processing instructions
Keychain is customized by the store according to the expected sales volume, and each cost is controlled at two yuan.
It is better to have a brand on the key chain.
Eligible customers take the commodity guarantee to the gift distribution office to collect it, and stamp the guarantee after receiving it.
Second; Tuan Tuan Yuan Yuan
With the guarantee, you can take a 7-inch family photo as a souvenir when you buy jewelry gold 1000 yuan or invest gold bars 100 grams.
On Mid-Autumn Festival
The location of the gold shop
Co-organizer of a photo studio (Kodak)
Processing instructions
Live scenery, create an atmosphere of Mid-Autumn Festival, or decorate a modern reunion and festive scene.
Incorporate the brand into the store, and you will think of CICC when you see photos in the future.
Third; Dream circle "ten points" snapped up
Time-limited purchase, the purchase time is ten minutes. During the purchase time, the jewelry gold will be given a discount of 2 yuan per gram, subject to the cashier's settlement time. When the store plays certain music, the purchase begins, which will help you realize your dream!
Processing instructions
Do not inform the specific purchase time in advance to ensure the order at the scene.
Set up a snap-up area and publicize it.
Gold bars do not participate in this activity.
Fourth; Catch the "sheep"
Scheme 1
During the activity, if you buy jewelry gold 1000 yuan or invest gold bars100g or more, you can enjoy a discount of 8 1.5 if you buy any one-price goods at the cartoon gold counter with patent characteristics of "Happy and Big Big Wolf".
Processing instructions
Eight. Venue layout and publicity
1, outfield layout
Hang five cage lights, put a pair of Mid-Autumn Festival couplets, put a table with activity leaflets on it, put a pair of X-shaped brackets on each side of the table to carry out this activity, and arrange someone to be responsible.
2. Infield layout
Set up special counters for Mid-Autumn Festival, such as golden moon cakes, set up guiding signs and display them in various ways, giving people a sense of richness.
The Mid-Autumn Festival commodity combination set (gold bars) is launched, and the products are classified, such as 5000 yuan, 10000 yuan, 15000 yuan, etc.
Put gift boxes and exquisite wrapping paper at the cashier (for gift customers)
3. Publicity
Add autumn activities on the LED display.
On the scroll screen at the top of the store, play the details of the activity in a loop.
Invite new and old members to convey the golden autumn activities.
In the pre-event sales, the sales staff widely publicized the golden autumn activities.
Make a special leaflet page for this activity.
In the evening, arrange employees to deliver bills in crowded squares to increase publicity.
Preheat the market through newspapers or radio in advance for this activity.
Planning of real estate beside railway station
Media publicity content
Golden autumn special commodities (golden moon cakes, Mid-Autumn Festival gold stamps, etc. ) available.
Three rounds of golden autumn related activities
Time and place of this activity
Nine. Activity budget
Active key chain to be determined
Family photo 7 inches each 7 yuan.
5 lamps to be determined
Couplets to be determined
Event promotion X displays a pair of 70 yuan (don't display 30 pairs).
The number of pages of the activity flyer is to be determined.
Newspaper or broadcast to be determined
Mid-Autumn Festival planning scheme III. Purpose
1, let employees have a happy Mid-Autumn Festival and improve their morale;
2. Strengthen internal communication among employees and promote further harmony of employee relations.
Second, the time:
It is scheduled for the day before Mid-Autumn Festival, that is, (Monday afternoon 16: 00, company party).
Third, the location:
Jiulongtan Mountain in houjie town
Four. Participants:
All employees of the company (except the staff on duty, the staff on duty: one in the customer service department is on duty in the company office, and the security guards go to work as usual).
Verb (verb's abbreviation) related preparations:
1, please bring your own items;
2. The Administration Department shall prepare three copies of the internal address book of the company's employees;
3. Two buses;
4. Camera, cd player, small speaker, notebook computer, microphone;
5, tents, mats, quilts, pillows and other sleeping supplies and their own daily necessities;
6. Small cards with words written on them (the number depends on the number of people, and the contents are written in advance by everyone in the company and sent to colleagues);
7. Food, utensils and drinking water for barbecue;
8, food, specifically including
9, in a good mood, prepare some interesting stories or familiar songs;
10. The Administration Department/Planning Department should survey and familiarize themselves with the terrain in advance, contact the site and design the activity arrangement;
1 1, xxx moon cake.
Intransitive verb route/activity flow:
1) On the same day:
1, report at the company gate on the same day 16: 00 and concentrate; Please leave your own contact number to facilitate contact at that time. The administrative department will prepare three internal address books for the employees of the company.
2. Then take a bus to Houjie Panshan Camp (about one and a half hours by bus), and then camp in Area A;
3. Bake a big meal in the evening, order a spring fire party, and karaoke. Everyone will get together, talk about their worries, chat and count the stars. Employees who suffer from insomnia at night can watch the sunrise at the top of the mountain.
