According to professional data, Yongdexiang Jade Store has only two employees in 2020. Shilipai was founded in 2020165438+1October 25th. In less than two years, Chengze Jewelry Company has been cancelled. They increased sales through live broadcast, but the professional identities of all anchors were fabricated. Those "high goods and low sales" at a loss are generally about twice the purchase price, and the so-called "bloody bargaining" is the double spring of the performance of the anchor and the shopkeeper, just to mobilize the emotions of consumers, defraud the trust or sympathy of consumers, and then induce consumption and infringe on the legitimate rights and interests of consumers.