(1) As an extension of beauty consumption demand, medical beauty integrates medical and consumption attributes, and is a high-quality track with high medical threshold and high consumption ceiling. Compared with basic skin care products, it is more direct and effective, and can completely improve the skin condition than cosmetic products, so it has strong consumption stickiness and repurchase intention.
(2) Medical beauty projects can be divided into surgical and non-surgical categories (also known as light medical beauty) according to whether surgery is needed. Among them, the surgical items include facial medical treatment (eye, nose and other facial contour shaping), body medical treatment (chest, buttocks and other body contour shaping) and skin medical treatment (hair transplantation, etc.). ), oral medicine (orthodontics, etc. ) and other categories; Non-surgical items, also known as light medical beauty, include injections (hyaluronic acid, botulinum toxin, etc. ), skin care and others (photoelectric, sound wave, private parts care, etc. ).
Chart: Market Structure of Medical and Beauty Industry in China (20 19)
China medical beauty industry
Story:143.6 billion yuan
20 15-20 19CAGR22.5%，20 19-2024 E CAGR 1739
Surgery class
Non-surgical
Market search: 83.6 billion yuan
20 15-20 19 cagr 2 1.2%，20 19-2024 ecagr 15.8%
20 15-20 19CAGR24.6%，20 192024 ECAGR 19.2%
Skin beauty and others
Oral medical treatment
Injection class
Facial medical treatment
Physical medical treatment
Dermatological medical treatment
Market: 30.9 billion yuan
20 15-20 19CAGR24.8%，20 192024 ECAGR 17.9%
5 yuan
Yata Zheng Chao
20 15-20 19AGR244
Suction operation
Hair transplant operation
295 yuan
The compound annual growth rate from 2019 to 2024 is 203%.
Breast enhancement surgery
Mi You Day
other
53 yuan
Hyaluronic acid injection
0 abdominal sa shape
Automobile operation
Tooth whitening
Botulinum injection
Microneedles and fruits are suitable for skin.
6.9 billion yuan
Metered injection
Acoustic photon skin
Similar to skin and thorny problems
Hyaluronic acid injection
Botulinum injection
underground line
Liposuction
Market size:-20.6 billion yuan
Market size: 1, 0 1 billion yuan.
Private care
Market size: 654.38+0 billion yuan
Market regulation:-8.4 billion yuan (in 2020
Accounting for 66% of the injection.
Gubi injection 33%
Market size: 800 million yuan
The compound annual growth rate is 26%
The compound annual growth rate in 2020.30 is 25.3%.
20 14- 19 cagr 3 1.59%
20 15- 19 cagr 3 1.6%
20 15 19 cagr 6. 1%
20 19-24 years compound growth rate of 20.49%
20 19-24 E CAGR 173%
Second, the middle and lower reaches of the medical beauty industry chain
The profit distribution of the whole industrial chain of medical and beauty industry is not very uniform. From upstream to downstream, there are raw material manufacturers/injection manufacturers, medical beauty institutions and medical beauty platforms.
Among them, the upstream raw material manufacturers have a strong voice, so their gross profit margin can reach nearly 90% and the net profit rate can reach about 30%. The medical beauty platform grasps the channel entrance and has the ability to guide traffic, so it also has a certain right to speak.
Therefore, the middle medical and beauty institution is the most tiring job, and the one with the least salary also needs to bear greater medical risks.
1. Upstream
Upstream: the upstream of the medical beauty industry is the supplier of raw materials and medical equipment, responsible for the research and development and production of medical beauty products. According to the product category, it can be further subdivided into suppliers and manufacturers of medical devices and drugs. Such as hyaluronic acid, botulinum toxin, collagen and other raw materials and laser beauty equipment.
Characteristics of upstream links: the investment value of manufacturers is prominent; The link has the strongest profitability; High barriers.
2. Downstream
Downstream: medical beauty marketing platform, mainly online information service and marketing platform, including various online search apps, such as vertical medical beauty and big health platform.
Characteristics of downstream links:
(1) Online platform can reduce the customer acquisition cost of medical and aesthetic institutions, form a link between institutions and consumers, and enhance information transparency;
(2) It can effectively solve the problem of information asymmetry and provide accurate and effective channels for merchants to obtain customers;
(3) It has the advantages of high accuracy, wide geographical coverage and high input-output ratio.
3. Right in the middle of the river
Mid-stream: providers of medical beauty services are mainly service organizations, involving plastic surgery departments of public hospitals, private medical beauty hospitals and many small medical institutions, with low concentration, fierce competition, poor information and low profitability, mainly relying on channels.
Characteristics of the middle reaches:
(1) The service market is scattered, and the profitability of individual companies is uneven;
(2) Beauty hospitals and medical beauty institutions are highly dependent on doctors, and it is difficult to standardize them;
(3) Medical and aesthetic institutions are highly dispersed and the marketing cost is high;
(4) There are a large number of illegal institutions in the industry, and their qualifications are not guaranteed.