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How to better reflect the characteristics of the city in the naming of residential areas?
[Yu]: The community is a public environment. The naming of the community is not trivial, but it is very important. Just like living in the countryside, living in the city and finally living in the community, it is a part of the whole environment and a part of the whole cultural environment. The naming of residential areas reflects the ideology and values of society. China's era is an era of showing national identity and seeking self. The naming of rivers and mountains by countries, cities, communities and even individuals reveals the identity of contemporary people. What kind of values we have are actually reflected in our names. So, names are a big deal. If you want to appear tasteful, you should not pretend to be American, European or other westerners, but show your true self, re-establish contact with the land, history and true self, and regard your name as an ID card, as an ID card of this place, as an ID card of your living environment and direction. [ 1 1: 18]

No, it should be said that Chinese is the most expressive language in the world. We can't say that it must be better than others or anything, but it is very strong. So Chinese characters can express very full meaning, and I don't think English is more expressive than it. As I said just now, Du Mu calls himself Fan Chuan and Fan Chuan is very meaningful. It is a river, so it is interesting to combine his name with this river. I know that the earliest community name in America is "riverside", which means "Riverside" in Chinese. The name Riverside Mansion is good in itself, but if it has to be transliterated, it will become boring. Therefore, the expressive ability of Chinese characters is much higher than the transliteration of foreign names we use now. [ 1 1: 18]

[Melodious]: Guest, does the adoption of foreign names in our community also reflect some weaknesses of Chinese characters? [ 1 1: 17]

[Yu]: Changing the status quo lies in education. The education I'm talking about is a bigger concept. Our education system is formal education, and the media also needs education. As I said just now, our magazines are selling luxury houses everywhere. Most of them are foreign names, all American luxury houses, Beverly Hills. Just now, I talked about the culture of Feng Dan Egret, and developers themselves need to promote it to sell their buildings, which also includes education. If our media and TV educate our customers and our people in this way, the problem will be very big. Of course, there are other formal education, formal education, which is very important to the artistic aesthetic education of our nation. Cai Yuanpei, the old president of Peking University, proposed that aesthetic education should be accepted by everyone like religion. At that time, he proposed to replace religion with aesthetic education. Whether it is necessary to replace religion is another matter. What I want to say is that national aesthetics is very important. If our lines, our media and all our advertisements are full of that kind of aesthetic taste, then the aesthetic taste of the whole nation is very low. If our urban design and street square design are all like European baroque or European emperors' buildings, then our national taste is declining, because the environment determines people's taste and aesthetic taste. However, education does not automatically say that we should return to tradition and regain our confidence, which is also wrong. We have an excellent culture of 5,000 years, which is a heritage, not of this era. This happened in 5000 years. The greatness of Qin Shihuang belongs to Qin Shihuang, and the glory of Kangxi belongs to Kangxi. Therefore, national education should improve national self-esteem, and move Kangxi, Tang Dynasty and Hanwu emperors up at every turn. This is a misunderstanding. Our education should find the self of contemporary people, let contemporary ordinary people know the land under our feet again and return to their daily lives, instead of taking people to the western emperors and China emperors, we should carry out urban enlightenment education, civic education, civic identity, civic obligations and civic responsibilities in depth, so that people can return to the education of equal people, and we will not yearn for the life of emperors and nobles. The more advanced and developed a nation is, the more it will pay attention to ordinary people and their lives. The more an era bids farewell to the imperial era, the more it moves towards the era of science, democracy and civilians, the more this nation will understand the importance of the beauty of daily life, the beauty of streets and the beauty of ordinary life, instead of dressing up as a different kind. The so-called anomalies belong to others and other places. Therefore, this is an ideological problem of the whole society and a reflection. [ 1 1: 17]

[Yu]: That's right. The economic base determines the superstructure. Taking foreign names is an ideology, reflecting a kind of values and aesthetics, and also an attitude towards life. Therefore, it is the economic base that determines the superstructure and ideology, and what kind of economic base has what kind of social ideology. In our era, foreign names can be adopted economically, that is to say, we have just become rich, and everyone began to get rich overnight, but our own culture and value system have not been established, so culture lags behind the economic level, and we hope to find something culturally suitable for the economy, so we yearn for the culture of a powerful country, which is also the reason why European and American cultures come in. I think what you said is right, and I agree with you. [ 1 1: 17]

[Netizen]: There is a saying that economic status determines cultural status. Nowadays, it is so common to take foreign names. Does it also explain the submission of weak culture to strong culture or the conquest of weak culture by strong culture? [ 1 1: 16]

