1. Sales growth: The live broadcast of Shengli Group can effectively promote sales growth through real-time interaction and product display. The live broadcast platform provides an instant purchase channel, and the audience can interact, ask questions and comment with the anchor in real time, which helps to build trust and stimulate the desire to buy. Live broadcast can also attract consumers through limited time specials, discounts and other promotional means, and quickly promote products and generate a large number of orders in a short time.

2. Brand exposure: The live broadcast of Shengli Group provides a wide range of exposure opportunities for the brand. During the live broadcast, the host or celebrity spokesperson will introduce and demonstrate different products and share the experience or brand culture behind the story. This form is easier for the audience to remember and have emotional connection with the brand.