In addition to the roles of actors and directors we are familiar with, she also has many ways to play and likes to play across borders. Blogging is another way for Xu Jinglei to make money. She started blogging on Sina from June 5th to1October 5th, 2005. By June 5438+February this year, her blog had the highest daily visits, reaching 600,000. What does she start with? The identity of the blogger? Published a book and gave many interviews. At the beginning of 2006, when companies were making advertising budgets, advertisers such as AMD and Changhong came to visit.
Blog not only brings advertising contracts, but also saves a lot of advertising expenses for the company and its film projects. Xu began to prepare the film A Dream in May in February 2006, and almost all the process was introduced on her blog. In the end, the film with an investment of $5 million was sponsored by advertisers such as Baidu, Panasonic HD and Nokia. Even the premiere in Chengdu was sponsored by Changhong and endorsed by Xu. 20 10 Du Lala's business cooperation and advertising also copied this model. The film claims to have recovered two-thirds of its cost before it was released.
Another unknown news is, who is Xu? Cultural China? Close friends. Ten years ago, Xu made the film Letter from an Unknown Woman. According to? Chief entertainment officer? Say, the investor of A Letter from an Unknown Woman is Alibaba Pictures? Cultural China? Dong Ping, boss.
10 years ago, the production cost of this film was as high as 20 million yuan, which is also a considerable figure. Is it worth spending so much money with Xu? Hua Dong, president of Poly Huayi, told reporters: We are equipped with the most powerful talents in the production team of Xu's Letter from an Unknown Woman, and we are willing to spend a lot of money to support the new force of China films! ?