CCTV Life1October 6th broadcast the program "The Myth of Absorbing Oil to Lose Weight" 65438. The following is the content of the program.
Height 1 m 75, what should I do if I weigh more than 200 kg? Everyone's reaction is definitely two words-lose weight. This is the case with Mr. Yang in Xinjiang. After watching an advertisement for a product called oil absorbent, he got close contact with this product which claimed to be able to lose weight. He believed in advertisements and a beautiful myth. What happened?
Oil absorption is not a medicine, and it has a miraculous effect on losing weight.
104 kg, every time I see my weight, Mr. Yang always feels distressed. His height 1 m 75, but his weight has exceeded 200 kg. Because he is too fat, Mr. Yang can't move easily. In the winter of 2004, an accidental wrestling injured Mr. Yang's body and nerves, making his left eye unable to open naturally and his right hand and feet unable to move normally. During the treatment, the doctor suggested that in addition to neurological rehabilitation, Mr. Yang must lose more than 200 kilograms to recover.
Mr. Yang's abdomen is mainly obese, and he is a veritable big belly. Measurement of waist circumference has exceeded 1 13cm. Every time he buys pants, Mr. Yang needs to buy a special size with a fat waist. Because of wrestling injury, exercise and taking medicine to lose weight are not suitable for Mr. Yang. Is there any way to make the big belly smaller? Mr. Yang began to carefully look for the one that suits him among many weight-loss products.
Advertising content: No matter whether you are a man or a woman, no matter how ugly the general's stomach is, no matter how difficult it is to lose weight, it's all because of these terrible and hateful intestinal oils, which are the chief culprit of your bulging stomach. As soon as possible, use oil absorption to absorb intestinal oil and suck your stomach flat.
Oil absorption, special treatment of intestinal oil and absorption of small belly, these new terms and methods that have never been heard of, deeply attracted Mr. Yang's family. Mr. Yang, who likes surfing the Internet, also specially learned about the situation from the oil absorption website. Yes, the website also says that you can recover your waist by absorbing the oil in your intestines and bulging your stomach. Such a good weight-loss product must not be a weight-loss drug, because Mr. Yang, who is mentally damaged, can't take medicine to lose weight casually.
Advertising content: oil absorption is not medicine, but green food, just like eating cereal. Some milk and juice taste good together, really.
Looking at the advertisement for oil absorption, Mr. Yang and his family felt that it was simply a slimming product specially made for him. Look at the price, 32.8 yuan, cheaper than other weight loss products, so I bought a course of oil absorption oil without hesitation.
Mr. Yang's mother: The advertisement said it was very good, and then we wanted to buy it for him so that he could lose weight after eating it. Wouldn't it be better?
Looking in the crowd, suddenly looking back, not far away. Oil absorption, just the name, has made Mr. Yang feel that he has lost a lot of oil in his body. After Mr. Yang bought the oil absorbent, he took two bags a day as required. He really hopes that the excess fat in his body can be sucked away by the oil absorbent as soon as possible, so that his body can be restored to its former lightness and agility. Ten days have passed and twenty days have passed. What's the effect?
Being pregnant and obese is very uncomfortable.
It is the most important thing for Mr. Yang to take the oil twice in the morning and evening since he bought it. Because what Mr. Yang wants to achieve most is what the advertisement says. After eating the oil absorbent, the big belly will soon become smaller.
Advertising content: After only eating for a week, the meat on my stomach began to soften, and it really felt like oil absorption. I caught a lot of meat in my stomach, but now I can't squeeze it out.
Seeing that so many people in the advertisement have quickly recovered their slim figure, Mr. Yang firmly believes that his big belly will definitely lose weight. Time passed quickly, and after a course of oil, I didn't lose weight and my waistline didn't change at all. Looking at the advertisement of oil absorption on TV, Mr. Yang wondered if his stomach was too big to lose weight easily. As a result, the family suddenly bought Mr. Yang two courses of oil absorption in Urumqi for 40 days.
Mr. Yang's mother: I said it was useless. What our daughter-in-law said may be that she didn't eat at a certain time, and the effect was not good for a short time, so she bought it before eating.
From July 2005 to September 2005, in order to lose weight, Mr. Yang insisted on taking two packs of oil absorbent every day. Every few days, he has to weigh himself and measure his waist. Looking at his big belly, he believes that one day the oil in his body can be sucked away by the oil absorbent, and he can become thinner and thinner as advertised. But sixty days later, Mr. Yang is full of hope for oil absorption, but his stomach has not lost weight.
