The jade carving processing industry in Zhenping, Henan Province has a long history. According to the textual research of unearthed cultural relics, it originated in the Neolithic Age and has a history of more than 6,000 years. According to county records, jade carving production began to take shape gradually in Song and Yuan Dynasties, and became a major industry since Ming and Qing Dynasties. After the founding of New China, especially since the reform and opening up, it has shown a good development trend and become a pillar industry of county economy. 85% of the townships in the county have jade carving processing industry, and there are nearly 100 professional villages. Stone Buddha Temple, Chaopi and other eight towns and villages can hear the sound of carving. There are more than1.1.million jade carving processing enterprises in various forms, such as state-owned, collective, individual and Sino-foreign joint ventures. Employees 1 17000. In terms of style, Zhenping jade carving draws on the strengths of the North and the South, which is not only bold and unconstrained by the Beijing-Tianjin School, but also graceful and delicate by the Su Yang School, with vivid modeling and meticulous carving, forming its own unique central style. Representative works include: the national treasure jade "Kowloon Flower Xun" now displayed in Henan Hall of the Great Hall of the People; The unique jade "Liuhe Tongchun" was collected by China Art Museum; Double-deck large-scale rotating jade flower fumigation "What makes the sea noisy" is exquisitely carved in relief, and won the Hundred Flowers Award of Arts and Crafts of the Ministry of Light Industry through carving and inlaying. From the product types, there are many kinds of jade articles in Zhenping, and the output is huge. People, flowers, birds and animals, mountains and rivers, stoves, jewelry, tea sets, etc. 10 categories of more than 5,000 varieties are readily available. In terms of product quantity, ornaments account for more than 90% of the national products, and pendants (hand ornaments, etc.). ) accounts for about 40% of the national output. Jade articles such as tea sets and wine sets are unique in China, and jade articles such as pillow towels, summer sleeping mats and urn are also from Zhenping. Therefore, the jade carvings in Zhenping are well-known at home and abroad for their rich cultural accumulation and unique products. 1In March, 1995, the Ministry of Agriculture and the State Council Economic Development Research Center jointly named Zhenping as "the hometown of jade carving in China". Zhenping jade carving industry has developed, and its products are exported to more than 50 countries and regions in the world, such as the United States, Japan and Germany. In order to rush out of the country and make the products sell well in the international market, smart Zhenping people have made careful preparations in technology, capital and publicity for many years. There are many kinds of jade carvings in Zhenping, but the prices vary widely. Some pendants are only worth one or two yuan, and some ornaments are worth hundreds of thousands or even millions of yuan. Who are these expensive ornaments sold to? Can people in China afford it? According to merchants, domestic consumers can afford it, but few of them are mainly sold to foreign investors. Of course, there are various channels and ways to sell abroad, which are as follows: the government builds a platform and invites foreign businessmen. Since 1993, Zhenping people hold their own grand festival-"China Zhenping International Jade Carving Festival" on April 2nd every year. Jade carving lead singer, economic and trade art troupe. During the festival, overseas businessmen flocked to buy jewelry and jade articles. The economic and trade turnover of the second Jade Carving Festival was 280 million yuan, and only foreign businessmen sent 65.438+0.7 million US dollars. Actively participate in the Canton Fair and other national economic and trade exhibitions, and do jade carving business face to face with foreign businessmen. For individual enterprises or state-owned enterprises engaged in jade carving processing and distribution in zhenping county, attending the Canton Fair every year has become an indispensable event in their lives. This can not only sell a better price, but also get valuable market information. Wang, a farmer from Dayiying Village, became a trading partner with a Korean jeweler at the Canton Fair. Now he specializes in supplying this businessman and his business is booming. Use the port to sell jade carving products abroad. For a long time, even now, many jade carving enterprises in Zhenping mostly sell their products abroad through ports. For example, Huayi Jade Carving Co., Ltd. usually exports products through ports such as Guangzhou and Tianjin. According to Fu Junjian, his company has decided to set up a company in the United States to solve this problem. Make full use of the right of self-export and sell products directly to foreign countries. In recent years, the jade carving industry in Zhenping, such as sesame blossoms, has suffered a lot because it has no import and export rights. 192 In the autumn Canton Fair, the jade carving dealer in Zhenping was criticized by the General Assembly for trading outside the museum. Based on this situation and the struggle of Zhenping people, in February 1993, the Ministry of Foreign Trade and Economic Cooperation approved Zhenping Arts and Crafts Group Company as a self-operated export unit with independent import and export rights. 1993 rpm 1994? Two years? The value of jade carving products exported by the company for jade carving self-employed individuals is130,000 yuan, and the tax refund is180,000 yuan. Enterprises set up sales windows abroad to sell goods directly. In mid-August last year, Zhenping Shengyudiao Company obtained the relevant license of a multinational jade carving sales company established in the United States, the first batch of 100? The remaining jade carving products are shipped to the United States and directly sold overseas, achieving a zero breakthrough for jade carving enterprises to set up sales companies overseas. In addition, there are foreign countries that set up agents to conduct international trade. Zhenping has a world of jewels and jade carvings, which I am afraid is known all over the country. The houses here are neatly arranged, and all kinds of jewels and jade articles are available. Zhenping Jewelry and Jade Carving World, covering an area of 32 mu, opened in August, 1992. It is still the largest professional wholesale market of jewelry and jade carving in China, welcoming thousands of merchants every day, with annual sales of 42 million yuan and annual profits and taxes of 4.6 million yuan. Strolling here, you can not only see the owner's car and advanced motorcycle everywhere, but also enjoy the fairy tale world of "exquisite stone can sing" at any time. 400? Many jewelry and jade shops are opened not only by Zhenping people, but also by people from Northeast China and other provinces and cities. In addition, Jade Carving Bay Industrial Zone and three other professional jade carving wholesale markets are the largest distribution centers of jade carving products in China, and they are also making contributions to the development of jade carving industry in Zhenping.