The hidden rules of big supermarkets must be known, and the principles of different industries are different, so we also need to know the following hidden rules in the industry, and the understanding of hidden rules is also to avoid our own losses. Let's understand the hidden rules of big supermarkets.

The hidden rules of big supermarkets must know 1, but there are more traps in supermarkets!

1, a high-profit commodity with parallel lines of sight

There is a * * * principle in the placement of supermarket goods: what you can easily get is always what merchants want to sell most. Therefore, supermarkets generally put products with high profits or expired products at the height of 1.5 meters to 1.7 meters. Remember, as long as you stand on tiptoe or bend over, you may choose good and cheap goods.

2. Put what you want to sell most on the right.

Supermarkets take advantage of people's right-handed habits and put the most profitable goods on the right side of the main shopping aisle or window. So when shopping in the supermarket, you might as well take the goods with your left hand.

3, small profits but quick turnover products "hold" the entrance

When you walk into the supermarket, you may come across a bunch of bargains. Please remain calm. The easier it is to see and get goods, the more profitable it is or the desire to sell them in supermarkets. People always think that the goods in front are average and there are better ones in them, so they often buy more in the end.

4. Fresh goods are put in it.

When putting milk, yogurt and frozen food in the supermarket, we like to put the freshest ones at the bottom and change them gradually every day. If you want to buy the latest production date, then "dig" the innermost goods.

5. Vegetables and fruits have the highest profit.

Most fruits and vegetables in the supermarket are displayed in the center for two reasons:

First, psychological research found that human beings lived in dark caves for a long time in the early days, so they were instinctively excited about colorful food and their desire to buy was easily stimulated.

Second, most supermarkets contract this field to suppliers. Although the price is much more expensive than the vegetable market, it can be sold in the supermarket. Besides, many fruits and vegetables claim to be "green and organic" products, which may not be true.

6. The price is "robbing Peter to pay Paul"

Supermarkets use the psychological "halo effect" to set the prices of daily necessities such as food and daily necessities lower, giving you the impression that this supermarket is cheaper, and unconsciously thinking that everything is cheaper. Then, supermarkets will set higher prices for other goods to make up for the losses.

7. It's tempting to do it now and sell it now.

The aroma of food will stimulate the secretion of various digestive enzymes in the human body, making you unconsciously increase the purchase of food. At this time, please calm down! Buy as much as you eat!

8. Children's money is best earned.

Children are most likely to have impulse to buy. Children's consumption is irrational and possessive, and they can "manipulate" their parents emotionally. It is by taking advantage of this consumer psychology that supermarkets have a set of sales strategies to earn children's money:

The first is to carefully arrange the children's product display cabinets. The second is to put attractive food on the road that children must pass, and the third is to put children's products near women's necessities.

9, buy one get one free is very tricky.

Some merchants quietly raise the price of goods and then give gifts; There are also many supermarkets that often bundle expired goods with genuine products, and consumers often ignore the production date.

10, special area "Fish in troubled waters"

Supermarkets in Nanjing often have promotional activities, but some promotional activities may not be really cheap. For example, there will be some original price goods in the special section. In fact, many special offers are not "value for money".

1 1, big bags are more expensive than small ones.

Many consumers will have the inertia thinking of "buying more is more affordable than buying less". In fact, the price of large packaging of many commodities is more expensive than that of small packaging.

This situation mostly exists in snacks, such as drinks and potato chips. Moreover, the weight and price of these commodities are often not integers, such as 480g and 458g. And consumers can't figure out which is more cost-effective at the moment.

12, the cut fruit is "suspicious"

Buy as many cut fruits as possible. On the surface, this sales method is very convenient for consumers, but in fact the origin is suspicious. There are a lot of fruits in the supermarket that can't be sold because of their appearance or deterioration every day. The general practice is to disassemble the parts and sell them separately.

The staff of some supermarkets in Nanjing cut off the bad parts of fruits and vegetables with knives, and cut the rest into small pieces and wrapped them with plastic wrap. This is no problem, but the quality of the goods purchased by consumers may be greatly reduced.

13, attracting "color" with lighting.

Ambiguous lighting often makes food more attractive. Generally speaking, red light is used for meat, yellow light for bread and blue light for seafood.

14, most shopping guides charge kickbacks.

Some brands with little influence usually have no money to put a lot of advertisements, and the quality is not outstanding. Therefore, they adopt "crowding tactics", put a large number of shopping guides in supermarkets and give them a high percentage of commission.

15, checkout is the last shopping.

According to the survey, people who are "trapped" in a long checkout line are more likely to buy candy and drinks on the shelves. The goods at the checkout counter are generally daily necessities or economical snacks.

It will be nice to go shopping in the supermarket in the future!

The unspoken rule in a big supermarket is to know the user product data of 2 1 and inject water.

Generally, an entrepreneurial project will develop its own App and then try to promote it. Let investors see the data and get more funds to invest in the next operation. In various ways, the fastest way to brush data is to brush the list. According to the news of the company that brushed the list, the update time of the AppStore list is undecided. Update every hour or two, and may not even be updated overnight. However, as long as we seize the opportunity, the ranking of the list can be updated once. Go to the front Use improper means to brush the application to the top of the leaderboard, thus attracting users' attention and getting the download.

