1. Luxury goods are internationally defined as "a kind of consumer goods with unique, scarce and exotic characteristics that exceed people's survival and development needs", also known as non-necessities of life.

In economics, luxury goods refer to products with the highest value/quality ratio. From another perspective, luxury goods refer to the products with the highest ratio of intangible value to tangible value.

The consumption of luxury goods is a high-end consumption behavior, and odbo (Opel) does not meet the requirements.

2. Introduction: Opel Far East Clothing (Shenzhen) Co., Ltd. was established in 1999. After more than ten years of development, it has become a compound fashion enterprise.

The company has many brands, such as Lao Bu women's wear, Lao Bu men's black and white men's wear, Lao Bu color women's wear and Lao Bu glasses series, artificial natural high-grade men's wear and so on. , and integrated high-end women's wear, men's wear, accessories and other rich product lines.

(1)odbo ladies is a representative work of odbo in black and white, with black and white and personality as the overall style of clothing; Subvert the gentle and charming, gorgeous and sexy female fashion style, show the neutral and free and easy fashion temperament, and create a simple and avant-garde alternative fashion for urban women aged 25-40 who pursue individuality.

(2)odbo men follows the visual orientation of the brand and is another black and white classic of odbo; It breaks the excessive masculinity and rigidity of orthodox men's wear and redefines the new men's wear with artistic temperament with personalized design.

Odbo's target customers are senior gold collars, white-collar workers, art designers and entertainers aged 25-40.

(3) The color of the old Song Dynasty is unique in the charming and luxurious women's clothing style; Boldly use international popular colors, three-dimensional and changeable tailoring, combine elegance and looseness, soft line contours of different fabrics, and craft details corresponding to the theme to piece together a rich fashion series, fully demonstrating brand personality; It has created another fashion style for urban women aged 25-40 who are pursuing trends, advocating individuality and taking risks.

(4)manmade natural is a high-end men's wear series with a sense of design and fashion collocation, which was developed by the design team led by Song Ming. Hong Kong design director L. S.S brand target customers are gold collars, senior white-collar workers, art designers, entertainers and so on. Age 25-38 years old; They have a unique understanding of fashion and life, and have higher requirements for personality and cultural taste.

(5)odbo glasses is a brand-new product line developed by 20 1 1, which focuses on fashion glasses and continues the brand core of odbo with pure personality and avant-garde fashion. The customer base is aimed at trendsetters aged 25-45.