Create a tense atmosphere and make consumers think that if they miss today, they will never get a more favorable price than today. Many merchants' products are sold at a limited price, and the usual tricks such as "snapping up", "last X pieces" and "last XX times" are used.
2. Secret marketing
Take advantage of consumers' urgent consumption psychology and spread it among major users in that hidden form. In many QQ groups and WeChat groups, the table file of "Taobao Double Eleven Explosion Internal Data" is circulated.
3. Visual impact
Every year on Double Eleven, Tmall displays its powerful page visual design effect, thus inducing consumers' psychological shopping desire. We can also do some marketing advertisements like Tmall to "seduce" consumers through naked temptation, such as subtitles such as "50% off" and "limited time".
4. Advertising marketing
Advertising marketing includes hard wide and soft wide. Needless to say, as early as half a month ago, hard-wide cats appeared on major websites, subway stations and bus waiting rooms in major cities; As for SoftWide, we can subtly influence users' psychology through the double eleven purchase strategy, double eleven shopping list and so on.
5. Event marketing
New tricks such as smashing red envelopes, killing seconds, and inviting friends to like them. You can push the Double Eleven event to a subversion to a great extent through the fun of the event. It is understandable that rich prizes in event marketing attract users to the greatest extent.
6. Reservation/deposit sales
In the process of double eleven marketing, many merchants make new reservations to attract attention.
7. Psychological marketing
We can make use of the psychology of China users who like to keep up with the joneses and join in the fun, and constantly expand the shopping atmosphere, which leads many users to have a strange psychology that others have to buy.
For commercial enterprises, Double Eleven is not a simple marketing festival around consumers, but an opportunity to interact deeply with potential users with the opportunity of Double Eleven. In addition to the above-mentioned common double eleven marketing activities, Bian Xiao also compiled several double eleven marketing tips for everyone:
1. By selecting products with good real experience and recommending them, thousands of people will be contacted in the form of short videos, and the audience will realize the action transformation of "seeing-understanding-loving-searching" for products.
2, from the strong grass outside the media station, drainage Tmall super goods.
3. Focus on e-commerce consumers, understand the interests and hobbies of target users, and accurately match accounts with good communication effects.