Beauty-loving women who know cosmetics know that many advertisements for skin care and beauty products are exaggerated. We expect to get the full effect of advertising, so it is easy to be attracted by exaggerated publicity and fall into the trap of advertisers. The following are the most common examples of skin care cosmetics manufacturers attracting consumers.
1. The skin is obviously firm. Experiments prove that this is the product advertisement that claims to reduce fine lines, firm the skin, make pores look smaller, and make the skin more uniform and elastic within 30 days. First of all, this product is only a foundation containing SPF 12, which is not enough to avoid sun damage (the American Dermatology Association thinks that the SPF coefficient should be above 15 to provide sufficient sun protection for the skin), so the statement of reducing fine lines is not valid. Their experiments did not show that the skin has been improved in that respect, nor did they mention the results compared with other products. It is also unclear who is responsible for evaluating the improvement of the skin. Obviously, this experiment is a product. 2. It seems to disappear and it seems! At present, there is no product to eliminate dark circles and bags under eyes, but dry skin will make them look more obvious. As long as you moisturize around your eyes, dark circles and bags under your eyes seem to be relieved. Another reason for the formation of dark circles is that there is rich blood circulation under the thin skin around the eyes, which cannot be improved by any product. 3. Anti-aging. Is it true?/You don't say. A plastic surgeon told me that if the anti-aging products on the market really work, wouldn't I lose my job? There is no long-term effect of anti-aging, except to ask a doctor to eliminate it by medical methods when you are young. Women always have no resistance to anti-aging products, but the most important thing of anti-aging is often not done. Even if I start using it now, I can't recover the damage caused by the sun since I was a child. That's why I became a plastic surgeon. The job of a plastic surgeon will never decline. There are thousands of products on the market that claim to be anti-wrinkle and anti-aging. They contain all kinds of messy ingredients and formulas, and these products are not gay. Some of these products can make the skin look better, but no one is reduced by using these products.
4. Micro-lock skin gel-Rebuilding the true color of skin "Micro-lock" is a very creative phrase. It sounds as if the function of this product will be locked in the needed part. If it exists around the eyes, it only plays a role in the eyes and will not have any influence on other skin. In this advertisement, the meaning of "micro lock" is not specified, so manufacturers can use it to represent any unconstrained concept. 5. Advanced patent technology patent refers to the right to manufacture certain ingredients or formulas, or the right to use existing ingredients or formulas in certain specific occasions. Patents do not mean effects, and cosmetic companies can also apply for patents for bad products. Most cosmetic companies have thousands of patents, and the patented products are not necessarily the most advanced. 6. The advertising word Deep Cleaning has always puzzled me. How deep is the so-called deep cleanliness addiction? If this product can achieve "deep" cleaning and remove all blackheads, it will also cause skin damage and bleeding. In this case, "deep cleaning" should mean "thorough cleaning" and should be a good product, but cosmetic companies have instilled the wrong idea that "deep cleaning" can remove acne. There are many ways to solve blackheads, but this "deep cleaning" is not one of them.
7. What do you mean by being young tomorrow? Consumers may think that they can see younger themselves tomorrow, but this sentence hopes that consumers subjectively think that they are getting younger. What does it mean to be young tomorrow? Consumers may think that they will see themselves getting younger tomorrow? Now everyone knows that free radicals are harmful to the skin, but few people know what free radicals are and why they are harmful to the skin. Here, we first understand that skin care products are used on the skin surface. We don't know whether these skin care products can eliminate free radicals and reduce wrinkles, and we don't know how many anti-free radical ingredients are needed and how long the effect will last. In theory, antioxidants are components that scavenge free radicals, but exaggerating their effects is also a marketing skill, not a fact. 8. Eye cream suitable for delicate skin around the eyes This advertisement implies that eye cream is only suitable for consumers around the eyes. Another meaning is that consumers must buy another bottle of cream. In fact, the ingredients of eye cream and face cream are similar, so there is really no need to buy an expensive eye cream. Moreover, it is even more unreasonable that eye cream cannot be used for skin other than eyes. Only when the skin around the eyes is much drier than other skin on the face, you need to use a more moisturizing eye cream.
9. Soon, the expression wrinkles seem to have improved. It's totally different from what you think. There will be some fine lines on the appearance of dry skin. After moisturizing, dry skin will definitely look smoother, but the effect will disappear the next day, so let the skin dry without moisturizing and wrinkles will come back soon. Moisturizing can't stop us from wrinkles, just make them inconspicuous. Why not just say in the advertisement that wrinkles can be removed? Any moisturizing product can make such an exaggerated advertisement. 10. Promote skin blood circulation. Any product rubbed on the skin can promote blood circulation. It is not the product itself that promotes blood circulation, but the rubbing action of fingers on the skin. To promote skin blood circulation, do skin * * *. 1 1. There is a night cream that claims to promote skin regeneration and repair skin damage during the day. In fact, as long as you apply any kind of moisturizing, you can make your skin smoother and look healthier, but the effect is temporary. If you can change the way cells regenerate, there will be no wrinkles, sunburn and skin cancer.
