"Their event/new product launch is about to begin. I am really looking forward to it! " That's the feeling. So how do you write a copy to make everyone feel this way? Say a few ways.
First, state the selling points. In other words, you should talk about the selling points and advantages of your products in different ways, thus arousing everyone's curiosity and expectation for the activities. For example, if your product has three selling points, then you can create a group of copywriting with the same style around these three selling points.
Second, set suspense. It is to set up a series of suspense, but to reflect the selling point between the lines of suspense, thus arousing everyone's curiosity and concern, and then triggering people's expectations for the event itself. Many posters of countdown series of domestic mobile phone brands adopt this method, which is worth learning.
Third, compare with competitors. Is to compare your products with your competitors and show your selling points. However, this method should be used with caution, especially for the "leading brands" in the industry, because if it is not used well, its brand will be very low.
Ye Xiaoyu, author of New Media Copywriting and Communication, official account of WeChat: Ye Xiaoyu Run Run (talkto520).