In the clothing subdivision category of brand clothing tail goods, the wholesale of brand discount is somewhat similar to the packaging wholesale of traditional clothing wholesale market, but more detailed! Maybe some people don't understand this, so let me explain to you what brand discount means to get a wholesale.
Distribution mode of brand discount clothing;
Take a wholesale brand discount clothing, after the large goods are returned to the warehouse, they are evenly distributed according to the size, style and color, and delivered according to the quantity; Generally speaking, the quantity of a product depends on the actual product structure ratio provided by the manufacturer (generally about 200 small pieces and about 0/000 large pieces/kloc-).
Description of some goods:
A brand has 40,000 single items, 7,000 coats, 2,400 sweaters, 65,438 T-shirts and sequins, 800 vests, 5,000 dresses, 65,438 miniskirts and 0,200 pants in spring and summer, making a total of 200 styles. Four yards; If the above goods are divided into 20 equal parts, that is, 20 large parts, that is, each part 1000 pieces, ***200 pieces, four yards. The proportions are as follows: 350 overcoats account for 35%, 120 sweaters account for 12%, 80 t-shirts and sequins account for 8%, 40 vests account for 4%, 250 dresses account for 25%, 60 miniskirts account for 6%, and 100 pants account for 10%.
Brand discount women's tail goods broken code sales:
The goods sold in batches have the characteristics of many styles, few quantities, many series, easy collocation and sales, which can provide more choices for end consumers. So there will be some code damage problems. It is suggested that sales should be displayed according to code segments to facilitate consumers' choice; Because there are few repeated styles with broken codes, it is not easy to bump shirts after the goods with broken codes are sold out, which is also a selling point.
Brand discount women's clothing does not choose money, code or retail;
When each brand comes back from the factory, a batch of goods is usually tens of thousands or even hundreds of thousands, ranging from more than 100 styles to hundreds of styles. In order to ensure that each customer can keep the original proportion structure and series of the brand factory and ensure the consistency of each product, after the goods come back, they will distribute the goods in advance according to the original proportion and pack them well, with the quantity, proportion and proportion of each package. Because the goods are sorted in advance according to a fixed method, you can't choose a style for every product. The purpose of packaging is to maintain the biggest characteristics of brand goods: the most obvious characteristics of "original proportion" are unified style, strong sense of series, reasonable proportion structure, convenient display and joint sales.
After-sales treatment of brand discount women's clothing:
Every brand's goods will be inspected when they are put into storage and delivered, and the defective products will be screened out for scrapping. However, some problems may not be found because of manual inspection. Therefore, for this situation, the industry's handling standard is: after the customer receives the goods, there are small problems that can be easily handled and repaired, which generally need to be handled by the purchasing merchants; If the defective part of the goods is less than 3%, and the part that reaches or exceeds 3% is digested by each buyer, the defective part can be returned unconditionally.
Three advantages of brand discount women's clothing;
Affordable, low operating cost and guaranteed profit rate. The take-away price of brand tail goods is generally about 0.5- 1 discount of the retail price of specialty stores, which is lower than the production cost of goods and also reduces the risk of getting goods.
Brand goods have a certain popularity and unified style, and the way of brand sharing keeps the original proportion structure in product design, which is convenient for collocation and joint sales. Generally, the goods are distributed by the same brand or manufacturer for one year or one season, and the styles of all goods are very consistent, thus avoiding the problem that many retail shopkeepers are not sure about their store style and do not know how to match and get the goods.
Save worry and effort. First of all, shopkeepers can quickly purchase goods by determining styles, proportions, yards, prices and other factors, instead of going to the wholesale market to choose, which is laborious and costly.
Note: Just find the right product style. The messy style will lower the grade of the store, while the unified style will improve the grade of the store, which can afford it, earn more money, and accumulate more loyal customers, which is conducive to the sales of the terminal store.