This question has appeared in front of me many times, so before I answer it, I have to say the following:

If you have seen many cases of new media becoming rich and feel a little excited and want to make quick money through this industry, I suggest you do your old job better. This track has passed that bonus period, and now it is a hard power competition, which requires your own strength and accumulation in this industry.

If you really like this industry, you are willing to spend time polishing the content, studying the mechanism of various distribution platforms, establishing your own endorsement by integrating various resources, and treating new media as a process of self-IP establishment. At least now, you are not so eager for quick success. I don't think it is too late for you to come in.

Section 2: Understanding of this industry

There is a lot of information about the new media industry on the internet, and the content is similar, so I won't go into details here.

I just want to express one thing. The dividend period of the new media industry has passed.

The first wave of head brand of new media track (Luo Pang, a typical representative of Fan Deng) has been born. With the increasing popularity of the new media industry in the market, coupled with the low barriers to entry and learning costs, a large number of people have jumped into this industry, but in the past two years, a big problem of the Internet is the emergence of traffic ceilings.

The most direct factor to measure the success of new media work is: traffic.

Then the question is very simple. 1. Traffic is no longer growing endlessly. 2. The first wave of head brands took away most of the traffic. In the remaining traffic, you have to face more and more new entrants.

Simply put:

New media will gradually change from barbaric growth to refined distribution. At this time, the requirements for you to engage in the new media industry are much higher than five years ago. At least you should have the following energy input.

Whether your opinions are profound enough, whether you are more aware of the mechanisms of various platforms, whether your content is more interesting, whether your originality can persist, whether your field is professional enough, and so on. It will have a major impact on whether you can deeply cultivate in the new media industry.

If you are still determined to engage in this industry after reading the above article, I will attach the work flow chart of the new media industry to you (the work manual of the new employees of our company's new media division). If you start from scratch, you might as well arrange your daily work according to the requirements of this chart. If you stick to it for a while, you will get different results!

The third part: Suggestions for workplace whites.

I hope I can help you! Welcome to consult online.