Let's talk about the brand Shangmei Paris, which is called the "blue blood aristocrat" in the jewelry industry and has always been regarded as a representative brand with low-key and hidden luxury. Shangmei Paris, founded in 1780, has a profound and brilliant historical background. In the early days, beautiful Paris made all the royal jewels, such as Napoleon's royal sword and the duchess's necklace.
The most distinctive product of Shangmei is the exquisite crown. Crown is a rare product of high-end luxury jewelry brands, and the crown made by Shangmei in Paris is a fine product, so many stars choose to wear beautiful crowns when they get married.
For such a high-grade jewelry brand, the chosen spokesperson must also be excellent. In 20 19, the champion Paris announced that Liu Yifei had become a brand ambassador, and fans rushed to call the goddess. Weibo's popularity is very high.
The relationship between Liu Yifei and Paris is "two-way". Liu Yifei's classic gentle temperament makes beautiful jewels shine. As long as it is jewelry worn by Liu Yifei, fans immediately plant grass, and the sales volume of the products soared. Weibo, still beautiful in Paris, is also Liu Yifei. If there is any new progress in Liu Yifei, Shangmei will pay close attention to it and speak for it.
Later, Liu Yifei changed from a brand ambassador to a crown ambassador. Although not an ordinary brand ambassador, Liu Yifei looks beautiful in a crown.
Gao Yuanyuan's temperament is different from that of Liu Yifei. Gao Yuanyuan has a stronger aura, looks generous and elegant, and is more mature and intellectual. Seeing the beauty endorsed by Gao Yuanyuan, I felt the beauty of self-confidence. I think Liu Yifei is suitable for wearing small and beautiful jewelry, and Gao Yuanyuan is more suitable for luxurious and gorgeous styles.
The endorsements of top male stars are different. Not only the heat, but also the purchasing power of fans. On the day when LAY became the spokesperson, many fans were passionately drying sheets in the comment area, which was amazing.
LAY can't wear too luxurious high-definition jewelry, too feminine for men to handle. So what he wears is small and exquisite style, fashionable and versatile, simple and everyday. Most importantly, fans may not be able to afford Gaoding, but this simple model can definitely support it.
At present, only these three spokespersons have been invited to Shangmei. I think these three spokesmen have their own duties and a clear division of labor. Liu Yifei is in charge of the crown of classical romance, Gao Yuanyuan is in charge of luxurious and elegant high-definition jewelry, and LAY is in charge of daily jewelry.
Everyone has different styles and different interpretations of jewelry. Which spokesperson do you prefer?
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