12. Remove skin aging factors and promote natural skin repair.
It sounds very moving, but the only special thing about this product is that it contains sunscreen, which is really helpful to the skin, but it is impossible to achieve the wrinkle-removing effect claimed in the advertisement. Unfortunately, this product is not an excellent sunscreen. They only contain ingredients that protect UVB, not UVA, which is ultraviolet rays that cause skin cancer and aging.
Sunlight injury is the same as other injuries. If you don't continue to hurt the skin, the skin will start its own repair function. If the product does not contain avobenzone, titanium dioxide or zinc oxide, UVA cannot be protected. The product must contain these ingredients to avoid continuous injury.
Speaking of promoting skin repair, this is an interesting advertising gimmick. Any humectant can protect skin and promote skin repair. However, whether other products can help skin repair through other mechanisms remains to be confirmed by experiments. At present, the research reports claiming that wrinkles can be removed are all from cosmetics manufacturers.
13. The floating flesh (orange peel tissue) on the thigh seems to have almost disappeared.
There is no guarantee that the product will really have any effect except that it looks similar. Floating thighs (orange peel tissue) cannot be eliminated by external products. If such products are useful, then female friends don't need to go on a diet. As long as they use such products, they can also remove fat from other parts of their bodies. There are no obese women in the world. If fat can be removed by external products, it will do great harm to the body.
14. Plant ingredients for soothing skin
Some plant ingredients can soothe the skin, such as green tea, cola tree extract, willow herb, chamomile, licorice root, burdock and so on. However, there are also many plant ingredients that can * * * skin or clog pores, such as lemon, strawberry, lavender oil and jojoba oil. I know countless products that claim to soothe the skin but contain substances. 15. Nutritive microbeads release vitamins and minerals. We can't nourish the skin from the surface. If we want to nourish the skin, vitamins and minerals must be ingested through the mouth, digested, combined with other nutrients, and finally transformed into forms that can be used by the skin and the body. Some vitamins have antioxidant function, but antioxidant function is not unique to these vitamins. "Beads" sounds like a special drug delivery system, which can send vitamins and minerals into the skin, but in fact it is just a small water drop. 16. Combine with skin to reduce water loss. Do you know what the ingredients of this product combine with the skin? In fact, it is a hair styling agent, which is a plastic-like substance that forms a thin film on the skin surface to reduce water loss. Recently, the ingredients of hair styling agent appear in many skin care products, which is a good way to moisturize the skin.
17. Penetrate the surface layer of the skin, and use the balloon effect to push the skin up from the lower layer to reduce wrinkles. I spent a lot of time reading this sentence. After reading the ingredients of this product, I found that the only function of this product is * * * skin, which can temporarily reduce wrinkles. Of course, the advertisement did not mention the dermatologist's warning about * * * products, which will harm the skin. 18. Oil is one of the components of skin, which is most similar to human skin. It can be divided into two parts, one is from sebaceous glands, and the other is between skin cells. Using products similar to skin oils is good for the skin, but other ingredients including glycerol, cholesterol, hyaluronic acid and ceramide also have such effects. Almost every moisturizing product is composed of these ingredients in different proportions. 19. The research results show that this cream can improve the skin surface. This is another study that doesn't say who is in charge of the test. Cosmetic companies always quote their own research results, which have never been published in scientific journals or confirmed by independent researchers, so don't take cosmetic advertisements seriously.
20. Small fine lines disappear. The so-called fine lines in advertisements refer to temporary fine lines caused by dry skin, not fine lines caused by sun damage. Cosmetic advertisements about fine lines do not involve fraud. These fine lines caused by dry skin disappear as soon as they are moisturized, but these fine lines are not the permanent wrinkles that consumers are most eager to remove. Facial wrinkles such as laugh lines, head-lifting lines and frown lines cannot be removed by moisturizing, so small fine lines will mislead the public because 2 1. Gentle to sensitive skin.
The so-called "gentle" products often contain ingredients of skin, and there is still no "gentle" standard. If you don't look at the ingredient label, you may buy products that are not gentle and not suitable for sensitive skin. 22. Independent test report shows that it can reduce wrinkles by 45% and make skin delicate and firm. I called the manufacturer of this product and asked if I could have this independent test report, but they said it was a trade secret and could not be disclosed. If it's really confidential, why should I quote these test reports? The truly independent testing report will be made as public as scientific research.
23. Promote skin rejuvenation.
If you don't sunbathe, smoke or sunbathe your skin, your skin will recover to some extent. If we continue to hurt our skin, our skin will lose the chance of recovery. Ironically, this product does not contain sunscreen ingredients, and it will not cause skin aging due to smoking and other substances. 24. "Infiltration" is also a sensational and inaccurate word. Any ingredient can penetrate the skin as long as the molecule is small enough, but the molecular weight of cosmetic ingredients is too large to penetrate the skin. The word "deep skin" is also used by cosmetics companies to confuse consumers' ideas. In fact, the position of "deep skin" is still very shallow, so when a product can penetrate into "deep skin", it is only in the skin. 25. Cytoproteins contain protein which can nourish the skin, make the skin firm and uniform in color, but cannot nourish the skin. Protein molecules are too big to penetrate the skin. Nourishing the skin is a complex biological phenomenon, which cannot be achieved by a single compound, vitamin, mineral or food. It must be completed by transporting thousands of nutrients to the skin through a complex digestive process.