4. Live in a tent at night.
2) The next day
1, the next morning, first swim in the lake, play with water and take a group photo;
2. Walk to Area B after about 10;
After a full meal, you can take part in the battle between the two armies against water guns, catch big fish, soak in the swimming pool and play healthy games.
4. Go down the mountain at about 14: 30, return to the original concentration place in Dongguan by bus, and end the activity.
Seven, the cost is about:
80- 100 yuan/person (including travel expenses), the basic activities are paid by the company, and the private shopping activities are paid by the employees themselves.
Eight. Planning and implementation
Planning: Planning Department;
Administration: Administration Department,
The administration department is responsible for this activity, and the planning department assists in its implementation.
Planning department
Mid-Autumn Festival planning scheme 4 I. Prelude
This year, the Mid-Autumn Festival (1May-September) and the National Day (1October1October) are very close, which poses a greater challenge to the merchants. Therefore, whether this activity can be done well is particularly important for whether the annual sales target can be achieved. At the same time, it is necessary to grasp the consumer psychology, maximize the flow of people, enhance the popularity, and expand the sales of shopping malls during the Mid-Autumn Festival and National Day, which is bound to increase the market share of all branches of Quanxin Supermarket and increase its reputation.
Second, the theme of the event: "Welcome the National Day and celebrate the Mid-Autumn Festival"
Three. Activity time: 20xx.09.07—20xx. 10.5.
Fourth, the purpose of the activity:
1) Take the Mid-Autumn Festival and National Day as an opportunity to plan a series of activities to further publicize the overall image of the enterprise and improve its visibility and reputation among customers and suppliers;
2) With the coming of Mid-Autumn Festival, National Day and other festivals, plan and implement a series of large-scale promotional activities to stimulate consumer groups, attract target consumer groups and potential consumer groups, and maximize sales;
3) Deepen mutual understanding and emotional communication between Quanxin Supermarket and consumers by planning a series of activities; Expand the visibility of the enterprise and further establish the social image of Quanxin Supermarket as "caring for community residents and building a warm home together".
5. Target audience: customers, suppliers and employees.
Mid-Autumn Festival planning scheme 5 I. Activity background
Every year, on the 15th day of the eighth lunar month, as the traditional Mid-Autumn Festival in China, all China people will look up to the biggest and most beautiful moon in a year and place their thoughts on it. The Mid-Autumn Festival ushered in one node after another, bravely climbing the peak of the project, and it is also a festival for people to yearn for a better life. This day is the company's established bright future, which strengthens the belief of overseas employees and greatly enhances their sense of belonging.
Second, the purpose of the activity
Festivals can enliven the atmosphere of the company, enrich employees' spare time life, realize the interaction between the company and employees, strengthen internal interpersonal relationships, invigorate the body and mind, make employees more energetic, more positive and optimistic, and more harmonious, thus consolidating the corporate cultural atmosphere.
Third, the theme of the event
There is a full moon on the banks of Huzhou River, and the wind blows and sails Hualong.
Fourth, the activity time
This year's Mid-Autumn Festival is on September 8th, which is Monday.
Verb (abbreviation for verb) activity place
Company canteen
An intransitive verb activist
Chinese personnel and special guests at Mid-Autumn Festival.
Seven. Related preparatory work
The administration department is responsible for the planning and publicity of the preparatory activities. (Including two posters, the content is like a handshake with one hand stretched out and the left and right palms flat, with the moon as the background, the rounder the better, which means sincerely inviting every employee to participate in our activities. A canteen posted in the main place of Chinese businessmen and an office posted in the main place of Chinese businessmen. Relevant material support required for festival activities, including moon cake gift boxes (subject to the list of moon cakes distributed by department heads on Sunday morning of Mid-Autumn Festival provided by the administrative department), vehicle pick-up and drop-off (if necessary), meals that are not involved in or need to be eaten in the Chinese canteen, and venue decoration (the logistics department is responsible for weeding, weeding and killing insects). The layout and planning of hardware facilities (guests need three round tables), the use and recycling of barbecue equipment, the supply of food and ingredients (barbecue: beans, quail eggs, chicken hearts, chicken gizzards, leeks, dried tofu, bananas, potatoes, chicken wings, corn, eggplant, beef tendon, green peppers, prawns, tilapia and other cold dishes: cold-mixed three-silk, tilapia and so on.
Responsible for audio debugging and background erection, VCR production and poster production.
Eight, barbecue party and activity process
1, barbecue party (6: 00-9: 00)
2. Flying Kongming Lantern (9: 30- 10: 30)
Let your dreams fly, let your mood fly, and write good wishes on the upcoming Kongming Lantern, so that the Kongming Lantern can fly in everyone's hope.
3. The activity is over!
All participating organizations and preparation personnel stay for a group photo, and are responsible for cleaning up the site and storing sports equipment.