Current location - Plastic Surgery and Aesthetics Network - Plastic surgery and medical aesthetics - A woman in Wuhan was broadcast live by the shopkeeper when she cut her hair. She refused and was scolded by the shopkeeper. What effect can live broadcast bring?
A woman in Wuhan was broadcast live by the shopkeeper when she cut her hair. She refused and was scolded by the shopkeeper. What effect can live broadcast bring?
When a woman went to a barber shop in Wuhan for a haircut, she suddenly found that four mobile phones were broadcasting her live, so she directly questioned her boss why she wanted to broadcast live, without telling her beforehand or asking her permission. I didn't expect her to be directly said by the barber that you are not a star, but a head and shoulders. Are you afraid of being seen? And now the live broadcast is normalized, and which barber shop does not broadcast live. In fact, there are indeed many barbershops doing live broadcasts now, and some bosses are also opposed by customers, but they still open live haircuts, mainly because live broadcasts can bring the following effects:

1, live rewards to make money

Live broadcast is very profitable, so many young people choose to give up their stable jobs and start live broadcast, posing in front of the camera, telling jokes, singing and dancing and so on. Just because one night's live broadcast may bring more income than one month's hard-earned salary. Many barbershop owners saw this source of income, so they broadcast live while working, treating their haircut process as a live performance, so that the audience in the live broadcast room could reward him. Even hairdressers will have PK to stimulate the audience to reward more gifts and earn more money. These rewards may earn more money than their haircuts, especially when the epidemic makes it difficult to do business in physical stores, and they will not be willing to stop the live broadcast.

Step 2 promote the barber shop

Due to the epidemic, many people will not choose to go out, so many barbershops have no customers, or even no customers know about the existence of barbershops, so many barbershops are forced to close down. In the process of chatting with customers, the barber shop owner heard that live broadcast can bring high traffic to himself. Even if he can't make money by rewarding the live broadcast, he can at least chat with netizens, promote his shop by the way, promise when to hold activities and how much discount to give netizens, which will undoubtedly bring good publicity to his barber shop.

3. Academic exchanges with netizens.

No matter how powerful a barber is, he will always meet a customer with a strange hairstyle and all kinds of wonderful requirements, so he still quarrels with customers. Therefore, when they broadcast live haircuts, they can let netizens interpret customers' requirements, analyze customers' subtext, and let netizens give their opinions to see what haircuts can satisfy customers. You can also have academic exchanges with netizens to see what hairstyles are the most popular at the moment and what haircut postures are easier, faster and better, which will undoubtedly improve customer satisfaction and the technical level of hairdressers.