Taobao Live is a live broadcast platform launched by Alibaba, which is positioned as "consumer live broadcast". Users can watch and buy it, covering maternal and child, beauty and other fields.
On March 30, 2020, at the live broadcast ceremony of Taobao, Yu Feng, general manager of Taobao content e-commerce division, announced that in 2020, an anchor with a monthly income of over 10,000 yuan will be built, and an MCN organization with annual sales of over 100 million yuan in 100 will release a resource package of 50 billion yuan, covering capital, traffic and technology. Among them, for technology, Yu Feng said that all resources in Alibaba's economy will be integrated, so that high-quality content and live broadcast rooms will be discovered and tens of billions of traffic will be invested.