Ailian Jewelry (a well-known trademark in China) is a large jewelry chain company integrating the procurement of jewelry raw materials, cutting-edge design, wholesale and retail. In 2007, Sichuan Ailian Jewelry Co., Ltd. was formally established, which comprehensively promoted the operation of the southwest market, based on the southwest region and radiated the whole country. After several years of intensive cultivation, Ailian Jewelry has become a new leading enterprise in the whole southwest jewelry region and the most professional operation mode in the southwest jewelry industry. The company's products include diamond inlays, colored gems inlays, platinum ornaments, palladium ornaments, K-gold ornaments and jade ornaments.

At present, the company will devote itself to brand promotion in Southwest China and expand to the national market. Jewelry stores in Ailian are all over the country, such as Sichuan, Chongqing, Yunnan, Guizhou, Hubei, Hebei, Shandong, Shaanxi, Gansu, Guangdong, Fujian and Tibet. Love Jewelry now has nearly 300 professional jewelry hardcover shops, occupying the best operating position in the southwest market and developing well. The brand has rich product backing resources, established a professional diamond procurement system, strict product production control norms and perfect after-sales service system.