On the occasion of the fifth anniversary of xxx store, VIP members can exchange the online celebrity stool in 99 yuan for free when they arrive at the store. The activity time is from 24th to 28th. Call 18xxx to unsubscribe from t ".
Extended data
Let others believe him first, his activities are very real. In other words, the activity created momentum and put the gift in the display case to let others know that he was really giving something, so he made such a banner "New Year's big feedback, crazy delivery!" Then he designed a set of propaganda copy and posters, as well as the closing speech of the staff. The policy of his activities is this.
1, New Year's big feedback, crazy gift giving.
2. Recharge 5000 yuan, give away products worth 5000 yuan, and choose one of the three gift packages.
3, recharge 10000 yuan to send products with a value of 10000 yuan.
4. Recharge products worth 30,000 yuan and send products worth 30,000 yuan.
Member activity planning scheme 202 1 member activity planning scheme
In order to ensure the high quality and level of activities, it is necessary to make an activity plan in advance. The activity plan is a concrete, thorough and operational plan from the aspects of the purpose, requirements, methods and progress of the activity. So how should we make an activity plan? The following is the planning scheme of 202 1 member activities that I have compiled. Welcome to reading. I hope you will like it.
Member activity planning scheme 1
I. Theme of the event
"Celebrate the Spring Festival? Xianmei members are passionately recruiting. "
Second, the purpose of the activity
1, develop new members
2. Increase passenger flow
Step 3 increase turnover
4. Enhance the visibility of the store.
5. Emphasize the superiority of members and strengthen their awareness.
Three. Time and place of activity
1, time: 20xx February 22 to 20xx March 13 (20 days)
2. Location ① Location ② Location ③ Location ④ Location ⑤
Fourth, the way of activities.
1, member advantage publicity (member recruitment, new customer development)
2. Send the seal of the profit-making market in the New Year (distribute the profit-making market and maintain the old customers).
3. Gold consumption is super affordable (gold consumption promotes sales)
4, the Spring Festival lucky bag (shopping polite, establish a good reputation)
5, very good weekend gift (in the long run, build popularity)
Verb (abbreviation of verb) recruitment target
1, employees return to the factory for the New Year (announced near the factory)
2. Floating people in business circle (publicity in prosperous areas)
3. Residents in the business district (around the publicity area)
Division of labor arrangement for preparation and implementation of intransitive verb recruitment activities
1, preparation stage: February 20th to February 2nd1(two days).
Goods in place: printed materials (leaflets/posters/banners/membership cards/lottery tickets and customer satisfaction questionnaires)
Goods stocking (small gifts for members/small gifts distributed on site/big gift packages for the Spring Festival/very nice gifts on weekends)
Related activities (publicity desk/membership register/lottery box/profit cover/balloon/related activities)
Division of labor:
2. Actual implementation stage: February 22nd to March 15.
3. Summary, assessment and evaluation stage: March 16 (the day after the activity)
Seven. Promotion details:
1, banner:
2. SMS platform
3, customer satisfaction questionnaire
4. Activity description
5. Posters/leaflets:
Member activity plan II
I. Background of the event
With the help of World Traditional Medicine Day [10/22], the activity of "Healthy You and Me, Happiness Accompanied" was held to publicize the brand image of Healthy Island, recycle member information, and build Tongchuan's "best service" pharmacy.
Second, the purpose of the activity
Strengthen the external image of pharmacies, expand their visibility and recycle member information.
Third, the theme of the event
Healthy you and me, accompanied by happiness.
Fourth, the activity time
Xx year1October 20th 10-xx year1October 23rd 10
Verb (abbreviation of verb) activity mode
Discount, gift, charity sale
Activity of intransitive verbs
1. During the promotion period, all cold medicines in our store are sold at a 10% discount, and members and customers holding Baihui Shangmeng Card can enjoy a 20% discount.
2. If you spend money in 50 yuan, you can get Baihui Business Alliance for free with your ID card and promissory note.
Seven. Activity promotion
Leaflets, dm sheets, display boards, banners outside the store, internet.
Specific plan: choose the best-selling drugs in this season to publicize them on leaflets or DM sheets, carry out ultra-low-price activities to attract customers, and make the publicity more detailed and deeply rooted in the hearts of the people. (similar to supermarket DM list)
Eight. Activity budget
leave out
Nine. Focus on activities
1. All salespeople and promoters should have a warm family atmosphere.
2. We should make full use of the media to publicize this matter and strengthen the corporate image and strength.
3. Baihui business alliance cards and gifts should be prepared in advance.
Theme slogan:
1, healthy you and me, polite shopping, large-scale preferential activities
2. Free on-site clinic for experts and free testing for instruments.
3, member prizes big delivery
Content:
1. All members buy medicines at the price of+10 yuan in exchange for Baihui Shangmeng Card, and give gifts to cash points on the spot.
1), take the publicity page to inform, call one by one, and all members of Baihui Business Alliance will send a beautiful gift for free.
2) After spending in 50 yuan, you can get Baihui Business Alliance for free with your ID card and promissory note.
2. Expert on-site free clinic
Free door-to-door treatment for customers, free prescription of drugs, free measurement of cardiovascular, gastrointestinal, diabetes, rheumatism and other diseases with instruments, and customers can enjoy 10% discount when purchasing drugs with prescriptions. Healthy Island Pharmacy repays customers' strong support and concern for Healthy Island Pharmacy with true feelings.