Mr. Yang: I just want to suck the oil out of this stomach and make it smaller. After eating for two months, the advertisement said that it was flat after 20 days. After eating for 60 days, my stomach is still so big.
Finally, I found a slimming product that suits me and took it as required every day, but I just couldn't achieve the slimming effect advertised anyway. Looking at so many people who have lost weight successfully and so many flat bellies in oil-absorbing advertisements, Mr. Yang doesn't understand. Is it because people who suck oil don't like themselves that they refuse to suck oil?
Compared with the experiment, oil absorption was not successful.
After 60 days of oil absorption, the oil on my stomach still hasn't been absorbed. Can the oil absorption base really absorb oil? Mr. Yang was a little skeptical, so he carefully studied the advertisement for oil absorption. There is an oil absorption test for oil absorption in the advertisement for oil absorption.
Advertising content: oil absorption can really absorb oil and intestinal oil. Pour the oil absorbent into the oil and see what happens. After five minutes, the oil absorber began to expand and absorb oil, and the oil really disappeared. You see, the oil-absorbing particles have expanded five times after being saturated with oil.
This experiment is not only in TV advertisements, but also in online publicity. In order to verify the oil absorption capacity of oil absorption primer, Mr. Yang decided to try it himself. Mr. Yang imitates the instructions in the advertisement, adds some cooking oil to the cup, then adds clean water, and stirs it into oil and water. After that, Mr. Yang mixed half a cup of oil and water with half a bag of oil-absorbing material. According to the advertisement, it only takes 30 minutes for the oil in the cup to be completely absorbed by the oil absorbent.
After 30 minutes, the oil-absorbing material has expanded a lot and has occupied all the space of the cup. But a closer look shows that the cooking oil in the cup is still visible and has not decreased.
Mr. Yang: The volume of the oil absorber has expanded and there is no oil absorption. After its system expanded, it occupied this space, so it seemed to be out of oil, but there was still a layer of oil floating on it.
Looking at the oil flower that has not been sucked away, Mr. Yang feels a little strange and can't help but think of the oil-sucking advertisement again.
Advertising content: the ugly and thin belly is caused by intestinal oil, so can your oil-absorbing base absorb intestinal oil? Oil absorption is a kind of green food that specially absorbs intestinal oil.
According to the advertisement, this oil-absorbing agent is specially used to deal with the grease in the intestine. Will this oil absorbent not work on salad oil? So Mr. Yang thought of doing another experiment.
Mr. Yang: Today, I want to try this oil absorption effect with this oil in the belly of this chicken. Because the oil in our intestines also belongs to animal oil, which is similar to the oil in the stomach of chickens, let's see if the oil absorption base can absorb this solid oil.
Mr. Yang put a piece of chicken oil in the cup, then poured a certain amount of oil absorbent and added some warm water. After 30 minutes, like last time, I saw that the oil absorber was enlarged and filled with glass, but the solid chicken oil seemed to remain unchanged.
Mr. Yang: After half an hour, the oil in this chicken's belly has not melted the oil. I don't think it can eat this. After half an hour, it can absorb oil, and then it will be discharged after it is exhausted.
Oil-absorbing oil is specially used to treat grease, which is true in the advertisement and verified by the experiment. But Mr. Yang tried it according to the advertisement, and the result was that the oil absorbent could not absorb oil. Is this oil absorption group playing with the concept of oil absorption with consumers? What exactly is this oil-absorbing material? Can you really absorb oil as advertised?
There is no grease in the intestines.
In the oil-absorbing advertisement, the main reason for abdominal obesity is that there is a lot of intestinal oil in the intestine, and the small intestine of an oil-filled animal in the advertisement is even more shocking.
Advertising content: so many fried dough sticks, so many lumps. Let's weigh them. You'll be more surprised. When you weigh them on the spot, intestinal oil is actually heavier than intestines.
Look at the intestines full of oil, and then look at the oil absorption effect of oil absorption propaganda. Such advertisements really make many obese viewers see the hope of losing weight. But why doesn't this magical oil absorbent work for Mr. Yang? Is there really that much grease in the intestines? In the eyes of experts, some statements in advertisements are simply ridiculous.
Ma Guie, Deputy Chief Physician, Plastic Surgery Hospital, China Academy of Medical Sciences: The intestines are full of food eaten from outside, which needs to be digested and absorbed by people. Generally, your own fat is outside the intestines, that is, around the organs.
