People with hair loss are younger and become the main force of hair transplant after 90. After 90, the proportion of female hair loss is 43.7%, which is relatively high in men. Experts say there are many reasons for hair loss. People with hair loss are younger and become the main force of hair transplant after 90.
According to Workers' Daily, there are more than 250 million people with hair loss in China, with an average of 1 person in every 6 people, and in recent years, the hair loss group is becoming younger. In order to "save" less and less hair, many people choose hair transplant. The doctor said that not all people with hair loss are suitable for hair transplantation, and a formal examination should be carried out before hair transplantation. In addition, due to the lack of quantitative identification methods of hair follicle survival rate, the hair transplant market urgently needs to formulate industry standards.
In some hair transplant advertisements, quick recovery, naturalness and once and for all are the main "selling points", but professionals say that hair transplant is not suitable for everyone, and formal examination is needed before hair transplant, and professionals can only perform hair transplant surgery after making judgments. The price, safety and "shelf life" of hair transplantation are also issues that need to be paid attention to in advance.
The price of a hair follicle is about 10 ~ 12 yuan, and a hair transplant operation costs thousands to tens of thousands of yuan, but the survival rate of hair follicles is difficult to guarantee.
After 90, young people become the main force of hair transplant.
According to the data released by National Health Commission, more than 250 million people in China are suffering from hair loss, with an average of 1 person in every 6 people, and the hair loss group is getting younger. Compared with looking embarrassed and uncomfortable, if you accidentally fall, it may cause the wig to be embarrassed. Stimulated by face anxiety and advertisements, more and more alopecia patients choose hair transplant treatment.
Recently, 28-year-old Wei Jie started the idea of hair transplant. "I counted several times, and I dropped more than 100 almost every day. Sometimes you can lose seven or eight by licking your hair. "
Judging criteria show that hair loss exceeds 100 every day for two or three months in a row, which may be pathological hair loss, so you should seek medical attention as soon as possible. Gently pick up about 40 ~ 60 hairs from the hair roots with your thumb, forefinger and middle finger and stroke them along the direction of the hair. If only 1 ~ 2 hairs fall off, it is generally normal. If you use more than 5 pieces at a time, abnormal hair loss may occur.
Wei Jie feels that the hair seams on the scalp are getting wider and wider, which is more obvious when you don't wash your hair. In order to change the status quo, she tried to use anti-stripping shampoo, eat black sesame paste and wash her hair with ginger, but the results were not satisfactory. Under the recommendation of colleagues who have experience in hair transplant, Wei Jie also chose hair transplant at the beginning of this year.
According to the data released by National Health Commission, people under the age of 30 account for 69.8% of the total number of people with hair loss in China, and young people aged 26 to 30 account for the largest proportion, up to 4 1.9%. The data shows that the post-90s generation has become the main force of hair transplant.
Wei Jie learned through doctors that hair transplantation is to take a part of healthy hair follicle tissue from the back of the patient's head and implant it into the hair loss site through microsurgery. People's pillows are covered with healthy hair follicles that are not affected by androgen. When these hair follicles are planted in designated areas, healthy hair follicles will produce healthy new hair. At present, the common hair transplant surgery in the market adopts seamless microneedle technology.
"The price of a hair follicle is about 10 ~ 12 yuan. The specific number of hair follicles to be planted needs to be determined by hair transplant institutions or hospitals through hair follicle testing. " After examination, the doctor told Wei Jie that about 1 1,000 hair follicle units need to be transplanted, and the total price is about 1 1,000 yuan. This is already at a low level in hair transplant consumption. Because it is a minimally invasive technique, the implant marks are difficult to be seen by naked eyes, but there will be obvious redness and swelling in the implant area for a period of time after hair implantation. The recovery period of hair transplantation varies according to the size of hair transplantation area, ranging from three to four months to more than half a year.
Hair transplant is not suitable for everyone.
In order to cover his increasingly bald head, Ding Jun bought himself a wig before returning home during the Spring Festival in the 1990s. "I bought it online, a few hundred dollars. It looks good, but it feels uncomfortable after wearing it. " Ding Jun has been engaged in the development of computer software in Beijing since he graduated from the university of 20 16. Frequent staying up late and intense work have made him a member of the alopecia army.
Ding Jun looked at his "M"-shaped receding hairline and fantasized that he might become the "Mediterranean" in others' mouths in a few years. He just turned 30, and he can't accept it. But when he contacted the hair transplant hospital hopefully, he was told that the hair quality was not suitable for hair transplant.
According to the Workers Daily, Wang Bin, director of the Medical Management Center of a medical group, told the reporter that both hair loss caused by heredity or disease and hair transplantation for aesthetic needs must undergo strict physical examination and evaluation. "Not everyone is suitable for hair transplant. Hair transplantation is easy to damage subcutaneous tissue, and it is not suitable for patients with three highs, diabetes or hair inflammation and skin diseases. "
"Hair transplant itself is robbing Peter to pay Paul." Zhou Cheng, deputy chief physician of dermatology department of Peking University People's Hospital, said that if the pillow hair resources are insufficient or the hair quality is not good, it is impossible to transplant hair.
