Times have changed, and the gold-lettered signboard of German technology is now facing the crazy challenge of Japanese and American brands. Faw-Volkswagen, which comes from the same family, is a force that cannot be ignored: FAW-Volkswagen in the north has always been called "original", and international models such as golf and Magotan have always lacked fans; In the low-end market, they even launched their own cheap brand Jetta, which directly entered the traditional sphere of influence of their own brands. Throughout the first half of 2020, except for a groundbreaking large MPV, SAIC Volkswagen did not launch a new model, which made us very curious-what route should SAIC Volkswagen take to fight back against aggressive competitors?
The answer was announced at this auto show, brand new? Tiguan X is the most powerful response of SAIC Volkswagen.
For a manufacturer like SAIC Volkswagen, making a compact coupe SUV is really a "not very simple" thing. After all, these three things are completely consistent, and this is just a question of Volkswagen's advanced MQB architecture. If you want to be lazy, SAIC Volkswagen can refer to the future route of Ang X and do a "micro-shaping" on the rear line.
However, we obviously underestimated the determination of SAIC Volkswagen. In the end, a coupe SUV with a flat top line appeared in front of us, and even the "doll" handed down by Volkswagen lost its function on Tiguan X. The set of penetrating LED taillights, with complicated internal modeling, directly turned Tiguan X into a "Rambo Jizhong", and the open-corner LED headlights that first appeared in SAIC- Volkswagen family made Tiguan X's eyes particularly sharp and could be seen at a glance.
In terms of configuration, Tiguan X also subverted the steady line of SAIC Volkswagen. All models of Tiguan X have adopted a more radical R-Line appearance kit, and used Harman Kardon audio with 10 speaker for the first time, and also used a 20-inch wheel rim. The purpose of Tiguan X is to please young people. Since last year, the entire Volkswagen Group has turned its rudder to a younger direction, and Tiguan X is obviously the forerunner of SAIC Volkswagen in this process.
Facing the crazy challenge from competitors, SAIC Volkswagen is also actively responding. However, contrary to the most common price war, SAIC Volkswagen has taken the route of upgrading its product structure and turned to a more advanced market. For example, in the current sales camp of SAIC Volkswagen, the sales proportion of A+ models has increased to 62%. In other words, high-end models are SAIC Volkswagen's vehicles. Even small cars like Polo were replaced by "Plus", and the price rose to 90,000, leaving the melee small car market.
However, it is not as simple as simply giving up the low-end market to improve positioning. It is most important to establish a high-end image recognized by consumers and have extraordinary product strength. Otherwise, the high-end is a castle in the air, and Mazda, which shouts high-end but has few respondents, is a typical counterexample. Therefore, for SAIC Volkswagen, the two flagship products of "Ang" generation, Hui Ang and Tu Ang, have some other flavors-these two products not only seize the market and expand the product line, but also shoulder the heavy responsibility of visualizing the high-end image of the entire SAIC Volkswagen brand. This task also falls more on Huiang, the flagship model and medium-sized car in SAIC Volkswagen and even the whole domestic Volkswagen sequence.
Not surprisingly, as the well-deserved flagship of SAIC Volkswagen, SAIC Volkswagen also brought the latest Huiang model "Zhenchangzi" at this Beijing Auto Show. As the "big brother" in the family, SAIC Volkswagen's cutting-edge scientific and technological achievements and design language will naturally be reflected in the new Huiang. For example, Xinhui Ang has changed the latest design language of Volkswagen brand with the times, adding some young elements to the original low-key and calm. Now Huiang looks more energetic.
Take a closer look, the LOGO of Xinhui Ang is different. It is the world's first Volkswagen model that uses LED light source to launch logo. Who said that medium and large cars must be dull! In terms of hardware, Huiang is not just as simple as having a luminous logo. In the bone, it says that there is a luxurious MLB vertical platform and an adjustable air suspension, which can iron every bump. At the same time, luxury configurations such as the rear refrigerator and Dana's high-end surround sound system can make you realize the flagship identity of Xinhuang for the first time. If Tiguan X is the charge of SAIC Volkswagen on the road of rejuvenation, then Xinhuang is the "model room" of SAIC Volkswagen brand as a whole. Want to know the top product strength of SAIC Volkswagen brand? Just look at Xin Huiang.
Do you still remember SAIC Volkswagen's "invincible" housekeeping skills for decades? The unparalleled market acumen supported by a large number of users makes SAIC Volkswagen always grasp the most cutting-edge trend, and its strong integration ability makes them move quickly. Therefore, while launching new products, SAIC Volkswagen's actions to check for leaks and fill gaps in the models on sale are as rapid as ever. For example, the recently listed 202 1 Tuyue and Ling Du also adopted the same intelligent vehicle-machine coupling system as Passat and Wei Ran.
This system has reached the top level of joint venture products in the most popular intelligent voice assistant, APP expansibility and vehicle joint control. This system can be decentralized in such a short time, and SAIC Volkswagen's determination in intelligence can be seen. We believe that LaVida, a national explosion-proof car, will enable this better intelligent car coupling system in the next redesign, which is quite worth looking forward to for consumers.
Of course, what is more expected is the brand-new medium-sized pure electric SUV SAIC Volkswagen ID.4, which announced at this Beijing Auto Show that this neutral electric SUV based on MEB pure electric platform will be released in Shenzhen on June 22nd, 10. For SAIC Volkswagen and even Volkswagen China, this will be an epoch-making vehicle-it is the first domestic new energy vehicle based on MEB pure electric platform, and it is also the first "professional electric vehicle" with pure electric platform in the whole China joint venture brand.
Compared with the "oil to electricity" mode, which is still the mainstream in the market at present, the pure electric platform is very different in technology, safety and quality. The brand-new ID.4 means that SAIC Volkswagen has once again achieved a "preemptive run" in the field of new energy, just like Santana in that year. In the coming era of comprehensive electrification, SAIC Volkswagen, which is the first to enter the market, will undoubtedly be able to master more chips.
This article comes from car home, the author of the car manufacturer, and does not represent car home's position.