▲? Accept or welcome the second spring.
According to the data of the Federation, the total sales volume of small cars in 20 19 was 756,000, accounting for only about 7.5% of the automobile market, which undoubtedly cast a shadow when the automobile market was cold.
The low market stock, on the one hand, can not be separated from the emergence of a large number of small SUVs, stealing a part of the market share; On the other hand, with the gradual decline in the pricing of compact cars and the configuration of various new technologies, the living space of small cars has also been squeezed. Coupled with the influence of policy factors such as purchase restrictions and restrictions and the upgrading of automobile consumption structure, the shrinking of the small car market is constantly intensifying.
Since Beijing Hyundai Rena went public in August, 20 10, it has won millions of users in just a few years with its outstanding cost performance advantage. After six years, Na Yue, as Rena's successor, should have completed the upgrade iteration. However, due to market demand, the government sold two cars in the same room, and Na Yue failed to meet expectations. In the first month of listing, it achieved sales of 6.5438+0.5 million vehicles. Today, Rena+Na Yue has won the trust and recognition of 6.5438+0.5 million users, and once became the benchmark model in the domestic small car market.
However, due to the well-known political factors, the sales volume of Korean cars in China in recent years has reached a waterloo, which coincides with the continuous rise of independent brands and the rapid seizure of their lost market share. Therefore, Beijing Hyundai is still in the recovery period. As far as products are concerned, Na Yue sold a total of 37,500 cars last year, a slight increase over the same period last year. However, in June 5438+February, the sales volume reached 1. 1.3 million, which may indicate to some extent that the 2020 Na Yue will become the new sales growth pole of Beijing Hyundai family this year.
In addition, although 2020 Na Yue products are strong, they still have to face the siege of competing products at the same level, including Honda Fit, Toyota Vios and Volkswagen Polo. Honda Fit achieved sales of 65,438+065,438+00,300 vehicles last year due to its excellent reputation and refitting potential. Moreover, with a new generation of Fit, this year will usher in a new generation. Although the new car will have a period of capacity climbing, and the new design is controversial, it is unrealistic for the 2020 Na Yue to overtake.
Looking at Volkswagen Polo and Toyota Vios, the sales of these two cars last year were 73,400 and 58,300 respectively, both of which were significantly ahead of the acceptance. It's just that Toyota VIOS hasn't changed its model for more than three years, and the 20 19 model launched last year is only a "symbolic" meaning. The product is weak and may be accepted and overtaken this year. However, the strength of the new generation of SAIC Volkswagen Polo, which debuted last year, is still good. It is ahead of Na Yue in terms of configuration and reputation to some extent, but Na Yue's internal space performance and guiding price are its advantages.
▲? What kind of modernity is it?
As a mid-term redesigned model, the innovation focus of the 2020 Na Yue is to optimize the design, especially to use more chrome-plated elements in the front face to enhance the visual impact, and the rear end also has a penetrating design to connect the taillights on both sides. The optimization of the overall appearance really took a lot of thought. In addition, the 2020 Na Yue also boldly tried many classical aesthetic elements of China, such as the "Crystal Jewelry" headlight group and the sharp shape of the front bumper, which showed the importance attached to China consumers. Unfortunately, due to the cost problem, the car only provides halogen light source.
Due to the great improvement in appearance, the body size of Na Yue in 2020 has also changed compared with the old model. The new car has a circumference of 4405x 1720x 1455mm, and the wheelbase of 2600mm remains unchanged, which belongs to the top size of small cars, and also ensures excellent rear space performance, which is enough to meet the needs of young people.
When I got on the bus, the overall outline of Na Yue in 2020 didn't change much. The key innovation lies in the use of 8-inch floating central control panel, LCD instrument panel and wireless charging supporting CarLife mobile phone mapping, which has improved the degree of youthfulness. In terms of safety configuration, the new car has reached the leading level at the same level. In addition to regular reversing images, it also supports intelligent driving assistance systems with an optional price of 4,000 yuan, including lane departure warning and lane keeping assistance systems, but automatic constant temperature air conditioning and air purification systems can only be seen on top models.
It is precisely because of young people's consideration of the price of entry-level models that the 2020 Na Yue decided to carry 1.4L self-priming engine to lower the threshold for car purchase, 100 horsepower (73.3? The power parameters of kW)/ 132.4 Nm are the same as those of the old model, and it is also reasonable to choose the matching 6MT manual and CVT continuously variable gearbox and the non-independent suspension with front McPherson and rear torsion beam.
To sum up, high face value is the magic weapon for Na Yue to capture young users in 2020. Coupled with the upgraded internal technology configuration and the fuel consumption level of 4.9 liters per 100 kilometers of 1.4L+CVT power combination, it will be favored by more users in the future.
▲? What is the modern acceptable market situation and hedging rate?
20 17 is the first complete sales year after Rena went public, and it is also the year with the highest sales volume, with a total sales of 86,000 vehicles. Since Rena can be regarded as Rena's successor and upgraded version, the cumulative sales volume of the two cars during the same period is128,900, which can be said to be the highlight moment of Rena.
Unfortunately, the good times did not last long. With the growing tension between China and South Korea due to well-known reasons, domestic consumers' goodwill towards Korean cars is getting lower and lower. Both Beijing Hyundai and Dongfeng Da Yue Kia suffered heavy market losses, among which the sales volume of Na Yue dropped by 58.4% to 35,800 vehicles in 20 18, and this decline continued until 20 19.
In addition to the influence of political factors, and the old Na Yue 20 16 to 20 19 have not been changed, it is also inseparable from the strong encirclement and suppression of Volkswagen POLO, Toyota Vios and Honda Fit. These three models are younger in appearance and have a better reputation than the old Na Yue, so the downward trend of annual sales is foreseeable.
In addition, Na Yue's second-hand car preservation rate is also at a low level, with 1~5 year preservation rates of 69.07%, 6 1.27%, 54. 17%, 47.35% and 42. 15% respectively. In contrast, Honda Fit is 85.3 1%, 79.3 1%, 73.67%, 64.88% and 58.95%, which shows that the retention rate of used cars is not high.
The upgrading and adjustment of Na Yue's appearance, fuel consumption, intelligence, safety and power in the medium term have brought rich and unique value choices to young users with different personalities and needs. Recently, "I have a car" visited Beijing Hyundai 4S store and learned that the current 2020 Na Yue is 65,438+0.6 million yuan, and there is still much room for bargaining when it arrives at the store. Of course, the additional conditions for buying a car need Beijing brand indicators, and you can enjoy this discount by insuring four main insurances (car damage insurance, burglary insurance and three deductibles) in the store. 1.500 yuan service fee includes vehicle license, and there is no compulsory loan and decoration fee.
Summary of "I Have a Car": Na Yue used to be the benchmark model in the small car market, and its balanced performance made it favored by many consumers. The 2020 Na Yue has a more attractive appearance, and its configuration has been upgraded and adjusted for the young people. Coupled with good fuel economy performance, it can be said that it is one of the most worthwhile models in the same market segment. "I have a car" has more original new car/price reduction market reports. Come and get the first-hand information about buying a car!
This article comes from car home, the author of the car manufacturer, and does not represent car home's position.