Broadly speaking, whether it is a publicly issued publication or a magazine that only publishes advertisements, it is the media. DM advertising has matured internationally. As the third largest media in China, DM advertising is an innovation and transformation of traditional media.

DM advertising is especially suitable for shopping malls, supermarkets, commercial chains, catering chains, various specialty stores, TV shopping, online shopping, telephone shopping and other shops and virtual stores, and is also very suitable for the marketing of related products in other industries.

Among all kinds of media, one kind of free media is full advertising, which has been very prosperous in the past two years. It is called direct mail advertisement or direct mail advertisement, or DM advertisement for short.

DM advertisements can mainly be direct mail. It has developed very rapidly in Europe and America, and it is the third largest media after newspapers and television. In the United States, the total amount of DM advertising accounts for about 20% of the total national advertising.

While China's DM advertising market only accounts for about 1% of China's advertising market share. There are few well-done DM advertising companies in China, such as Nanchang Chuangxian Advertising Communication Co., Ltd. and Shanghai Teneng Marketing Company. Both companies are well-known enterprises in the domestic DM advertising industry, but their actual turnover is far from that of foreign DM advertising companies. In the final analysis, the poor environment of domestic DM industry and the difficulty of financing for DM enterprises make the development of DM industry backward. To change the environment of DM industry, the government should pay more attention to DM enterprises; DM enterprises should also learn to grow in adversity, make use of their own advantages to develop with the trend, and work together for the brilliant future of DM advertising industry.