[Yu]: The main source of foreign names in residential areas: First, the most fundamental source, I probably call it the era of getting rich. What is getting rich? This is the first name taken by the French, that is, he suddenly became rich, but his culture and education failed to keep up. This ideology is bound to be guided by money worship, which is a typical feature of the nouveau riche era. What name can reflect your status and wealth is a good name. What is advanced? After the opening up, we often regard the west as an affluent society, so the name of the west shows that residents are of high taste, middle class or affluent class, which is a reflection of this era. China is now in the marginal zone, that is, the social economy is in transition or transitional period, which will inevitably produce such an ideology and values. Because we have fallen behind the west 100 years, we yearn for the life and wealth of the west, so names reflect our expectations, values and expectations through their names. Therefore, the fundamental problem of foreign names lies in the era we live in, which is a transitional era from poverty to prosperity and from backwardness to advanced. It is a marginal zone of social development, so we will yearn for it and have a goal. We regard western countries as our goal. This situation has also happened in the development of the western region. For example, the United States, the development of the United States is also a matter of nearly a hundred years. A century ago, Americans yearned for Europe as much as China, so American buildings, including the White House and the Capitol, all imitated European buildings. The names of American communities, like the location of Harvard University, are all British names used in Cambridge and Oxford. There is a West England region in the whole eastern United States, and many states belong to the West England region, imitating Britain. Because of its colony, he yearned for the life and culture of European aristocrats at that time. This is a mentality of a backward country or a country that wants to develop, and it can also be called a neo-colonial cultural mentality. However, this period of time is relatively short, which means that we hope that the era of foreign names will be short and will soon pass. Why? When a country is really strong, it will have more self-confidence. With more self-confidence, it will disdain foreign names. In fact, the foreign names we just mentioned were more popular and popular ten years ago, that is, naming communities with foreign names. It can be traced back to Shanghai beach, the foreign name of Shanghai beach and the living atmosphere of Shanghai beach. At that time, many so-called upper-class people liked to use foreign names to name their manors, children's names and even houses. However, with the development of the whole society, the lifestyle of the upper class at that time has now become a lifestyle that many people can afford, so the fashion of foreign names has actually become more common in this era, only more socialized. The fashion that was originally confined to a few elites has now become a more popular fashion, and this popular fashion has also been fueled by elite culture. Nowadays, reading some fashion magazines, almost all of them are selling a luxurious lifestyle and foreigners. On the one hand, we are eager for progress and development, but also reflect our lack of confidence. This is the essence of foreign names, that is, we have just begun to get rich and develop. The lifestyle we yearn for is the lifestyle of western aristocrats. This is its essential idea, and the culture of western aristocrats is regarded as the culture that we should imitate or learn. But in fact, this is an illusion. Not all western life pursues luxury in this way, but there are also more democratic lives, more civilian lives, more leisure lives and more self-centered lives. We just didn't see that part, the part that imitated the culture of western aristocrats, which should be said to be not advanced culture. [ 1 1: 13]

[Yu]: There are two views. One is, as this netizen said, there is such a situation, called foreign names. The second is that it may be convenient to make phone calls, which is more convenient under the management of more foreigners. Personal naming is still free, or it embodies one's own freedom, but I don't think it is necessary for private people to blame the ideology and values behind it. But it's not the same as the name of the community. Naming a community is a public behavior, which will affect a society and our future generations. If future generations grow up on the Champs Elysé es or under the name of Feng Dan Bailu, I think they will cut off the connection with the original land. So it should be said that there is a difference between the naming of a community and the naming of a person. Naming a person is more of a private act, which reflects low taste, but we don't need to interfere. But the naming of the community needs the intervention of the whole society, because it is a public environment. [ 10:48]

I think this understanding is a misunderstanding. The so-called tolerance means globalization and regionalism, which are contradictory, but at the same time they promote each other. Under the situation of globalization, we should respect ourselves more. Liang Qichao said that national identity is committed to the enemy by borrowing from other countries. In other words, all countries are entering the process of globalization. What's your status? You have to borrow the power of other countries to have your own unique things. Nationality does not have to continue the nationality of ancient ancestors. When we say nationality, it has something to do with regional characteristics, culture and our life itself. When we say nationality and regionality, we don't mean tradition, that is to say, there are also nationality and regionality now. The name of our land is yellow land, such as Huangnigou, which is related to the region. Liu Zongyuan calls himself Liu Hedong, while Bai Juyi calls himself a layman in Xiangshan. This is an elite figure of that era and will not show that he is backward. My name in Yu is "Native". Just because I'm called a local, I don't think you're closed and local. On the contrary, because I am called a local, I know that you represent China internationally. Under the background of globalization, the nationality and regionality of self are more precious. So this is not contradictory to openness. On the contrary, this era needs to name and treat itself with an open and confident attitude, which is open and generous. [ 10:47]

