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Yi Heng's Notes: How to write a preview copy that tempts the community to share?
Share it with the group. Nobody's watching?

Yi Heng personally feels that the notice is not attractive enough!

If your preview copy is attractive, I believe more groups will pay attention to you.

Because the world is bustling for profit!

There are more people in the group, and when it comes to trading, more people may pay the bill.

Therefore, the benefits of writing a good preview copy are still quite many.

I just had a chat with Yi Heng. I'm a little nagging. Please don't take it personally. Come here often and get used to it, hehe.

The inspiration for writing this article came from yesterday. I chatted with one of my spiritual masters about the copy of the notice she just sent in the group. After reading it, I feel that as an apprentice and a copywriter, I should help Master.

As a half-bucket of water following the soft text and big coffee, Qian Min has known the president for some days, so it is natural to make some comments and suggestions.

At that time, I felt that the copywriting was generally verbose, and I didn't know what to express specifically, that is, the actual operation didn't know the content of the actual operation.

So my first suggestion is to refine some highlights in the practical internal training course into temptation bullets to attract people to watch.

So here's an example.

Yi Heng believes that in order to make the notice attractive and attract people's attention, you need to add some desire bullets.

The so-called desire bullet is an attractive and interesting sentence of interest, which is arranged in the form of a list and appears in the form of several sentences at a time (123 in the picture is the desire bullet).

The purpose is to know at a glance what will be learned in today's course, and the audience will consider whether there is anything I am interested in, thus arousing curiosity and paying attention to secrets such as group news.

The second suggestion I want to make is typesetting. I still have to say a few more words about this.

Because many people write words that are not empty lines, and the words are dense, it is uncomfortable to look at.

The so-called typesetting on WeChat is to leave one line every three lines, because it is easy to have a visual gap when reading (try it).

One last thing to tell you is to try to keep suspense. In the case diagram above, I wrote in the last paragraph that you can also make money by taking part in actual combat exercises. What it is is mysterious. You can also say that this sharing is embedded with a string of passwords, and you can ask me for a gift if you get the complete password (the gift should be valuable).

Summarize three points: pay attention to typesetting, list interests and let the other party act (interest-driven, meet your conditions for your interests)

Welcome everyone to hook up, leave messages such as comments, and leave your footprints.