Recently, Apple announced a personnel change: chief product designer Johnny? After Ivy left, this is CEO Tim? Jonathan Ive, Cook's hardware design director, is the third designer to leave Apple products.

Apple designer Ivey

Ivey joined Apple in 2008. Since 20 1 1, Ivey has been engaged in the design of iPhone, iPad, Mac and other devices. After being hired by Apple in 2008, Ivey began to enter the company's early projects. As the most important step and focus of Ivey's work after joining Apple, Ivey's greatest contribution at that time was to make clear and detailed provisions on the structure, appearance, body size and many other details of iPhone. Ivey once said? We will leave the best design to the user experience? .

Why did Apple designers leave their jobs?

Ivy's choice to leave Apple is undoubtedly a major blow to the aesthetic system of Apple products. At the same time, Apple CEO Tim? Cook even announced that he would focus on designing a new product in the future, instead of continuing to focus on research and development as before. From Cook? Future? It is not difficult to see that Apple attaches great importance to the design of new products.

Where is Apple Aesthetics going?

In recent years, Apple has experienced a turbulent period. Under the operation of its huge but headache brand, its design team is also trying to constantly innovate itself, from product functions to user experience. As some insiders said, these changes have not changed its industry status and market structure. As one of the main participants in the market, Apple has been at the forefront of art and aesthetic education, and still has a strong advantage in this respect. However, with the continuous expansion of Apple's mobile phone users and the introduction of more powerful devices with higher hardware configuration by competitors, Apple has also experienced a great degree of decline and aesthetic decline.