The English full name of CK is Calvin Klein, which is an American clothing brand. The brand name comes from the founder Calvin Klein. The brand was founded in 1968 by designer Calvin Klein and childhood playmate barry schwartz. The first product is an authoritarian women's coat.

After decades of brand expansion, Calvin Klein's clothing product matrix has expanded from women's clothing to all categories such as men's and women's fashion, jeans, underwear, perfume and accessories, and has become the largest designer brand in the United States. In 2003, PVH acquired the management right of Calvin Klein. A year later, Calvin Klein, 62, decided to retire and hand over the creative right of the brand.

Extended data:

First, Calvin Klein's design concept

Minimalism is Calvin Klein's design theme, and it is also a popular trend at present. In addition, an important style of Calvin Klein products is sexy, which is fully displayed in CK's advertisements.

Second, Calvin Klein's initial successful experience

By chance, Bonwit Teller (vice president of a top archive store in new york) found clothes made by Calvin Klein. When Calvin Klein learned that the Vice President wanted to see his design, he hung his clothes on a hanger to avoid wrinkling, and personally pushed the hanger cart across Manhattan to deliver the clothes to her office.

This sincerity touched Bonwit Teller, who immediately signed an order worth $50,000 and paid 10 more than the original price. Calvin Klein, who was still broke at that time, never thought that his clothes could be sold at such a price. Became famous in World War I, and then embarked on the road of the apprentice.

Reference source:

Baidu Encyclopedia -Calvin Klein (Global Fashion Life Brand)

Baidu Encyclopedia-Calvin Klein (founder of CK)