1 realism

Directly tell consumers the situation, characteristics and benefits of advertising products and services, and mobilize consumers to buy them.

2. Authority

Use authoritative moments and critical moments to advertise, or use celebrity images to advertise.

Step 3 show evidence

Through the actual performance, operation, use, taste and other ways to prove that the goods are of good quality and good efficacy.

4. Lyricism

Highlight the 3B principle, including feelings for animals or plants, feelings for children, and appreciation for handsome men and beautiful women.

Step 5 be humorous

Through rational inversion and harmonious expression, we can create interesting effects, arouse the interest of the audience and recognize the advertising intention.

Baidu encyclopedia-advertising creative expression