In fact, this method has existed for a long time in early forums, such as "landlord" and "good people are safe all their lives", all of which are full of humanistic feelings. Although the APP brush list is not ethical, everyone who participates in it is making money. With money, they will use more money to brush the bill.

Not only the number of users, corporate sales, website visits, customer conversion rate and other data can be faked. With so much plastic surgery in Korea, we entrepreneurs can get the customers of the whole website out!

The enterprise community 00 1, once regarded as the benchmark of community O2O, has never stopped the debate about data fraud since its establishment. 20 14 In June, Xue Manzi (Weibo), one of its angel investors, announced in Weibo that Community 00 1 received a series B financing of $ 1 billion, with a valuation of RMB 2 billion. In this way, high-profile response to false rumors. However, in August this year, the media broke the news that many stores in the community have not paid wages for several months. According to media reports, some employees said that they whitewashed the data by repeatedly inputting the data of telephone orders into the computer order database. However, I didn't expect them to wait for the next round of financing, and the enthusiasm of O2O has passed. The cards at low tide are clearly visible.

2. Exaggerated news of financing mergers and acquisitions.

Falsely reporting the amount of financing has long been an open secret in the industry. Many entrepreneurs usually report the amount of financing three to ten times, and report the RMB as US dollars, or say the valuation as the amount of financing.

In the field of O2O market, intelligent hardware and Internet finance, valuation bubbles are more common. Hot mom gang is a typical case. According to the analysis of media such as Tencent Technology and entrepreneurs, the hot mom gang, which is known as the C round financing 1 100 million US dollars, has an actual amount of about 30 million US dollars. Falsely reporting financing will get us burned, shooting ourselves in the foot.

In addition to falsely reporting financing extra, some entrepreneurs also use the media to deliberately spread unwarranted financing information or merger and acquisition information to create momentum for themselves. Because this information belongs to the internal information of the enterprise, outsiders cannot verify it.

3, all kinds of financial fraud

If it is not a listed company, corporate financial fraud is the norm. Of course, listed companies are not necessarily much better. After all, if it is not fraud, it is hard to say whether it can be listed at the beginning. The phenomenon of corporate financial fraud in seed stage and growth stage is even more varied, including corporate income fraud, transfer of corporate financing or profits and so on.

The purpose of fraud is not only to obtain financing, but also to cheat partners or turn the company's' assets' into their own, and so on.

For example, an entrepreneur named Xiao Zhang invested 50 million yuan, of which 20 million was used for marketing promotion. He found an advertising company named Lisi, and let the advertising company subcontract to another designated company, Wang Wu Advertising. This Wang Wu advertisement is actually Zhang San's own affiliated company, so as to transfer money smoothly. Even if the business fails, at least I still make money.

There is no bottom line for malicious attacks on opponents.

Now, on the one hand, entrepreneurs make their own data high and make their own brands sound. On the other hand, it will spend more effort to crack down on competitors by various means, such as hiring gunmen to write black manuscripts, malicious complaints, false comments and so on. To interfere with the normal operation of the other party or directly pour dirty water.

As early as April this year, the Apple Appstore was removed 17, litchi FM, and more FM. Litchi FM statement was maliciously complained by peers and was removed from the Apple App Store. Then, I listened to FM's statement, saying that in addition to malicious complaints, applications were taken off the shelf, and competitors also interfered with or even discredited their normal operations and brands through malicious cybersquatting, malicious listing, and forged comments. These two malicious complaints were directed at Himalayan FM. But soon, on June 30th, Himalayan FM released Weibo, claiming that the software was maliciously attacked and was removed from the app store.

5. Entrepreneurs and investors love each other and kill each other.

In the eyes of many people, it is gratifying to get financing from investors, but we must know that investment is actually a business, and investors will always invest in order to pursue their own best interests.

In this process, investors will do everything possible to expand their rights and interests, especially the foundation of big brands is stronger, and they will lower their prices in various ways. The most terrible thing is that after tossing entrepreneurs for a long time, I finally turned my head and left, saying that it is not suitable for investment now. This kind of project is generally difficult to get money from other investors, because there are strong psychological hints. In addition, some investors pretended to invest in order to obtain project information, and after repeated torture, they turned to invest in competitors. Let entrepreneurs be hard to prevent.

Where there are people, there are rivers and lakes, and the internet circle is no exception. The Jianghu is sinister, you can do it and cherish it!

What are the hidden rules? Wu Si said in "Hidden Rules": "What really dominates the behavior of this group is a very realistic interest calculation to a greater extent. The result of this interest calculation and the choice of seeking advantages and avoiding disadvantages, the repeatability and long-term stability of this result and choice obviously constitute a set of potential rules ... let's call it hidden rules. " In different industries, this hidden rule exists explicitly or implicitly, and it is no exception in the Internet entrepreneurial circle: