1. The title is short and contains keywords. Write the keywords of the live broadcast theme in front of the title, so that people can notice it at a glance. For example, the style and material of jewelry. At the same time, the title should not be too long, otherwise the key points cannot be highlighted. 2. Use marketing vocabulary. Nouns: special activities, benefits, discounts, big promotions, etc. Verbs: grab, misunderstand, etc. Adjectives: limited, overestimated, shocking, popular, etc. Exclamation mark: high energy, explosion, second, bought in buy buy, symbol: exclamation mark is commonly used. 3. Highlights of the title. Creating a sense of news, arousing curiosity, arousing * * * and so on can stimulate people's desire to stand out by clicking. Headlines for the public should not be obscure. The title and content introduction of the live broadcast are the whole of the live broadcast service. Don't exaggerate the title and introduction. If the authenticity is lost, it will not only fail to achieve the purpose of live broadcast, but also have the opposite effect. So no matter how well the title and introduction are done, the most important thing is live broadcast.