1, the English name of Mont Blanc
2. Montblanc
Year of establishment: 1906
Place of establishment: Hamburg, Germany
Product line: watches, clothing, jewelry
Brand profile:
Montblanc is the most advanced pen in the world. For all pens marked "Montblanc", luxury and high quality are the only pursuits. It never condescends to the ordinary, it pursues luxury and dignity, and it is a permanent quality guarantee. The top of each Montblanc pen cover is inlaid with a conspicuous white star emblem. As a symbol of identity, this clear white star snow line stands out from the pen and leads the world.
Brand history:
1906, in Hamburg, the stationer Klaus-Johannes Voss, the engineer/industrialist Auguste Burstein and the banker Alfred NyHermias thought that the production of ink pens was promising, so they jointly established SIMPLO Filler Pen Co. GmbH, with the aim of "becoming an advanced ink pen manufacturer".
1909, they improved the technology of ink pen and introduced the ink pen model "Montblanc". This name was later registered as a brand name, illuminating the development path of stationery in later generations.
Montblanc is the French name for Mont Blanc, the highest peak in Europe. This brand name represents the brand's pursuit of the highest quality and craftsmanship.
19 13, the brand created a brand logo that looks like a star. In fact, this is a top view of Mont Blanc covered with snow. This logo is common in products and has been used ever since, and the noble brand spirit has persisted to this day. Since there are requirements for quality, it is naturally not so easy to meet.
1924, the company founded a classic pen brand: "Montblanc Meisterstück", which looks noble and generous and is still the target of many collectors.
1935, Montblanc provides lifelong maintenance for MEISTERSTUCK products. From this point of view, Montblanc is full of confidence in its products. In the same year, Montblanc extended its products to leather goods series, and the production process adopted the most exquisite traditional tanning technology.
By the end of the 1920s, Montblanc had become an internationally renowned brand of advanced ink pens, which were sold to more than 60 countries around the world. Good quality will naturally attract people with high taste all over the world, but if you want to further let ordinary consumers around the world know Montblanc, then you must have good publicity skills to cooperate. Montblanc feels the same way. For example, Montblanc was the first enterprise in the world to use advertising planes, so it was a new thing for people living in the 1920s to print the brand name on the plane and hover in the sky. After crossing the difficulties of World War II, Montblanc quickly rebuilt the factory damaged in the war and continued to flourish.
Over the years, this legendary brand of writing tools has launched a series of writing tools with unique styles and strong points. For example, the Montblanc Bohème pen with precious stones embedded in the pen holder, the StarWalker pen with modern design and transparent sleeve, and the "Montblanc Meisterstü ck Solitaire Royal" pen with 4,865,438+00 flawless diamonds are all listed by Guinness as one of the most expensive pens in the world.
Since 1992, leather production has been carried out in the leather factory of Montblanc Leather Co., Ltd. located in offenbach. The selected high-grade leather is accepted by the traditional production technology and technology here and transformed into exquisite leather products for business, travel and leisure. From luxury-lined flying bags to business card holders, every Montblanc leather product has extraordinary workmanship and classic design, and it is your indispensable and reliable companion.
Every product of Montblanc has a legendary white star pattern, which makes people know that it was written by a famous Montblanc. This star symbolizes the snow covered on the highest peak in Europe and also represents the brand requirements of Montblanc. These requirements are not only related to the quality of products, but also related to the maintenance of brand image, because Montblanc has positioned its corporate origin as one of the oldest cultural assets of mankind: writing culture.