Product title of foreign trade online shop: product title is the key to matching keyword search and affecting product exposure. Then pay attention to the following points when entering the product title:

1, combined with keywords, including product name, model, function, features, performance, etc. ;

2. Try to use up all 140 characters;

3. Separate keywords with spaces, and try to avoid using punctuation marks;

4. Don't use "free shipping" and "wholesale";

5. Avoid using words that easily confuse buyers;

6. Important keywords are written in front;

7. Please observe the writing rules of English titles.

How to choose the most suitable product keywords?

What is the most appropriate keyword for the seller's shop? -Long tail words. What is a long tail word? The most direct explanation of colleagues who are in charge of SEO with Dunhuang Network is that there are more than three keywords. Long-tailed word search people generally have a clear search purpose, and once they find the products they are looking for, the conversion rate is also high. Long tail words can usually accurately define our products, avoid the big talk with general concepts promoted by some big websites, and push the appropriate products to the accurate search crowd. So we can use Google? Adwords recommends those words that are not competitive and have an accurate search volume of tens to hundreds. In store search, words are correct and competitive.