3. Large-scale activities such as drug purchase, gift giving and lottery in Health Island pharmacy.
During the activity, customers can get a gift when they buy goods from 8 yuan, and the gift will be increased according to the purchase amount. When they buy goods in 58 yuan, they can participate in the on-site lottery once, and the winning rate is 100%. (Buy more and smoke more)
X. Preparation before the activity
1, information release
(1), event information release can choose to use leaflets and word-of-mouth publicity around pharmacies, and every household can put it in high density. The total number of leaflets is 6,543,800,000, and the focus is on market business districts, vegetable markets, residential portals, and entertainment centers for the elderly. Call every member of the drugstore.
(2) The advertising information of promotional activities is published from xx1October 20th 10 to XX1October 23rd 10.
(3) Hang banners and campaign slogans at the entrance of Health Island Pharmacy. The time is XX years1October 20th 10 to xx years1October 23rd 10.
3. Site layout
A well-arranged activity site can make the activity orderly, increase the momentum and atmosphere of the activity and attract more people to participate.
(1) Banner with active theme.
(2) Large display boards and backboards that highlight the theme of the event.
(3) Hanging flags, table cards, large posters and leaflets.
(4) Information desk, gift (member prize) distribution desk, lottery box, etc.
(5) Free outpatient testing service desk.
XI。 personnel arrangement
(1) Arrange a sufficient number of service personnel and wear work cards to facilitate identification and guidance of services.
(2) There should be order maintenance personnel at the site.
(3) On-site free clinic staff and sales staff should have a clear division of labor and cooperate with each other.
Twelve. Key points of on-site implementation
1. Personnel and active substances are ready.
2. The propagandists distribute leaflets on the spot to introduce the activities and guide customers to enter pharmacies or participate in free clinic activities.
3. Grasp the rhythm of activities, maintain order at the scene, and prevent accidents such as looting, so as not to cause negative effects.
Gifts should be distributed at the specified time, neither too early nor too late. Please register your membership information and sign it when distributing.
Thirteen, the end of the activity summary meeting
1, analysis report on the success or failure of the activity.
(1) Calculation of Fee-to-Sales Ratio
2) Statistics on the number of customers arriving at the store
2. Registration management of new members and formulation of preferential policies for members afterwards.
3. The collation and implementation of customer opinions.
The purpose of the promotion plan of the membership card is that Christmas and New Year's Day are closer. In order to seize the opportunity of holiday sales, gather popularity, attract passengers and create good sales performance, the following series of promotional activities are specially formulated: 1. Store atmosphere layout and publicity: 1. The Christmas atmosphere of each branch is uniformly arranged, and the design team of the planning headquarters plans according to the actual situation of each branch, and the photo advertisement, hand-made and Christmas materials are arranged together. Requirement 2. Each store will display and sell its own Christmas decorations. 3. Planning headquarters will co-ordinate all materials arranged by each branch and apply for procurement in a unified way. 4. The employees in the store wear Christmas hats, and the Christmas tree is placed in the lobby to set off the festive atmosphere (completed on February 5, 65438). 5. The purchasing department negotiates with the suppliers about the special products during the festival, and makes press releases for publicity. 6. Stores make hanging Christmas banners (quantity: 1 piece). 7. The store service desk broadcasts and publicizes the activities. 8. The exhibition boards at the entrance of every store are promoting activities. 9. Christmas music will be played at the service desk of every store. (65438+February 5th) 10. The store atmosphere of each branch should be completed before1October 30th. 165438. 1 1. news DM poster publicity period: number of posters: theme of the event: carnival Christmas, and the duration of the giveaways: 65438+February 24th and 25th. Activity content: During the activity, everyone who comes to our club will get candy or small gifts from Santa Claus. Gifts are limited until they are delivered. Note: Each branch will arrange a male employee with a sense of humor and a lovely female employee to wear Santa Claus costumes, distribute candy to children at the door and in the store, and take photos with customers who need to take pictures. Theme of the activity: Merry Christmas, take a beautiful photo. Activity time: 65438+February 24th and 25th. Activity content: During the activity, anyone who saves money at one time in our club can take photos at the activity site of "Merry Christmas, take a beautiful photo" and make them into car ornaments, and each person can only take one photo for a single consumption. What are you waiting for? Hurry up and act! Xx leaves you the best smile. Activity shop: Points redemption activity content: During the activity, all customers who hold our membership card can use the points in the card to redeem the following goods: 1000 points for * * * * * *, and 500 points for * * * * * points can only be redeemed in a single membership card, not multiple membership cards, while stocks last! Note: If customers don't want to exchange gifts [gifts are preferably works of art, because works of art have no price, only what they like], they can exchange them into money and deposit them in the card for cash use. The cash exchange standard is RMB * * for every 65,438+00 points, and so on! Stored value cards also count as points. And the stored value mode can be deduced. Activity theme: Send "Lili" cash coupons in the New Year. Activity time: 20 12 65438+ 10/2, 3 (* * 3). Activity content: During the activity, I will save more than RMB * * and give RMB * * cash coupons at one time. Find a corporate service and go to Pig Bajie. Com, delivery, acceptance and payment.