Haval CTO Lu
Affected by the global epidemic and chip shortage, the sales volume of 1 to 10 passenger cars in China decreased by 5% year-on-year. But Harvard overcame all difficulties and achieved contrarian growth. 1-1The cumulative sales in October reached 60645 1, up 12% year-on-year, and the cumulative overseas sales reached 74577, up 103% year-on-year.
Talking about the reasons for contrarian growth, Lu concluded that the automobile industry is a very technology-oriented industry, and technology is the foundation and lifeline of enterprises.
In addition, creating an ecology for users and deepening the fission of category innovation are also important reasons. This year, Harvard is constantly strengthening brand and user innovation, and has done a lot of work in product innovation and user ecological construction.
"We will build a * * * innovation ecosystem with higher quality, younger age and exclusive to each user around the innovation concept of the whole people, and realize the transformation of the brand from B2B to C2B, thus occupying more voice in the market." Lu said to him:
The following is an interview record:
Automobile sankei: Please tell us what key models Haval has at this auto show.
Lv Wenbin: At this Guangzhou Auto Show, Great Wall Motor made its debut with its five brand matrices of Haval, Weipai, Euler, Tank and Great Wall pickup truck, and launched a number of heavy new cars and innovative activities. Among them, the Haval booth brought 1 1 models, including three generations of H6 and H6s, "3/4 scale car" Haval big dog, "new dimensional racing car" Haval red rabbit, and the flagship SUV of science and technology Haval beast.
The new technology flagship SUV Haval Beast is the first smart coffee SUV of Haval brand. Its main customer groups are Z generation consumers who pay attention to face value, prefer socializing, are driven by creativity and pursue geek spirit. In this car, we put the user's thinking through the whole process of styling design and product force shaping, create a brand-new product for young people, meet their needs for younger, more personalized, more refined and more intelligent vehicles, and provide them with a more comfortable and intimate product experience. In short, Haval is a god beast, born for them.
Haval H6S is the first coupe SUV specially built for young people in Haval H6 family, adhering to the champion quality of H6 family and taking the Great Wall? The core of the intelligent dual platform based on lemon and coffee is to create a sports performance model, so that young people can experience the fun of playing and driving in all directions.
Automobile sankei: Can you introduce the H6s car?
Lv Wenbin: The Haval H6S mentioned just now is the first coupe SUV specially built for young people in the Haval H6 family. It inherits the champion quality of the H6 family and takes the Great Wall as an example. Based on the intelligent dual platform of lemon and coffee, the core builds a sports performance model. H6S provides 2.0T fuel version and lemon hybrid DHT. 1.5T HEV models, in which the maximum power of China Top Ten 2.0T engines 155kW and the maximum torque are 325n·m, the fuel consumption of two-wheel drive models is 6.8L per 100km, the fuel consumption of four-wheel drive models is 7.3L per 100km, and the acceleration of 100km is 7.5 seconds; Two-speed hybrid system based on lemon hybrid DHT architecture, maximum power 179kW, maximum torque 530n·m, 100 km acceleration 7.5 seconds. Besides the styling and motivation for young people and the coupe style we just talked about, we feel very good in some senses, such as our integrated sports seat. Just now, our driving control also has a trajectory mode, and the sound wave system is very good when driving.
Automobile sankei: Because of the epidemic situation and the influence of chips, in fact, the global automobile market is in a downward state this year, but Haval has risen against the trend. What do you think is the biggest reason?
Lv Wenbin: Due to the global epidemic and chip shortage, the sales of 202 1- 10 passenger cars decreased by 5% year-on-year. China Haval struggled all the way to achieve contrarian growth. The cumulative sales of 1- 10 reached 60645 1, a year-on-year increase. China Haval's global sales exceeded 7 million vehicles, becoming the first China SUV brand to achieve this achievement.
Among them, Haval Big Dog completed the milestone of 6.5438+10 million vehicles reached by the new forces in three years in just 65.438+0 years. Haval H6 National Tide Edition sold over 10,000 in two months, and Haval M6 PLUS sold over 10,000 in the first month. After the listing, the young twin Haval Red Rabbit continued to lead the Z generation camp, and Haval's first love swept overseas and won the 202 1 Russian market's most popular SUV award.
We should be able to finish this year's task. We are constantly strengthening the innovation of brands and users, not only the innovation of products, but also the construction of user ecology. We will continue to deepen the fission of category innovation and meet the needs of consumers with new categories and products. In terms of user operation, we will continue to establish more intimate communication with users through various channels, build a * * * creative ecology with higher quality, younger age and exclusive to each user around the concept of "creation by the whole people", and realize the transformation of the brand from B2B to C2B, thus occupying more voice in the market.
Automobile sankei: Since the advent of Lemon Platform, a number of new cars with outstanding performance have been launched, which have shined brilliantly in various markets. Can you briefly share the characteristics of the lemon platform and how this platform will empower Harvard products in the future?
Lu: The automobile industry is a very technology-oriented industry, and technology is the foundation and lifeline of an enterprise. Therefore, we spent10 billion to build a future-oriented incubator: lemon platform. It is a future-oriented new generation of global high-intelligence modular platform that Great Wall Motor has integrated global resources for five years and spent 20 billion yuan to build. Its core features can be summarized in one sentence, "high elasticity, high performance, high safety and light weight".
It is a platform that can grow and self-evolve, and it is also an intelligent platform with fast iterative ability. Nowadays, the lemon platform is undergoing intelligent transformation, which will evolve from three dimensions: intelligent information architecture, intelligent interaction and intelligent driving to achieve a higher level of future intelligence.
With strong intelligent scalability, it has become the first category differentiation innovation platform in the global automobile industry, bringing more diversified products to users. Continue to expand the three categories of fashion sports, avant-garde technology and personalized fashion, and constantly explore the possibility of expanding new categories to realize the "infinite evolution" of the "3+X" category with continuous deep differentiation.
Based on the powerful expansibility of Lemon Platform, the product can be expanded from Class A to Class C, supporting four power modes: high-efficiency fuel power, hybrid power, BEV pure electricity, future-oriented hydrogen energy and FCEV. So as to realize the full dimension and full category coverage of SUV, and in the next two years, realize the rapid iteration of nearly 20 brand-new models, and stimulate and release more potential of lemon platform.