PUMA is a German sports brand with Chinese name Puma, and its founder is Rudolf Dassler. It was founded in Milan, Olsoggin, Germany on 1948. It designs and produces all kinds of professional sports equipment, and its products cover running, football, golf and even racing.

In 2004, Puma announced that through the cross-border cooperation with BMW Mini, it became the clothing supplier of BMW-Williams Team with the highest voice of winning the championship in F/KLOC-0 in 2004.