in order to be the first in the industry. New Balance is a commercial brand, established in 1976, which specializes in customized arch braces and corrective shoes for plastic surgery. On March 1th, 222, New Balance Company changed the new balance lead to belief lead, in order to build the first brand of global fashion and leisure sports and become a respected national brand operator. Through multi-brand operation and differentiated product positioning, it meets the needs of different consumers for sports life and has won wide recognition from consumers by combining classic and innovative product concepts.