Wang Bin pointed out that people with hair loss should go through formal examination and communicate effectively with doctors before making the choice of hair transplant surgery. Some patients' hair follicles are not completely necrotic, and the effect of activation and regeneration can be achieved through several courses of drug treatment, and no surgical treatment is needed at all. "If you don't understand the primary cause of hair loss, direct hair transplantation may cause damage to the scalp."
The survival rate of hair follicles lacks quantitative identification means.
At the moment when hair transplant surgery is "hot", many people, like Wei Jie, have achieved satisfactory results through hair transplant. However, it cannot be ignored that a considerable number of people have brought themselves "trouble" because of hair transplantation.
If the first hair transplant is unsuccessful, the second repair is much more difficult than the first hair transplant. "Because hair follicle resources are limited, they are non-renewable resources." Dr. Wang told reporters.
The reporter's investigation found that the effect of hair transplantation is not ideal, and postoperative rights protection is also very common. According to media reports, Mr. Gao's hair in Hangzhou is still sparse and messy after hair transplantation. In the contract signed by the hospital, the surgical safety is 100%, and the hair follicle survival rate is over 95%. But Mr. Gao believes that the survival rate of hair follicles after operation is 50%.
When Mr. Gao was preparing to defend his rights, he found that no professional institution could accurately detect the survival rate of hair follicles. Ethan, a lawyer of Beijing Shi Jing Law Firm, pointed out in an interview that if there are no quantifiable identification methods and standards for the survival rate and therapeutic effect of hair follicles, it is difficult for the judiciary to accurately evaluate the contract effect, and even if consumers file a lawsuit, the effect is very limited. Therefore, the norms and standards of hair transplant industry need to be improved urgently.
People with hair loss are younger. After 90, he became the main force of hair transplant. There was immersion makeup before, and then there was immersion hair transplant. After reading it, netizens tightened their scalps and shouted that they would never stay up late again. The night will not be kind to those who sleep late, because it will make you lose your hair. It seems more difficult for contemporary young people not to lose their hair than to take off their bills. Many people say that hair loss is an unsolved problem and even want to get a vaccine against it. Hair loss is no longer the "exclusive" of middle-aged and elderly men, and women also have hair loss problems.
"hairline moving backward" is the most common, and the anti-shedding economy has entered a period of rapid development.
According to the Investigation Report on Hair Loss after 202 1 90 issued by Mob Research Institute, the proportion of hair loss among women after 90 is 43.7%, and that among men is relatively high, which is 5 1.4%. In the distribution of hair loss areas after 1990s, both men and women think hairline and hairline are the most important hair loss areas. Experts say that there are many reasons for hair loss, and androgenic hair loss is the most common. Men's forehead gradually extends to the top of the head, or hair falls off from the top, and women's hair at the top gradually becomes sparse.
Thick and healthy hair is not only a part of modern people's value, but also a part of good health. Hair transplantation can see remarkable results in a short time, which has become one of the important reasons for the public to choose, especially for people with unsatisfactory drug treatment effect and good hair follicle resources, hair transplantation is the last choice.
Demand gave birth to the market. Under the background of 250 million people losing their hair, the "anti-shedding economy" has entered a period of rapid development, and hair transplantation has become the most popular and expensive medical beauty project from an unpopular project. The increase of per capita disposable income and the change of people's attitude towards hair health are important reasons for the rapid development of hair health market.
Women's demands for hair transplantation are relatively more complicated, and the comprehensive development model has more advantages.
Experts say that in recent years, more and more people come to consult about hair transplant. As far as the demand for hair transplantation is concerned, it is mainly to cover baldness, reduce age and pursue beauty. Among them, women's demands for hair transplant are more complicated, not only to reduce their age, but also to pay attention to facial contour shaping. According to the data of iResearch, the hair transplant market in China will reach 654.38+03.4 billion yuan in 2020, and it is expected to reach 75.6 billion yuan in 2030. Judging from the scale of development, the medical market for hair transplant is growing steadily, and there is still a lot of room for development.
However, in terms of market penetration, there will be 510.6 million hair transplant operations in China in 2020, and the penetration rate is only 0.2 1%. The reasons behind it can be divided into two parts. First, consumers still have distrust of hair transplant. In order to solve this problem, hair transplant institutions constantly improve their technical level and service standards. For example, the head agency cooperates with commercial insurance agencies to provide free hair transplant insurance policies to create safe and secure consumers.
Second, the "plate" for hair transplant is actually not that big. Not all people with hair loss need hair transplants. Only about 70 million people really need hair transplants. "A clever woman can't cook without rice", so the hair transplant organization turned its attention to the conservation market and began to develop vertically, releasing the advantages of the comprehensive development model of plant conservation.
