① External environment. The external environment includes the geographical location of the jewelry store, the facade decoration of the jewelry store, etc. The geographical location of jewelry stores is closely related to sales. Obviously, geographical location directly affects the size of passenger flow. Therefore, many jewelers have opened jewelry stores on busy roads or famous tourist attractions in some cities. In order to attract more tourists to visit and buy in the store. Facade decoration (that is, signboard) is a brand used to identify a shop and attract business. It can enhance consumers' impression of the store and also play the role of advertising.
2 sales atmosphere. Jewelry is a high-end consumer product. Jewelry jewelry sold by jewelry stores is mainly realized through the skills and service labor of salespeople and communication with consumers. This kind of labor of salespeople is a key link in the process of jewelry marketing activities. No matter how neat and beautiful the appearance of the store is and how comfortable and elegant the internal environment is, it is inseparable from the special labor of the sales staff of the jewelry store to realize the transfer of the ownership of jewelry products. The sales atmosphere of jewelry store management is created by every word and deed and every move of our sales staff.
③ Product quality. The operation of jewelry stores is to sell every product of ours. The quality of products will eventually be fed back to consumers. No matter how comfortable the environment is, no matter how good the service is, the premise must be to provide good products, otherwise the added value of jewelry, a high-end commodity, will lose its support. In the increasingly fierce competition in the service and decoration market, we must strive to pursue the quality of jewelry products.
④ Store management. The daily operation of jewelry stores will cause constant changes in information such as goods, materials, finance and personnel. To sort out a series of affairs in the store, we need to know the changes of all affairs in the store, and be clear about all the data such as accounts, commodity quantity, money income and expenditure, so as to make the development and operation of jewelry stores clear and orderly and achieve sustained and stable development.
These are common factors that affect the business of jewelry stores. External and internal factors will play a key role in the business of jewelry stores. It is very important to master these factors and take appropriate measures to deal with them if you want to make your jewelry store business more prosperous.