[Yu]: Yes or no, I hope today will be an aesthetic education. Talking about this issue from the perspective of quality education of the whole nation is to arouse people's public awareness. I have no intention of solving this problem by administrative means. I don't think it is the fundamental problem to solve this problem by administrative means. Now it's hard to say why and why not to give a name, so it's two aspects. First of all, I think the name itself reflects the social values of this era and lacks national identity. But can't this problem be solved by administrative means? I still doubt it, because once intervention is formed, other problems will be involved. I hope that through media, community culture and similar exchanges, people and developers will realize that taking this name is actually indecent and will not bring real good taste to the community. On the contrary, it will only make the community separate from the region, the original site and its history and culture, thus making the community pale, thus making it appear impetuous, uneducated and tasteless. [ 10:40]

[Sweet Potato Eight]: The residential area where domestic people live can't afford foreign names, but the residential area where foreigners live should allow foreign names. what do you think? [ 10:40]

[Yu]: The naming of the community, the naming office certainly has to bear part of the responsibility. I don't think naming this thing is a legal issue. It hasn't risen to the height where naming is not allowed. Just like your own child, what's his name? This is the freedom of citizens. However, community naming is a kind of public behavior, and I think naming office should solve this problem from the aspects of guidance, education and publicity by enhancing the aesthetic taste and national values of the whole society. Is it through legal channels? I'm not sure if we can solve this problem by administrative means. [ 10:39]

[KF 1K5]: The naming of residential areas must be approved by the local geographical names office. The naming of places is very confusing. Does it mean that local place names are not in place? [ 10:39]

[Yu]: I understand it this way. What is poetic dwelling, or return to Heidegger's philosophy? Life is a big problem. Heidegger said that the process of living is the process of writing poetry. What is writing poetry and what is poetry? Is to bring people back to the truth and land. The process of writing poetry is to bring people to the land and re-recognize themselves. Poetry expresses the true self. Why do you ask this question? Because the current urban landscape and living environment are unreal, so unreal, we use baroque language, that is, classical western language to make up for ourselves, so the Roman columns you see, including the naming of residential areas, all use only one language, which embodies the values of traditional ancient western nobles and western emperors. This is a kind of value, which makes us lose our authenticity. We imagine ourselves as western aristocrats and western classical emperors, which makes us lose our authenticity.

Secondly, we imagine ourselves as the ancient emperor of China, which is another kind of loss of self and truth. For example, we watch TV dramas now, and we like watching Emperor Qianlong and Emperor Kangxi. Building a community, like making a movie, is to create a dream. We think of ourselves as Emperor Hanwu and Emperor Kangxi, so the construction of our community is also the environment created by the feudal landscape in China, so we can see pavilions, and all feudal emperors and literati still make up themselves. Actually, now is not the time.

Thirdly, we adopt the form of modern western empire, and we can see a huge central axis in the community, including CCTV building, which looks very modern, but actually reflects the imperial mentality and aristocratic mentality. This kind of urban architecture, this kind of community architecture flooded our city, and finally made us lose ourselves. Just like many beautiful women seen on the street are not real beautiful women, they all have surgery and makeup. In fact, it reflects inferiority and self-distrust. A truly confident person must hand over his true self. The name stands for "I", and the name is your ID card. If you use a pseudonym, you will disguise yourself as someone else. A few years ago in Beijing, there was a case about a beautiful woman marrying a man. Both of them were handsome and beautiful, and as a result, they gave birth to a child. It's ugly. Why is it ugly? The man doubted whether the woman was chaste, and finally found that the woman was very kind and loyal to him. Too bad this woman is plastic. What do you mean by telling this case? It is the loss of identity after makeup that makes me not me, even people are fake, and life is meaningless. Therefore, if you want to live poetically, you must return to your true self and the real land, that is, ordinary people, ordinary things, real ordinary things, and your life will be meaningful. If you treat our life with a truly calm attitude, you won't dress yourself up as a foreigner, a feudal emperor or a modern western empire. This is very important. To live poetically is to return to your true self, not to use a pseudonym.

