It was revealed that the beauty instrument sold in the live broadcast room in Li Jiaqi was suspected of false propaganda. The product details page reads? Believe in Li Jiaqi, believe in three poles? The form on the details page says FDA certification. In fact, FDA certification is to ensure the safety of food, cosmetics, medicines, biological agents, medical devices and radiation products produced or imported from the United States, and the certification object is products rather than technology. Secondly, the products approved by FDA are all single products and will not include a series, which means that FDA is a product safety certification, not a efficacy certification.

In response to this problem, the relevant brand stores responded that this is a malicious act of malicious competitors who don't understand the law and cite it at random. Regardless of whether this is the result of false propaganda or industry competition, recently, Li Jiaqi was first named by the Consumers Association not to return the goods, and then was exposed to false propaganda. According to the public opinion of netizens, most people still choose to trust Li Jiaqi.

The goods sold in the live broadcast room in Li Jiaqi are suspected of false propaganda. Is he still a benchmark in the industry? I think so, because the commodity problem is more of a business problem. As far as the live broadcast industry is concerned, he is a pioneer and he has exemplary significance. In this regard, I have the following views:

First of all, the commodity problem is more about business. In fact, live broadcast is just a sales channel. The anchor has the responsibility to strictly screen the goods, but it cannot be completely avoided. The commodity problem is more about the business itself.

Second, as far as the live broadcast industry is concerned, he is a pioneer. Li Jiaqi has been testing the water in the early stage of live broadcast development. It can be said that he has been accompanied by the growth of the live broadcast industry, reaping the dividend of live broadcast and exploring the law of live broadcast selling goods.

Third, he has exemplary significance. Li Jiaqi's rigorous attitude towards product selection, his responsibility to fans, and his awe and exploration of the live broadcast industry can all serve as examples for many live broadcast practitioners.

What do you want to say about this? Please tell me in the comments section.