Meitu Xiu Xiu, a domestic self-portrait editing software, won a valuation of $3 billion in the latest round of financing, and Meitu Company succeeded. So, what is the reason for Meitu's success? Let's study. Bian Xiao tells you why Meitu is successful! According to American media reports, Meitu Xiu Xiu, a self-portrait editing software in China, won a valuation of $3 billion in the latest round of financing. Bloomberg believes that China people's pursuit of beauty abroad is one of the reasons for Meitu Xiu Xiu's success. According to a report by Bloomberg News on April 14, according to informed sources, Meitu strives to reach at least this valuation in the latest round of financing, which will make it one of the top private start-ups in China 10, which also makes well-known companies such as yelp completely different. The reason for Meitu's success is that it pinned its victory on China people's yearning for beauty. This pursuit has given birth to countless online popular elements, and cosmetic surgery has also increased dramatically. Meitu's application helps 270 million active users retouch their pictures, including face-lifting and leg-trimming, which are basically social media experts who are fascinated by images. Pan Nana, a 26-year-old Qingdao accountant, said: I have never posted photos without mito processing on the Internet. This is the first self-portrait beautification software I used. I have never seen software with so many functions. She has been using mito for 6 years, mainly for beauty and acne cover. The use of social media has exploded. This enthusiasm has helped this year and helped the popularity of social media. According to informed sources, startups supported by idg and Qi Ming Venture Capital Company plan to raise $200 million in the latest round of financing. The company also plans to launch an initial public offering overseas. Some people say that it may be listed in Hong Kong this year. In addition to Meitu, there are also some start-ups in China that meet this new trend. New Oxygen Technology is an application development company that can help users find plastic surgeons according to their location. Meitu 20 14 completed the third round of investment, and * * * received $360 million with a valuation of $2 billion. Meitu completed the third round of investment in 20 14, with a total investment of more than 9 million mobile phones. Its applications have been installed on more than 9 million mobile phones. Ranked first in the China application war of Apple's photo and video applications. . Meitu used the latest round of financing to expand into facial recognition and smart phones. It cooperates with Foxconn Technology Group to expand in Southeast Asia and India. Cai Wensheng, the boss of Meitu, said in an interview recently that the company's goal is to achieve the shipment of 5 million smartphones by 20 16 years ago.