Sense of object, for whom?
Sense of scene, what scene does the user use?
Sense of value, useful to users
Structural sense, first import and then summarize.
Knowledge is not a product, but books and videos that can be accepted by users are products.
The prescription in the pharmacist's hand is not a product, but a capsule; Barbers have skills, but no products. A hairstyle like Xiang Li is a product.
Technical ability has no direct value to users. Only by breaking, packaging and polishing into products can the user's problems be truly solved. This process is productization.
= = = Define products
Melatonin is 20 cents in the United States, and melatonin 12 yuan.
He Ma Xiansheng, the shop is a product, and the shop is the traffic entrance of e-commerce, so it is not for sales, but for experience.
Celadon jar, tea pot 25 yuan, pet urn 250 yuan, only the last pet.
1, psychological account. Products are profitable products, so they are located in the psychological accounts that users are most willing to spend money on;
2. Business model. When the product is not profitable, just like the mobile phone is to Xiaomi, the model is different.
As 007er, we all know this truth. This is a super-personal era. Any post needs to build its own personal brand, and personal brand is to have its own products/works. I have been studying and practicing how to build my own products and personal brands. That's the course content of Liu Run's column. His insight into business is directed at the essence, which is also a kind of review for me.
I think it's really amazing. They break, package and polish their knowledge into products and put them in front of users in the most friendly and easy-to-use way. Their requirements for products are delivery and empowerment, self-denial, service to users, and the sense of things, scenes, value and structure are all the best; In addition to delivering products to users, we must also empower users, that is, not only to make delicious food, but also to let you eat well and let you absorb and grow.
If you consider yourself a product, the same principle applies. It doesn't matter what you have, but what you can bring to others. This kind of help should be proactive, easy to use, targeted and seamless. Can you serve the people around you like a service user? At this point, empowerment is equally important. It is better to teach people to fish than to teach them to fish. Products are fish, and empowerment is fishing.
When I was a child, there was a swearing saying, "Are you a thing?" At that time, all the answers were scolding. Now my answer is "I am a thing, a good product".
If you want to build your own products, with the above awareness, the most important thing is to position yourself and redefine yourself and your products. Don't make a product without redefining it, because something that is completely repeated has no meaning without overwhelming advantage.
In the past, a joke was widely quoted that a stone sold at different prices in different environments. This seems to illustrate the importance of environment and platform, but from another perspective, this is the power of redefinition.
It is also a haircut, and the definition of barber and barber is different; The same technique, massage is different from bonesetting; The same doctor, the one who treats colds, the one who has surgery and the one who has plastic surgery are all different.
I chatted with a comrade-in-arms of Class 9 the night before yesterday. He is a hair stylist, and now he just has his own studio. Before, he participated in Qin Jie's personal brand thought meeting held in Shaoxing, which was greatly impacted, but he still didn't know what his product was. What he wants is to build courses in their industry. If a person can't do a course with the whole studio, he can train in the industry later. I think this is also good. It is the same as our Chinese medicine industry. Many teachers do it by training. But today, when I saw teacher Liu Run casually say that "the barber's skill is not a product, but a hairstyle like Xiang Li is a product", I was suddenly enlightened.
After all, it serves the public, not a professional training institution. Our service industry should think more about how to provide products for the public, that is, to integrate services into a product. The customer doesn't need to know how good your skills are, as long as you can cut the hairstyle he wants, as long as you can eliminate his illness, this is the product he expects.
Our medical service industry is a little different, and it is difficult to provide unified products and exact results, but this is contrary to the expectations of patients. I'm thinking, if we can design a solution and roadmap according to the patient's situation and the desired result, then such a solution is a product.
Being able to do anything means being unable to do anything. I have known this for a long time. Celadon cans can hold anything, but in the end, making pet urns is the most valuable. I should break it down, too What is the most valuable thing to do?