The purpose of keyword bidding is to make your company appear at the top of user search results and let users see you at the first time.

The method is to set the keywords that need to be purchased through the bidding promoter, and let N multiple users bid. Whoever bids the highest price will be ranked first, so that when users search for this When searching for keywords, your company will be seen first. It takes advantage of the user’s preconceived subconscious mind.

Generally, as long as you participate in the bidding, you will not buy only one keyword, but a group of keywords. If the term is very popular, everyone will want to rank high, so the price will be constantly raised, and eventually the one with the highest bid will be ranked first.

This is the principle of bidding ranking. It's the same as auction.

This is very important for foreign trade, and Alibaba also takes advantage of this. Nowadays, e-commerce is in full swing, and everyone is trying to do it. The market is getting bigger and bigger, and the competition is getting bigger and bigger. Anyway, if you don’t do it, there are still things that do, so the starting prices for many keywords are already ridiculously high. The bidding starts at 0.3 yuan, and it often costs a few yuan to get the first place. You have to pay this money.

As long as a user clicks on it, you will pay the price you set. Think about it, if users search for highly competitive words, how much money will you burn every day?

What a shame!!!!!!!!

In fact, bidding affects the search results and makes them lose the fairness of the search!