Experts told reporters that human fat only exists under the skin, under the muscles and outside the viscera. The intestinal oil mentioned in the advertisement actually does not exist. There can be no fat on the inner wall of the intestine as advertised. The fat sausage in the advertisement is actually just a prop used when shooting the advertisement. So what is the oil discharged after taking the oil absorbent mentioned in the advertisement?
Advertising content: I saw oil with a layer of oil flowers floating on it. It was washed twice before it was clean. I saw oil, too. This oil-absorbing agent can really absorb oil.
Ma Guie, Deputy Chief Physician, Plastic Surgery Hospital, China Academy of Medical Sciences: Generally, food must be food, because the function of this intestine is only to absorb, not to excrete fat.
The advertisement also said that after the oil-absorbing particles enter the intestine, they will expand five times and absorb oil to lose weight. But experts pointed out that this statement has no scientific basis.
Gao, a nutritionist at China Academy of Medical Sciences: Because food goes through the digestive tract, first the esophagus, then the stomach, then the digestive process, and then the intestine, how many times can it expand when it reaches the intestine? I think it takes a lot of medical experiments to reach a conclusion, not five times and ten times out of thin air. I think this statement is unscientific.
In the advertisement, the oil absorber is called the oil absorber, so is there such a magical thing that people can suck away the fat in their bodies after eating it?
Ma Gui 'e, Deputy Chief Physician of Plastic Surgery Hospital of China Academy of Medical Sciences: What can suck out body fat now is our surgical liposuction, which makes an incision through the skin to suck out all the fat, saying that it is to directly extract body fat from the intestine. So far, we haven't seen this medicine.
Without oil-absorbing drugs, where does oil-absorbing food come from? What exactly is an oil-absorbing material? Take a closer look at the oil-absorbing package, and you will find five small words of V-rich grain essence, which are quietly hidden under the words of oil-absorbing oil. Then look at its batch number, Zi 1999 No.0497, and check it online. It turns out that the real name of the famous oil-absorbing agent is those five small words, V-rich grain essence. Its health care function is only to improve gastrointestinal function, and it is suitable for people with constipation and hyperlipidemia, which is not what the advertisement says at all.
Li Ning, nutritionist in charge of Peking Union Medical College Hospital: From its composition, the main ingredients are a grain, a chaff and a germ. So from its claimed function, it has the function of relaxing bowels and regulating blood lipids. So from the combination of the two, we think it should be an ordinary high-fiber cereal food, not something special.
Lies are exposed, cleverly transformed, and lies continue.
A common health food that has not been approved to promote weight loss has long attracted consumers with its magical oil absorption effect. However, more and more consumers like Mr. Yang have questioned the oil absorption, so the well-known oil absorption advertisements have begun to change quietly.
This is an earlier advertisement for oil absorption. In advertisements all over the country, a woman appears frequently. The advertisement said that she lost weight successfully by taking oil absorption oil, but she appeared in oil absorption advertisements in different cities with different identities and names, as if she had changed. Maybe she is too famous. In the midst of doubts, the slimming woman successfully disappeared from the advertisement.
There is also a more beautiful halo that is gradually moving away from people's vision: earlier, oil absorption hung the American flag, which is also a special product for astronauts, specifically to deal with belly bulge. However, the reporter of Life made a special trip to get in touch with the Johnson Space Center of NASA and the relevant space departments in China. It turns out that they have never heard of the saying "what green plant embryo is used to extract oil-absorbing oil", and oil-absorbing oil is not a special food for astronauts.
After the lie was exposed, the words "special products for astronauts" disappeared from the advertisement, but on the small package of this gift, it became such a statement: an essential additive in space food.
Now, the beautiful myth of losing weight is still being staged, and the temptation of "eating intestinal oil on the spot and watching your stomach every day" is still visible. The concepts of intestinal oil, oil absorption and oil drainage, which have no scientific basis at all, are still packaging this common health food.
Broadcast time:
CCTV-2
Premiere from Monday to Friday 19: 35-20: 25
Replay the next day 14: 45- 15: 35.
Clue collection:
Mobile, Unicom and PHS users send short messages to 99996 19 (each 0.3 yuan).
Hotline: 0 10-68579889 to 3 15.
E-mail: 3 15cctv2@vip.sina.com
Related topics: CCTV life