I can also give you an example. As is known to all, Shen Congwen had written Liu Yuxi's Humble Room Inscription. If the mountain is not high, there is a fairy, which means that the house should be real, the connotation of the people living in it is the most critical, and the cultural literacy and living conditions of the people living in it are the most important. When Shen Congwen was in Shandong, he had a residence called "Narrow and Warm Zhai". Many works are written here, so is Liu Yuxi's "Humble Room Inscription", that is, the name should have its internal things, not external things. It doesn't matter whether the name is good or not. The important thing is to be true and reflect your true self. People living here should be literate and tasteful. At this time, your life will be poetic and your residence will be poetic. Back to the ordinary landscape, narrow and moldy, this house is not very special, the humble room is not very gorgeous, but full of poetry, just because it is ordinary, that is the meaning of ordinary landscape.

Recently, we built a campus in shenyang jianzhu university, and this year we won the American Design Award of the Year. We use paddy fields, use rice as a campus, and use rice to green and build the environment. Rice is very common, but if we take it as a campus, an activity space for ordinary people, combined with the activities of contemporary people, rice fields will be full of poetry, which is the meaning of poetic habitation. [ 10:36]

[Walking in the jungle]: Professor Yu, you once said that "ordinary landscapes make poetic dwelling", so please talk about your understanding of "ordinary landscapes" and "poetic dwelling". [ 10:35]

[Yu]: This problem is actually a reflection of values, social ideology, and the nothingness and lack of national self-identity in our time. This is not a big problem in itself, but it reflects a big problem. From here, we can see that the current big problems in humanities, education and overall aesthetics reflect a big problem. Why do you say that? 1. What is the meaning of being alive? The meaning of living can't be superficial. The meaning of living is to establish contact between people and the land, and to establish contact with the history and culture on the land. With this connection, people will not be lonely, and people's lives will have meaning. Heidegger said that the country they live in is the process of writing poetry. What kind of poems are meaningful? What kind of life is meaningful? Is to establish contact with heaven and earth, establish contact with history, and return to the real earth. Our house should reflect the relationship with the land. Man is a very small thing in the world. If you leave the whole earth system and the whole historical system, people will become meaningless. Heidegger said that the process of living is to establish contact with the earth, but now the name named by the developer makes us lose contact with the earth, land and the whole history, which is the essence of the whole problem. Cultural celebrities in history, taking the Tang Dynasty as an example, all celebrities have their own connections with their places of residence. For example, Du Fu calls himself Du Shaoling, because he lives next to Chang 'an Mausoleum, and the grave is indecent, so he calls himself Shaoling, which means that I am not alone, because the characteristics of the land where I live are the same. For example, Han Yu calls himself Han Changli, and his grandfather lives where his ancestors lived. Calling himself Changli is not only to establish contact with Changli, but also to establish contact with his grandfather. Therefore, the name of the place of residence, including your own name, makes you no longer lonely, and it is also an organic part of the long history and the whole universe. At this time, human life is meaningful. For example, Liu Zongyuan lives in Xiezhou, Shanxi, so he calls himself Liuhe East. Du Mu's ancestral home is Fan Chuan, Shaanxi, also known as Du Fanchuan.

People living in the world, to make their lives meaningful, we must establish contact with history and the earth. Therefore, the naming of the community is not a trivial matter, but a major event. Did it give it to our nation and contemporary people? What's your status? I have long criticized that we have lost a lot of identities in this era, but we just don't know who we are. We pretended to be the Roman Empire, Louis XIV, the so-called dignitaries in Europe, the dignitaries in France, and even the nouveau riche in the United States, which eventually made us lose ourselves and our identity. Now the name of the developer embodies two aspects. On the one hand, it is the receiver of the market, that is, the buyer and the public. In fact, what they yearn for and pursue is not their true self, but their false self. Second, from the perspective of developers, he tried to understand this market. He measured it by the ideology of the nouveau riche. He thinks that the richer and more elegant the name, the more customers will buy it. He tried to use money and market orientation to try to figure out customers from the perspective of developers. But in fact, customers are not all like this. Sometimes customers don't need this. This is actually imposed on the public and property buyers by developers. This is one aspect. On the other hand, if customers really imagine living in Versailles, Cambridge, and Champs Elysé es in France, what developers do is not to cater to vulgar tastes. The vulgar taste I said is temporary. This is not what we have been pursuing for a long time. What we have been pursuing for a long time is to return to our true self and real name. What should developers do at this time? Should shoulder social responsibility, social responsibility is the responsibility that buyers can't bear now, and developers should do it from the perspective of guiding the society to be healthier and advocating national identity. Therefore, developers have two aspects. One is that he is actually misleading and misunderstanding the market. The second developer should bear some social responsibilities, that is, lead the society to a national identity that can truly show this era. [ 10:28]

[ 10:20]