When I was working in Gucci, the museum collected a huge "history book", which described how much guccio gucci liked to help guests move suitcases, and later became an apprentice.
He and his son make high-quality suitcases, leather bags and leather shoes together. Later, due to the lack of resources in World War II, he invented canvas bags and slub handle bags printed with the "GG" logo ... and gradually turned Gucci into a global enterprise.
Yes, this tom ford is the legend of fashion, and more everyday, it is the Hermes of lipstick-TF. His position in the fashion world is unshakable.
At that time, tom ford's Gucci was also very eye-catching, turning the original gorgeous Gucci into a Gucci in the bones of sexual feelings.
Tom ford was actually a photography assistant at that time.
But his personal style did bring dying Gucci back to life.
In addition, his own controversy has also brought many new topics and concerns to Gucci.
He became the creative director of Gucci from 65438 to 0994. After five years in office, the brand value reached $4.3 billion. Before he left office in 2004, this figure became 1000 billion dollars. Someone gave him a tacky but appropriate name in Gucci's 10 year-Ford Dynasty.
The next era is Frida, whose design is unchangeable, with clear soup and little water, and many of them are "tributes" to their predecessors.
But she is smart in business. Instead of following the old path of tom ford, she turned Gucci into a more modern and urban OL style, specializing in pants.
At this time, Michelle, a veteran cadre who worked behind Gucci for 12 years, finally waited for the day when she came out. He became the creative director of Gucci, which proved to be no worse than tom ford.
Michele's experience is really similar to TomFord's.
When I went to Gucci, it was the alternation of Frieda and Michelle.
His design is not as sexy as tom ford's, nor does it have Frida's rules, but there are beautiful elements besides sex appeal and rules: romance, literature and art, retro, gorgeous, exquisite, complex, obvious and eccentric. ...
When we recite Gucci's new series and products, the most important thing in the training materials is vague gender.
Michele's design can be worn by both men and women, which brings literature and romance to the extreme. I think the most interesting thing is that Michele is the best spokesperson every time, although the new Gucci is difficult to control. Every time he wears Gucci, people feel that he is himself.
Next, I will introduce some of Gucci's most popular and worthwhile bags and history.
Everyone knows that GUCCI's canvas bag is famous, but it is actually a mistake. GUCCI produced a large number of canvas bags because of the shortage of leather raw materials during the war. As a result, the canvas bag printed with double G logo became the symbol of its home.
I don't know if you have noticed, Gucci's most popular retro bag is bamboo bag.
■ Sylvie handbag
Price: 9 100 (mini) ~27900 RMB.
Now open the bag page of GUCCI official website, and Sylvie handbag will appear first. This is also difficult to distinguish between true and false in the street now, which shows that it is really a fire.
Sylvie's biggest feature is its nylon belt. This new interpretation of the classic red and green nylon ribbon is also quite successful. With metal hardware and square bag shape, it suddenly looks good.
Sylvie means "from the forest" in Latin, and it is said to describe a girl, in our words, a forest girl. Sylvie's handbag gives people the impression that she is a very literary lady with a little British flavor.
■ Dionysus bag
Price: 6 100 (mini) ~ 35,900 RMB (excluding heavy work)
But when it comes to explosions, I still trust Dionysus the most.
Gucci Dionysus is Michelle's first masterpiece since she took office. Since 15 autumn and winter series, its popularity has never stopped. The brand-new design has become inexplicable even if it meets the double G printing that everyone thought was old-fashioned before.
The most memorable thing about Dionysus bag is its double Hu Toukou. You can tell who this bag is from a distance. It is said that it was inspired by Dionysus in ancient Greece.
This is also my top3, but I didn't expect it. In fact, it has rotted. ...
■GG Marmont
Price: 6850 (mini) ~25500 RMB
Double G is an element that everyone was tired of before, but Michele just changed the direction and changed the font, and immediately became an element that everyone wanted to buy.
Retro brass double G logo is matched with quilted leather to make an explosive bag, and the color becomes more vivid and chic. It is said that this is the most searched and purchased product on the shopping website Lyst.
■ Pearl bag
Price: 21500 ~ 26,500 RMB
The first time I saw the pearl bag, I stabbed my girl in the heart. First appeared in the peony series. The metal bow inlaid with pearls looks sweet and advanced, which inspires your inner girlish feeling in minutes. This is my top2.
Yes, and this. Our Gucci store manager resisted the temptation of all the above styles and finally fell at the foot of this pearl red envelope, which she bought herself.
Now the latest Broadway handbags put their classic bees and pearls in a small bag, which looks gorgeous and especially feminine. I remember this one was burned by Yang Mi. The white one.
■ Belt
Price: 3900 RMB.
The new double G logo mentioned above was also used in belts, so GUCCI made another revolution, changing the bare belt head from a very rustic upstart to a foreign-style thing.
■ White shoes
Price: 4900+ RMB (the more processes, the more expensive)
Then its small white shoes are also the explosions in the last two years, mainly because they hitched a ride with small white shoes. It is no exaggeration to say that it is from ins fashion bloggers to stars.