This is really a world-famous jewelry advertising film. The whole world knows Tiffany's position in the jewelry industry, and it is also the marketing brought by this film.
Jewelry, half depends on the value of real money and silver, and the other half comes from marketing.
In Tiffany's, there is a diamond, which is one of the most iconic jewels in the history of jewelry. It's called "Tiffany Diamond", which translates as "Tiffany Yellow Diamond".
Diamonds themselves are rare, and yellow diamonds are even rarer.
Known as the legendary yellow diamond, this diamond was first discovered in 1877 Kimberley Mine in South Africa. The original stone weighs 287.42 carats. The next year, it was Tiffany &; The company's founder, Charles Lewis Tiffany, bought it for 18000 USD.
According to inflation, today's conversion is about 30 million dollars, more than 200 million yuan.
But diamonds are rare. They are priceless. Even if you can afford the same price, it is difficult to buy the same specifications.
This Tiffany yellow diamond is one of the original diamonds with the largest number of carats found so far, which helped Tiffany occupy the position of "diamond authority" in the past 100 years and was called the king of diamonds.
After this yellow diamond was bought by Tiffany, the original stone was immediately sent to Paris and cut into 128.54-carat cushion diamond under the supervision of Dr. George Frederick Kunz, Tiffany's chief gemologist, with an unprecedented 82 facets, 24 more than the traditional one.
In order to make this gem shine like fireworks, it abandoned its large size, only to achieve the best aesthetic feeling and luster.
As the treasure of Tiffany's town store, it has been sent to exhibitions all over the world, even to China and Shanghai.
In the past 144 years, only 4.5 famous women had the honor to wear this yellow diamond, including the famous American socialite Mrs. E. Sheldon whitehouse, actress Audrey Hepburn, Lady Gaga and Beyonce Beyonce. And the remaining 0.5, we will reveal the secret at the end.
The first person to wear Tiffany diamonds in public was Mrs. mary white House, a famous American socialite.
1957 July 13 is the first time that Tiffany's yellow diamond was publicly worn by celebrities.
This dance is sponsored by Tiffany. Held in Marble House, Rhode Island, USA, with a value of 1 1 ten thousand dollars. The purpose is to restore 400 buildings in17th century and18th century, and raise funds for restoration.
At that time, all the people present at the event were aristocrats and worthy ladies of American upper class.
For example, the first lady of the United States, Jacqueline Kennedy.
Mrs mary white House was the wife of Edwin Sheldon whitehouse, then an American diplomat. Therefore, it is an honor for America to lend it to her.
In fact, Tiffany's yellow diamond is still a bare stone, not set in any jewelry. For this charity ball, a diamond necklace was specially made for Mrs. mary white House to wear.
If Mrs mary white House was the first person to eat crabs, then Audrey Hepburn spread this method of eating crabs to people all over the world.
It is precisely because of Hepburn's image as a gold digger in Breakfast at Tiffany's and the film 196 1 that the legendary Tiffany diamond has consolidated its position in jewelry, fashion and even film history.
In the movie Breakfast at Tiffany's, Hepburn wears a little black dress tailored for her by her friend Givenchy, and wears Tiffany yellow diamonds to eat at the window. This classic picture is still a famous scene.
To promote this classic fashion film, Tiffany Yellow Diamond was designed by legendary jeweler Jean Schlumberger john sloan Bole.
It was embedded in a ribbon wreath for Hepburn to use in movies, and later used in Tiffany's store to shoot and promote photos.
After Si Long Bole's death, this yellow diamond was embedded in the "Bird on the Rock" brooch designed by him, which is a treasure of Tiffany's Fifth Avenue headquarters.
From 65438 to 0995, it was exhibited in the "john sloan Bole Retrospect Exhibition" at the Paris Museum of Decorative Arts.
In 20 12, to commemorate the birth of Tiffany in 175, this yellow diamond has a new home, which is specially set off by a bright white diamond weighing 120 carat, and the center point is this rare yellow diamond.
In order to make this diamond necklace, Tiffany spent a year in Tokyo, China, Beijing, Dubai, Saudi Arabia, new york and other places, showing the magnificent history of Tiffany 175.
Finally, it was put back to the flagship store of Fifth Avenue in New York, symbolizing the history of Tiffany and will be admired by future generations.
So it is also one of the most popular candidates for her to win the Oscar.
So, on the red carpet, she also chose the classic style to pay tribute to Audrey Hepburn, and chose this Tiffany yellow diamond necklace with the same yellow diamond earrings, which really put on a Hollywood mansion and left a colorful page on the Oscar red carpet.
The Tiffany yellow diamond model here is one of the classic models of traveling around the world that I mentioned before.
The fourth wearer, who is also famous, comes from the singer Beyonce. Also taking photos with her are the singer and her husband Jay-Z.
This is the advertising image of About Love that Tiffany invited Beyonce to shoot. The advertisement shot by Emmanuel Adjei, a famous director, can not only hear Beyonce's penetrating and unique voice, but also relive the classic songs in the movie Breakfast at Tiffany's.
Through Jay-Z's singing, we can also feel the trust that the couple met and fell in love with each other because of music and joined hands for life.
This is also the core of Tiffany, born of love in the name of love.
Beyonce's style is also a tribute to Audrey Hepburn's classic little black dress. After all, it is really a classic style that no one can match.
The above four female stars, not only in Hollywood, but also in the world, are heavyweight famous women. Whether they borrow money from Tiffany or take the initiative to borrow money from Tiffany, it is actually a win-win situation.
The remaining 0.5 women are Grga from the recently released movie "The Massacre on the Nile".
She is also wearing a classic yellow diamond worn by Lady Gaga and Beyonce. The huge diamond set off her face much smaller.
No matter whether you look at the left or right, this necklace is exactly the same as "Tiffany Yellow Diamond", but why is it 0.5?
In fact, if you have read the original novel, you will know that in the novel, it is a pearl necklace that drives the plot. When it was adapted into a movie, it was changed to Tiffany's famous yellow diamond, which was also a stunt of the movie.
But for safety reasons, Tiffany did not lend the prototype of this diamond necklace, but made many imitations for the film for shooting.
In fact, Vanity Fair is sometimes such a snob. Compared with previous women, although Gal Gadot has a wonder woman brush face all over the world.
However, even if Tiffany's real yellow diamond necklace is a fake made by Tiffany company, it is not too much to give a 0.5 evaluation.
In your opinion, among these 4.5 super celebrities, who is the best person who really deserves Tiffany's yellow diamond?