At the same time, hair transplant institutions are highly dependent on the marketing model to obtain customers, and its disadvantages are gradually becoming obvious. With the increase of customer acquisition cost, the corresponding profit of hair transplant is shrinking, which is not conducive to the long-term healthy development of institutions, which also requires hair transplant institutions to find a balance between the two.
How to solve the current marketing dilemma? At present, the development of hair care, hair care and other medical care services has achieved income for hair transplant institutions to a certain extent. But overall, the low repurchase rate is its current problem, and hair transplant institutions need to analyze the reasons behind it and make adjustments to find the next development opportunity faster.
People with hair loss are younger and become the main force of hair transplant after 90. For many Internet practitioners, hair loss has almost become an occupational disease, which is very serious because of the high work intensity and irregular diet.
"Have you planted your hair?" This has become a new focus of attention. Searching for the keyword "hair transplant", Xiaohongshu has 1 10000+ related items, and Douban "Everyone has good hair and loses hair together" group has nearly 240,000 members. With the fast pace of work and great pressure of life, the young people of this year have begun to have the anxiety of "baldness", and the hair transplant economy has flourished according to the situation.
According to the survey of alopecia population in 20 19 released by China Health and Health Commission, there are about 250 million people with alopecia in China, which means that 1 person in every 6 people suffers from alopecia on average, and a large number of "post-90s" have joined the alopecia army.
According to the consulting data of Ai Media, since 20 16, China's hair transplant industry has been developing vigorously. From 20 16 to 20 19, the market size of hair transplant industry in China increased from 5.7 billion yuan to162.7 billion yuan. Major events such as "baldness" and "head" have kept the growth rate of users in China's hair transplant industry at 60%-80%. In 2020, the market scale of hair transplant industry in China has climbed to 20.83 billion yuan.
Stimulated by huge demand, many enterprises have poured into the "hair" market. According to the survey data of Tianyan, there are nearly 28,000 hair transplant and hair care-related enterprises in China, whose business scope includes "hair care, scalp care, hair transplant, hair care, hair growth and hair care", and their status is in business, surviving, moving in and moving out. Among them, the proportion of individual industrial and commercial households is 84%.
According to the research report of 202 1 hair transplant industry released by the second hand system, there are only two hair transplant technologies at present, one is FUT technology (hair follicle unit scalp strip cutting) and the other is FUE technology (hair follicle unit drilling). Because of the problems caused by FUT technology, such as big trauma, long recovery period and easy scarring, domestic hair transplant institutions generally adopt FUE technology for hair transplantation, without surgery and leaving no scars after operation.
The main planting instruments in the domestic market mainly include gem knives, planting pens, planting needles and so on. The diameter of the implant needle is the smallest, only 0.6 to 0.8 mm. "Hair transplantation is not everything." 165438+1On October 28th, attending surgeon Xie Xiang, a plastic surgeon at Peking University Third Hospital, told Times Weekly that hair transplantation only transplanted the hair in the occipital area, which could increase the hair loss in the hair loss area, but this could not prevent the original hair loss from getting worse.
In fact, hair transplant surgery is not a high technical threshold, but the price is really expensive. Hair transplant operation is calculated by hair follicle unit. Yonghe hair transplant price is 20 to a hair follicle unit in 30 yuan, and the price of Bilian hair transplant which focuses on hair transplant without shaving is 40 to a hair follicle unit in 50 yuan.
The unit price doesn't seem to be much, but the reporter of Time Weekly learned that most people who really need hair transplants need thousands of hair follicles to transplant, so calculate it, starting at 10,000 yuan. "Yonghe Hair Transplant told me that 1 cm2 scalp can plant up to 45 hair follicle units, and the cost of hair transplantation is about 900 yuan/cm2, while the house price of Beijing Third Ring Road is 65,438+10,000/m2, as long as 10 yuan/cm2 is fast 100 times." A customer who asked not to be named quipped.
Hair transplantation is a category with the lowest technical content except injection, so it is easy to be copied and formed on a large scale. Hair transplant surgery has almost no consumables, and the hair follicles that need to be transplanted come from consumers, so the biggest cost is labor costs. It takes about 4 to 6 people for a hair transplant operation. Basically, it takes a doctor and several nurses several hours to pull out and implant hair follicles, which can be said to be fine "coolies".
At the same time, there are no serious complications in hair transplant surgery. Only by controlling the sterile environment, the survival rate of hair follicles can not be truly detected, which reduces medical disputes. The technical level of doctors is not high, and there are few senior titles. They are basically the most junior medical practitioners in the medical profession.
However, the hair transplant industry also has its development limitations. Hair transplant surgery is basically a "one-time transaction". If the hair transplant is successful, there is no need to replant it, or if the hair transplant fails, there will be no extra hair follicles to replant, so there are almost no repeat customers. Yonghe Medical also stated in the prospectus that there is no guarantee that customers will become "repeat customers".