1, Tik Tok shop
At the beginning of 20 18, Tik Tok and Taobao jointly launched the shopping cart function, and we can add product links to the sent works for users to buy. Later, Tik Tok opened a small shop in Tik Tok. We can put the goods on the shelves directly without jumping to Taobao, which also facilitates many users to place orders directly.
2. Platform diversion
Fill in our WeChat on our homepage, lead Tik Tok's traffic to WeChat, and then complete the purchase. This method can be applied to WeChat service. As long as your product is recognized by everyone and loved by the public, it will also bring you some customers.
3. Information flow
Information flow appears directly in the form of advertisements. Relatively speaking, this kind of exposure will be relatively high, but this way mainly depends on the popularity of Tik Tok, and the advertising form is relatively unpopular with the public. Although I received many recommendations, it was not so attractive.
4, commodity map recognition
Some videos have no links, but we can still buy the same model. Tik Tok has brought us traffic and some good things to recommend. We only need to rely on the identification function to find the same model, and then jump to the third-party platform to complete the purchase.
The above are several short-sighted forms of carrying goods. The first three forms are common forms of cargo transportation, and the fourth one has gradually promoted the development of Tik Tok e-commerce, and may surpass the first three forms and become the key to future e-commerce.